Speaking of which, most people may not know what this person does, but if you have heard of hi-tea or spent it in a store, you will know something more or less. He is the founder of the high-end tea brand "Xicha".
His development can be described as rapid. After graduation from 20 10, I started my mobile phone business with 30,000 yuan from my parents. At that time, smart phones had just started in China, and most people were still using Nokia, but he started the big-screen smart phone business.
Starting a business for the first time, because I don't know how to do it, the storefront is remote and there are few passers-by. The next business directly appeared in Waterloo. Later, I came up with a trick, that is, directly helping guests brush the jailbreak software for free, and the business began to improve gradually (at that time, the third generation of Apple mobile phones was gradually popularized in China), and peripheral products such as mobile phone cases and mobile phone pendants were added to the store. With these, I earned the first bucket of gold in my life of 200,000 yuan.
Jiangxi people are still smart in doing business, or they may be influenced by their parents.
20 12 I smell the business opportunities that desktop milk tea is popular in China. With an income of 0.2 million/200 thousand, I opened the first desktop tea shop in Jiangmen City, Guangdong Province, and named it "Huangcha". After the booming business, I opened several branches in Jiangmen.
It lasted until 20 14, because individuals did not understand the importance of trademarks, and the brand did not do a good job in trademark protection. The brand "Huangcha" is directly joined by most milk tea joining companies in China.
The turning point of life begins from 20 16, which is a lesson for tea merchants in the imperial city. Nie Yunchen directly changed it to "hi tea" and applied for a full set of trademark protection such as patterns and logo. At that time, most of the milk tea on the market was blended with creamer powder, but he began to develop fruit tea, milk tea and other products.
Because of the unique taste of the product and the lack of this health-promoting tea brand in the market, Xicha quickly obtained 654.38 billion yuan of financing from IDG Capital and angel investor He Boquan. Since then, the development of hi-tea has entered the fast lane.
In 20021year, Xicha expanded to nearly 900 stores in China, all of which were directly operated stores. In the same year, the brand carried out the fifth round of financing delivery with a valuation of 60 billion yuan. Founder Nie Yunchen once again boarded the Hurun Report with a wealth of 654.38+0 billion yuan, becoming the richest man from scratch after being reelected in the 1990s.
Now the price of hi tea is the highest among domestic milk tea brands. Just buy a cup of twenty or thirty yuan, but to be honest, it tastes really good, at least the ingredients are tangible.
Lei Jun, the founder of Xiaomi, said that "pigs can take off when standing in the air". Successful entrepreneurship requires luck, opportunities and a keen sense of business opportunities.