With the changes of the times and the renewal of consumption concepts, the consumption trend of young people during the New Year is also changing. The following are some new Chinese New Year consumption trends:

1. Pay attention to personalization: Young people pay more attention to personalized needs when choosing New Year gifts. They are more inclined to choose gifts that can express their personality and preferences, rather than traditional new year's goods. For example, some young people will choose customized gifts, such as pillows printed with their own photos, customized greeting cards and so on.

2. Healthy lifestyle: Young people pay more and more attention to health, which is also reflected in their Chinese New Year consumption. Some young people will choose to buy healthy food, health products, sports equipment and other health products to welcome the new year. In addition, some young people also choose to exercise in gymnasiums, yoga halls and other places to keep healthy.

3. Smart home: With the popularity of smart home, some young people will choose to buy smart home equipment to improve their quality of life. For example, smart speakers, smart light bulbs, smart door locks and other products can bring more convenient life experiences.

4. Tourism consumption: Some young people will choose to travel during the Chinese New Year, which has become a trend. They may choose to travel at home or abroad and experience different cultures and scenery. Correspondingly, young people will also buy travel insurance, souvenirs and other tourism-related products.

5. online consumption: with the popularity of the internet, more and more young people choose to buy new year's goods online. They may choose to place an order on the e-commerce platform, or buy special products such as handicrafts and specialty foods on social media such as WeChat and friends circle.

In short, young people pay more attention to personalization, healthy lifestyle, smart home, tourism consumption and online consumption in the consumption trend of the New Year. These new consumption trends not only bring new market opportunities, but also bring more colors and convenience to the lives of young people.