Popular food and beverage stores to the working class as the main target market, but this market range is very broad, and therefore in the specific site selection must be further subdivided. For example, it can be divided into the working class of the company du group, the working class of the institutions and schools, the working class of residential neighborhoods, the working class of the entertainment venues. On the basis of market segmentation, and then determine the scope of the target market area. And the range of each kind of target market must be based on the sufficient amount of population and customer flow. Its market range is centered on optional locations． To walk for 20 minutes, by car IO ~ 15 minutes, the neighborhood range of 3 to 4 as a limit, the location of the market should not be too large. Subdivision of the target market can be developed by the amount of customers (the calculation of the city method: the total population of the region? Proportion of people eating out per week?0%? Market share of the proposed restaurant?) To be greater than the average daily attendance of the restaurant's capital preservation dining space utilization. In this way, the number of people dining out from the mobile population can be used as a major source of profit for the restaurant.

Second, store location

There is no specific restriction on the choice of store location for mass catering outlets. Optional location is very wide, in the commercial district, residential areas, universities, institutions, large and medium-sized shopping malls, office buildings, office buildings, government agencies, research institutions and other units next to and near can, as long as the target market in line with the location of the source of customers, the number of selected sources of customers can be required. But in the specific operation, but also to grasp the following details:

Must be easy to change, facing the street, preferably through the main intersection of the passenger flow is concentrated.

The proposed location is best in the first floor, the second floor connected to the place, should not be more than three floors

Good visual conditions in front of the door, open front, eye-catching billboards

If the day mark market is mainly group customers, but also in the entrance and exit of large and medium-sized tourist attractions

In determining the location of the store, we must take into account the same area and the point of market of the mass Catering stores can not be too many. District market range is generally not more than five, point market within walking distance of 500 meters should not be more than three. If it is in the food street, food center square and other large-scale catering stores concentrated in the market site, competitors must be more than 500 meters adjacent distance, otherwise, it is not appropriate to choose a site in this.