The impact of the epidemic on the catering industry:

1. The industry is closed

The catering industry is facing a crisis in the new year. The catering enterprises and individuals interviewed closed all stores during the epidemic.

2. Power is damaged

Pre-orders, passenger flow, offline and offline revenues have experienced a "four-fold decline", Spring Festival orders have suffered a "waterloo", and the annual performance blowout point has been "dumb fire".

As one of the largest entities in the offline economy during the Spring Festival, the catering industry collectively suffered from "Waterloo" after the epidemic. Among the enterprises (individuals) interviewed in this survey, almost 111% of the pre-orders were completed at zero.

secondly, there are few businesses, insufficient people and high requirements, and the take-away business is cold. On the one hand, due to the reduction of orders during the epidemic, the self-delivery cost of enterprises is too high.

on the other hand, it is mainly due to the shortage of on-the-job take-away workers. In addition, the safety and epidemic prevention level of third-party delivery personnel, containers and vehicles and the actual effects of various non-contact delivery also affect the growth of take-away business. Orders, passenger flow and take-away have plummeted, and the revenue of the interviewed enterprises has dropped by more than 81% since the epidemic.

3. Profits plummeted

Since the outbreak of serious losses in the industry, the net profit of catering enterprises has dropped significantly, and the net profit of the interviewed enterprises has been "halved". The epidemic situation has a lasting impact on business operations.

4. Sustained cost pressure

Faced with the epidemic, on the one hand, most catering industries are forced to close down, on the other hand, they still have to pay rent and labor costs, and at the same time, they also face problems such as depreciation of fixed assets.

according to the relevant market research data and the financial data of listed catering enterprises, the sum of raw materials, labor and rent accounts for about 71% of the total cost.

Secondly, the cost of purchasing epidemic prevention and control materials has greatly increased. Affected by the epidemic situation, the catering industry will purchase additional masks, disinfection water and temperature measuring equipment to meet the safety requirements of epidemic prevention and control, which will increase the expenditure of catering enterprises.

5. It is difficult to survive

There is insufficient blood supply for circulating funds, and there are many obstacles in the operation of the supply chain. The support of liquidity is weak, the cash reserve of catering industry is limited, and the daily operation relies on the rolling of single store, which is highly dependent on liquidity.

catering enterprises are all small enterprises. under the current situation of revenue and capital turnover, most enterprises have insufficient liquidity support. Price fluctuation, reduced procurement channels, reduced logistics, transportation and front-end production capacity, and increased supply chain instability in the catering industry.

The catering supply chain has been greatly affected by the epidemic, which is mainly reflected in price fluctuation, procurement channels and logistics distribution efficiency, and the maintenance of enterprise supply chain is facing great problems.