Is it marketing sales? Certainly not! Marketing is a strategic and overall behavior. Doing a good job in marketing will affect the development and sales performance in the next three years or even longer. So potato farmers grow potatoes and then try to sell them. This is just sales. If it doesn't sell well this year, we can grow other crops next year. However, for large farmers and potato seed companies, the sales volume this year is not good, and you have to insist on planting next year, otherwise you will have to stop production and close down. It's not something you want to do like a farmer, because there are a lot of input costs behind it.
Therefore, good marketing will escort the sustainable development of an enterprise. For the marketing of potato enterprises, the potato industry believes that the following three aspects should be done well.
First, the predictability of big data and big market analysis. Marketing must have a strategic vision. By analyzing and summarizing the data of potato market development, we can see what kind of commercial potato or seed potato the market needs in the next few years, so that there will be a market as soon as the products you plant and cultivate are sold.
Second, continuous brand promotion and promotion. Now is the age of all-media and information. Reports and publicity on farm planting, product quality and corporate brand sustainability give consumers a preliminary understanding and cognition of products. When he needs it, he will first think of the seed potatoes he knows or the commercial potatoes on the farm. For large wholesale markets, the products of large farms have more quality assurance and credibility. Therefore, properly publicized farms are naturally the first choice for wholesale market cooperation.
Third, combine various sales techniques and methods into a set of combination boxing. Excellent large-scale seed potato enterprises, through a set of combination boxing such as dealer consignment, sales staff direct sales and corporate activity promotion. Often the products are sold out before they are planted.
This is the charm of marketing!