Affected by the epidemic, the economic development of many countries has been seriously affected and even stagnated. Many micro-enterprises were forced to go bankrupt and liquidate, especially the catering industry. Among them, Quanjude's performance indicators dropped significantly. Quanjude realized an operating income of about 300 million yuan and a loss of over 100 million yuan in the first half of the year. Quanjude also explained the performance loss. In the first half of the year, affected by the COVID-19 epidemic, the company's catering and commodity sales business income declined, and the number of customers received by the company's direct stores decreased.

In order to save the company's performance, Quanjude said that it would reduce the food prices of its stores, improve the service attitude, and let consumers feel the changes of Quanjude's old brand, thus gaining the favor of more customers. In addition, online take-out and other business methods have been added to expand the company's sales performance through multiple channels. At the same time, all kinds of service fees of its stores will be cancelled, so that more people can feel the sincerity and attitude of Quanjude's old brand.

The price of Quanjude has been criticized by consumers. Many guests think that the price of Quanjude roast duck is not worth it at all, and the evaluation of Quanjude in recent years is not friendly, which leads to the continuous decline of Quanjude's performance in recent years. It is also hoped that through this reform, the current operating conditions will be effectively improved, the Quanjude food system will be enriched, the current operating and sales model will be broken, and new experiences and service enjoyment will be brought to customers.

The catering industry is difficult to do, and there are fewer and fewer old brands left, while Quanjude's popularity in China is still relatively high. Although the performance has been declining in recent years, the impact of this epidemic has also made Quanjude aware of the existing problems and adopted many policy measures to change the status quo. I also hope that these changes will make Quanjude better and better, and feel the craftsmanship and delicacies left by our ancestors. The most important thing for enterprises to survive is to provide consumers with the best service and food.