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How to set a pop-up window
1. If there is a popup window code in the accessed page, a popup window will be displayed. There are two kinds of pop-up windows, one is modal window and the other is modeless window. These windows are all written through JS scripts. It can pop up automatically or by clicking the button or text on the page;

2. The modeless window will be blocked when it is called, that is, if a window is created in the parent window, the parent window cannot operate, and the child window must be closed to operate;

3. Otherwise, it can be operated;

4. Mode window can operate the parent window without closing the child window. General browsers will filter pop-ups, such as roaming and Firefox. Can be set manually, whether to filter. Generally, IE browser does not filter. When marketing small programs, how to show your important information to customers immediately and retain customers quickly? This requires you to use the WeChat applet to pop up the window. With the pop-up window, customers can immediately see the important notices of the store when they enter your small program mall.

So how do you set the applet pop-up window? If you know the code yourself, you can download and install the official developer tool development; If you are pure white, you can use a template applet development tool, such as "Online" sxl.cn. After registering the account, select the e-commerce template (or e-commerce version of the super cloud business card), and click the template to enter the applet editor. In the column of marketing center, you can add the function of "promoting pop-up" and set a custom pop-up window for WeChat applet (currently only e-commerce advanced version or cloud business card e-commerce version is supported).

You can also add various functional sections of the applet, design the style of the applet, add commodities and commodity classification, and so on. After the preview is correct, click "Publish Now" in the lower left corner, register the authorization as required, and wait for approval.

Applet pop-ups have many uses:

1. Notice of preferential activities

Coupons can reduce the price of products and are commonly used as promotional tools in small program malls. When merchants need to promote sales, they can use coupons such as full reduction, discount and free mail to stimulate consumption.

Usage scenario: the business turnover is not up to expectations → the inventory of goods is overstocked → discount and price reduction promotion with small program coupons → remind everyone to use coupons by promoting pop-ups to prevent customers from missing preferential activities, and businesses themselves can increase shipments and reduce inventory.

Small program case online. Reprinting is prohibited.

2. Announcement shows that

As a tool relying on the WeChat ecosystem, applets can also undertake the functions of announcement and notification. What activities or precautions the merchant wants to tell customers can be realized through the pop-up window of the applet.

Usage scenario: important marketing activities are about to begin; There are many new products, so it is necessary to remind and guide customers to buy new products; Other store operation announcements, etc.

Note: The announcement pop-up window requires you to upload your own announcement picture. Don't write the announcement too cumbersome, the language should be concise, so that users can read it quickly.

3. Join the member reminder

The membership system is a very important part of the small program mall. Merchants can open a membership system and set membership points in the "Fan Operation" column of online applets. After getting a membership card, tourists will get corresponding membership points for every product they buy, such as 100 points for every product they buy; For every 100 integral, deduct 1 yuan. This not only promotes customers' motivation of repeated consumption, but also greatly promotes brand promotion.

Small program case online. Reprinting is prohibited.

Usage scenario: Store customers are lost and the repurchase rate is low. At this time, merchants can use small program pop-ups to remind customers to get membership cards and improve the repurchase rate of customers in their stores.

In short, the combination of small program pop-ups and other marketing functions can help you retain customers well. However, not all customers like pop-up menus. For those customers who like to browse by themselves, a pop-up window of a small program will suddenly disturb the line of sight and affect the experience. Therefore, merchants need to use it with caution. Generally speaking, there are particularly important notices, which are more suitable for marketing activities on holidays.