Tanabata Business Event Planning Program
In order to ensure that things or work is carried out at a high level and with high quality, it is necessary for us to formulate a program in advance, which belongs to a kind of planning instruments. So the question is, how should the program be written? Here is my collection of Tanabata business activity planning program for you, just for reference, I hope it can help you.
Tanabata commercial activity planning program 1
Activity theme: 20xx we love it together
Activity time: 20xx August 10 to August 20
1, the day of the event, the theater lobby will have a wishing wall, couples can write their blessings to the other half of the other half of the convenient stickers on the wall leave your contact information, we will be in the The company's website is a great place to find out more about the company's services, and to learn more about the company's products and services.
Guessing:
Activity time: August 10, 20xx to August 20
During the activity period, all customers who purchase tickets in the x cinema x store, can receive a "guessing card".
As long as the customer fills in the "Guessing Card" with personal information and predicts the total number of gold medals won by the Chinese delegation and puts it into the lucky draw box, he or she will be able to take part in this "Guessing" activity.
x On the closing day, 10 customers whose guesses are closest to the total number of gold medals will receive a JYY VIP ticket (for IMAX), and one lucky customer will be selected from among these customers to receive a diamond card.
Wishes: All the audience who purchased tickets at x cinema x store can leave their wishes for the Chinese delegation on our "Wishes" board. For example: "x", "x" and so on! IMAX original
TBD 24:00 midnight "x" 2D/IMAX original (x mall activities)
x network: cooperation with x network, group pricing, card counting class specialized channels to promote the sale of movie tickets, ordinary movies 25 yuan / Zhang (according to the lowest ticket price of the CFL need to make up for the difference), IMAX movie 2 to one.
IMAX experience: July 20-August 15, the use of IMAX trailer collection and "x" trailer for the audience to arrange a free experience field, if necessary, prepare a special coupon distribution, that is: all in the activity period to participate in the IMAX free experience of the audience can be obtained "x" IMAX special price coupons, 50 yuan to buy a ticket to another free small
x Alliance
x alliance: cooperation with x catering (23 stores), in x catering belongs to 23 stores can be placed on each table x cinema table plate; x catering DM sheet will give x cinema set aside a certain amount of space to do publicity; cinema can be in the x catering 23 store glass on the x cinema promotional posters; holding x ticket stubs to x catering to enjoy 30% discount; x catering every member day (every month on the 8th) On that day, hold a ticket stub from x store to x restaurant to enjoy 50% discount; collect 10 ticket stubs of x cinema to x restaurant to apply for a free membership card;
Microblogging to grab tickets:
During the release of "x", "x", "x", all customers who @x dream IMAX Cinema and @5 friends will have a chance to get the opportunity to watch the movie for free;
Romantic Tanabata love "Summer of Love: From August 10 to August 20, 20xxx, log on to Weibo, participate in the @xIMAX #Romantic Tanabata Love "Summer of Love" Weibo ticket grabbing activity, share your story with x, you will have a chance to get a free movie voucher (**) presented by the x movie theater. Two movie tickets (***5 spots).
Gold Medal Winner National Guessing: From August 15 to August 20, 20xx, log on to Weibo, participate in the #Gold Medal Winner National Guessing #Weibo Ticket Grabbing Activity and predict the number of x. Those who guess correctly will have a chance to win two free movie vouchers (****five places) presented by Golden Mile Cinemas.
Membership activities:
Activity time: August 15 to August 20, 20xx
(1) recharge 100 yuan + 20 yuan of capital cost, you can apply for a gold card, enjoying a discount of 50% from Monday to Sunday to watch movies (except for the IMAX hall), the card at the same time a bucket of miniature popcorn complimentary;
(2) recharge 800 yuan + 20 yuan of capital cost, you can apply for a diamond card, enjoying a year 5 discounts on movies (except for the IMAX hall), the card at the same time complimentary mini popcorn bucket;
(2) recharge 800 yuan + 20 yuan of capital cost. Can apply for a diamond card, enjoy a year of 50% discount on movies (including IMAX films) (this month's diamond card to see the IMAX still enjoy 40 yuan / Zhang, and a complimentary cup of Coke); (x mall activities)
(3) during the activity period, the cinema launched a daily members of the special field. (1 evening time show, including 3D films) members to 25, 30 yuan to buy tickets.
A promotional theme
The Tanabata Valentine's Day joy line, the gift of great return!
Second, the purpose of the promotion
1, the use of holiday promotions, stimulate customer spending, increase the beauty salon year-end sales performance;
2, through promotional activities, maintenance of the old customers, expanding the new customers;
3, to further enhance the feelings of the relationship between the customer, thereby increasing customer loyalty;
4, improve the strength of the beauty salon brand.
Third, the promotion time
20xx x month x - x month x
Fourth, the promotion object
beauty salon new and old customers
Fifth, the form of the promotion
V.
Purchase + lucky draw + emotion
Six, the content of the promotion
1, "Thanksgiving Gold Card" promotion
In the Tanabata Valentine's Day activities, the old members of the customer can be obtained by the salon's . "Thanksgiving gold card" a card can enjoy 8, 8% discount. In addition, during the activity period with this card face value amount in the salon can be exchanged for the corresponding amount of consumption;
2, empty bottle discount promotions
I believe that many of the old customers in the salon to buy a number of products, for those who use the empty bottles, the salon launched the empty bottles recycling promotional activities, for example, an empty bottle can be given a discount of 90%; two empty bottles can be given a discount of 85%, such as And so on and so forth for the exchange promotion.
Seven, the promotion of notes
1, the salon in the activities of the promotional activities before the banners can be hung outside the store, ask the beautician to distribute the activities of the leaflet, or call to foretell the old customers and other forms of promotional promotions.
2, to each beautician to set sales targets, and arrange the corresponding task, after the end of the activity in accordance with the target rate to give the corresponding bonus.
First, the theme of the event
Love in the Tanabata, love thick life
Second, the activity time
20xx x month x - x month x day
III. Activities
Tanabata Valentine's Day originated from the beautiful love story of the Cowherd and the Weaving Maiden, who loved each other but couldn't enjoy it, and it is a festival belonging to couples. We can make people who love each other know how to cherish each other more through this festival, so that single friends who have not yet found a true lover to find their other half. Beauty salons can hold a matchmaking event, recruiting single friends to sign up from Sina Weibo, QQ, WeChat circle of friends and other platforms to publicize the event. On August 9, the day of the on-site activity matching, matching successful couples will be activities beauty salon a certain amount of value of the care experience and wedding photos, jewelry, movie tickets and other gifts. Beauty salons can cooperate with nearby wedding studios, jewelry, movie theaters and other brand stores for the event, and support each other to provide gifts for the event. At the same time can also be carried out online show love couple photo PK, through the promotion of the major platforms online, the collection of couples of sweet photos, the use of voting forwarding method for selection, and ultimately through the votes to determine the top ten, enjoy a certain amount of beauty care experience.
Fourth, the activities of the preparation
1, in the Valentine's Day on August 9, to prepare for the site layout, flowers, chocolates, music boxes, balloons, booths, LED lights. At the same time, the arrangement of the staff: host, gift distribution staff, check-in staff, tuner, waiter, etc.. The event must be rehearsed more than three times in advance to ensure that the entire event process as well as the arrangement; the day of the event to be flexible deployment, not because of small mistakes and dead dogma in the implementation of the actual situation according to the site arrangements and promotions.
2, the activities of the text in a month ago to start preparing, half a month before the final draft, through the major platforms to release, such as Sina Weibo, QQ, WeChat. In the online substantial to publicize the event, enrollment list timely feedback, phone text message tracking.
V. Notes
1, the pre-publicity work is extremely important, especially the activities of the picture, the value of the gift, as well as the activities of the text. These are the key to attracting customers to come to the event.
2, during the event, the salon to unite together to charge performance, this time the salon managers to give everyone a morale boost, to motivate the good state.
3, the event site should be rehearsed in advance, mobilize the scene atmosphere, the event is to follow up the fee service, so the brand's invisible implantation of advertising and tracking of intentional customers in the event is very important.
First, the purpose of the promotion
Through the theme of "Romantic Tanabata Night", tightly grasp the psychology around the "lovers", to carry out the commodity promotion and activity promotion, in order to attract customers. Promotions and activities to attract traffic, improve visibility, to achieve the purpose of sales. The company has also launched the "Price Storm" promotional campaign, which allows consumers to feel the real price cuts and discounts.
Second, the promotional time
20xx x month x - x month x day
Third, the publicity slot
20xx x month x day "Tanabata Valentine's Day" is a special holiday, is a lover's gift of the festival, so merchandise promotions should be "love gifts" as the theme, jewelry gifts, tokens of affection, flowers, boutique series. The stores should do a good job of creative display of goods and highlight the key display to ensure that the holiday goods to achieve sales. 1, commodity special Valentine's Day, for the store backlog of goods sorting classification, the establishment of a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that the seller feels really affordable. 2, the theme of display: x month x - x month x stores in the front conspicuous position to do Valentine's Day series of merchandise theme display, you can make full use of the kitchen window display, such as no kitchen window of the store can be displayed in a conspicuous position. Requirements: a, Valentine's Day theme display, to the store fine jewelry as the main object of display b, the store must be packaged at least 11 copies of the "jewelry sets" for the theme of the display VI. The love of headdress bouquet" 1, mainly headdress, the current price of the original price of 6-7% off sale, art pen handwritten eye-catching price tag, where the purchase of jewelry more than 80 yuan of customers are presented with a flower. 2, the production of "love headdress bouquet" price list Prepare boxes, wrapping paper in advance, do a good job of packaging. 3, free delivery service, the requirements of jewelry more than 100 yuan, delivery range of no more than 2 kilometers. VII, activities and promotions 1, Valentine's Balloon Pair The production of 100-200, the balloon is used for the Valentine's Day atmosphere in the store layout and shopping gift (stores to arrange their own). Cost 0, 155 yuan / set. 2, membership card gift Where the purchase of Valentine's Day series of goods (unlimited amount), you can give a membership card. (Time: x month x - x day) Note that the registration of membership card information. Eight, publicity Nine, the store layout 1, enough gifts to make love announcements all over the world in front of the door photo posters. a, the store entrance art pen handwritten posters (including the specific content of the preferential strategy); b, a color banner: the content of the "show love! Price reduction is justified in the price reduction storm"; c, buy or rent heart-shaped balloons to do store decoration; 2, counter and store inside and outside the hygiene: to be neat and clean, door and window glass must be clean, spotless. 3, here is still a special mention of the quality of service must be practically improved. Ten, joint business With the local flower store to reach a cooperation agreement, provide each other with goods to increase sales on both sides. Such as the purchase of x yuan of flowers, gift from xx provide a piece of jewelry or membership card. Purchase x dollars of jewelry in xx, a gift of flowers provided by x flower store or discount card. A general idea Tanabata is the traditional Chinese Valentine's Day, due to the people of the country more and more cherish the traditional Chinese culture, folk festivals, coupled with the merchants every year fanfare publicity and hype, Tanabata Valentine's Day has become one of the couples of the holiday. This promotion plan mainly puts forward two large-scale promotional activities closely related to the theme of "Tanabata", in order to cooperate with the various merchants in the store, the venue promotional activities, to create a strong consumer atmosphere of Valentine's Day. In addition, because gold jewelry is one of the main commodities of Valentine's Day, it is recommended that the shopping mall once a year for the wedding market "Autumn Diamond Festival" started on Tanabata to "Festival" to promote "Festival! Second, the activity time x month x (Thursday) - x month x (Sunday) Third, the layout of the store In order to tie in with the theme of the Tanabata festival, it is recommended that the mall store *** enjoy the space to set up a magpie bridge, according to the legend in the grape under the can hear the cowherd weaver girl talking about the legend, in the main entrance door post with green plastic grapevine decoration into the effect of the grapevine, to create a strong traditional Chinese Valentine's Day atmosphere. Four, activity planning (a) Diamond Jewelry Festival 1, theme A hundred-year old store, a hundred years of good luck - x Diamond Jewelry Festival [Theme Interpretation] The theme of the event is drawn up as follows The theme of this event is "A hundred-year old store? A hundred years of good cooperation", the main wedding market, clear positioning, the x mall gold jewelry stores competitive brand reputation advantage highlights the integrity and blessings to attract target consumers. 2, activity planning Diamond Festival from x months to continue to the "x" Golden Week, *** counting more than a month, such a long time, the promotional activities should be hierarchical, phased. The promotion period of the eve for the Diamond Jewelry Festival activities of the warm-up period, to attract the attention of consumers on the Diamond Jewelry Festival activities, and to promote the next step in the consumption. Diamond Festival romantic start, seven dazzling gifts to choose During the activities of the purchase of diamond goods totaling 3000 yuan, there are seven kinds of preferential by you to choose one. Bedding 77 yuan coupon suit 77 yuan coupon shoes 77 yuan coupon Women's 77 yuan coupon clothing accessories 10% discount card Chinese clothing 60% discount card wedding photography 20% discount card 3, the exhibition of creativity Each jewelry brand to launch a few Valentine's Day special promotion models, can be expensive and high-priced, but also for the Valentine's Day special design styles with the dried flowers creative collocation display. Dried flowers creative collocation for display, outside the cover on the transparent glass cover, will be the classic models from the many jewelry styles so that consumers to pick the eyes of the highlighted, in the flowers of the proportional to the formation of romantic and beautiful effect, the formation of an unstoppable temptation to consumers. And women are often compared to flowers, flowers and jewelry with a metaphor for women and jewelry and the relationship, unique display with appropriate lighting, background, will attract consumers to stop the eyes, resulting in excellent promotional effects. (B) the whole field of activities 1, the whole field of thematic activities (1) the theme of the event Romantic Tanabata, Lucky 77 -- the value of more than one hundred dollars, 77 pieces of romantic gifts first-come, first-served (2) activity planning 77 pieces of merchandise provided by the store merchants as gifts, Saturday in **** enjoy the space to set up activities in the area, the production of a large kt version, the screen for the 77 pieces of gift names and pictures, in accordance with the usual practice, will be divided into all the goods into department store clothing and gold appliances category, the activities of the period of time consumers cumulative consumption of a single category exceeds a certain amount of money to participate in the activities to choose one of the 77 pieces of gifts, the first to comply with the conditions of the first to enjoy the right of priority! The first eligible person has the right to choose. (3) Prizes The store merchants each provide a physical gift priced at not less than 100 yuan, such as the general price of goods sold at a higher price, you can replace the form of 100 yuan coupon. Consumers will be drawn on-site and receive their prizes on-site. (4) promotional material preparation ① kt version of the design and production ② activity rules explain the waterboard ③ activity venue required tables and chairs 2, other promotional activities (1) buy Valentine's Day gift, send comic couple sets - During the activity period, buy Valentine's Day gift single ticket full of 770 yuan will be given to the comedy couple set of tickets. (2) Romantic magpie bridge, love delivery - activities during the purchase of designated categories of Valentine's Day gift single ticket of 770 yuan, you can enjoy the ems free express delivery within China, for the separation of the couple to pass the romantic feelings.
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