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How is the whole family?
1. According to the introduction of joining the whole family, the means of joining the whole family can be divided into external joining and internal joining. The so-called external joining means that laymen do not need to participate in any training, as long as they have money and a facade, they can recruit managers and employees to manage the store; Two contract subjects who need husband-and-wife relationship for internal joining need 60,000 yuan for joining and the cooperation period is 5 years.
In fact, the rapid expansion makes the quality control of the whole family very bad. With the rapid expansion, in the process of the whole family's supply chain management and store management, food safety incidents frequently occur, product quality gradually declines, and the store environment is also deteriorating.
What is more unacceptable to consumers than the poor service is familymart's food safety problem. Negative comments such as worrying sanitary environment, poor product quality and food poisoning after eating are endless. These real feedbacks from front-line customers are far from the warm Japanese convenience store culture created by the whole family.
4. The radical joining mode has brought the bright spot of the whole family, but it has also seriously damaged the original development rhythm of the whole family. When a brand focuses all its attention on expansion, there are bound to be some things that will be ignored, such as the same level of quality service as the local area and the bottom line of food safety.
This is the "sequela" brought by the accelerated expansion of convenience store industry through joining. The franchise mode itself has caused the franchisees who are in charge of the business and the brands that sell logos to be unable to unite as one. If the brand can no longer be strictly managed, the same food safety and store management problems will become more and more frequent. In the end, consumers bought a single order for the benefit of the brand, suffered losses and hurt their hearts.