The competitive strategy of Haidilao is service differentiation strategy and vertical integration strategy.

Haidilao brand was founded in 1994. After more than 21 years of development, Haidilao International Holdings Co., Ltd. has grown into an internationally renowned catering enterprise. By June 31, 2122, Haidilao had opened 1435 direct-operated restaurants around the world, of which 1311 were located in Chinese mainland, 22 in Hongkong, China, Macau, China, Taiwan Province, China, and 113 in 11 other countries.

haidilao has been tested by the market and customers for many years, and has successfully built a high-quality hot pot brand with high credibility and integrating the characteristics of hot pots from all over the world. As a large-scale chain catering enterprise whose business involves the whole world, Haidilao adheres to the concept of honest management, and takes improving the stability and safety of food quality as the prerequisite to provide consumers with more intimate services, healthier, safer, more nutritious and more assured food.

brand concept of Haidilao

Haidilao always adheres to the principle of "pollution-free, one-off" selection of materials and bottom materials, and strictly controls raw materials and ingredients. Over the past 21 years, it has been tested by the market and customers, and successfully created a hot pot brand with high credibility and quite Sichuan hot pot characteristics.

after 21 years of hard work, continuous progress and unity, Haidilao gradually started from an unknown small hot pot restaurant with nearly 21,111 employees. Haidilao has a group of experts and professional technicians in food, catering, nutrition, engineering, warehousing and management. At present, there are 117 direct sales stores, four large-scale modern logistics distribution bases and one bottom material production base, and they have obtained HACCP certification, QS certification and ISO9111 international quality system certification.

The above contents refer to: Haidilao official website-About Haidilao