On February 15 and 10, Zhang Jiandong, Vice Chairman of the Winter Olympics Bid Committee, and Song Lu, Secretary General of the Chinese Olympic Committee, presented letters of appointment to six image ambassadors.
The image ambassador for Beijing's bid to host the Winter Olympics was recommended by the Chinese Olympic Committee and the China Paralympic Committee. With reference to the practices of the 2008 Beijing Olympic Games and other bidding cities, and on the basis of listening to the opinions and suggestions of Olympic experts, scholars, athletes' representatives and other social sectors, the Winter Olympics bid committee has determined these six image ambassadors. 20 12 12 12 went to Sweden to collect Mo Yan from Nobel Prize in Literature, and another identity was "Beijing Tourism Image Ambassador". Mo Yan has agreed to the invitation of Beijing Tourism Development Committee and will hold a formal employment ceremony in Beijing in late June 12 when Mo Yan returns from Sweden.
20 12 On June 20th, Korea Tourism Organization (KOKOKO) held the appointment meeting of "Korea Tourism Image Ambassador" for the New Year in Seoul, South Korea. Singer Chris Lee accepted the letter of appointment.
20 12 coincides with the 20th anniversary of the establishment of diplomatic relations between China and South Korea and the Yeosu World Expo in South Korea. The Korea Tourism Board, which attaches great importance to the China market and cultural exchanges between China and South Korea, set its sights on the mainland entertainment circle several months ago, hoping to invite China's most popular and appealing stars as propaganda ambassadors.
20 12 9 15, 20 12 China Shenyang International Tourism Festival Theme Evening and Qipanshan International Scenic Tourism Development Zone Development Evening were held. On the same day, the image ambassadors of Shenyang Tourism Festival, such as Xiao Shenyang, Xin Zhijuan and other stars attended. Xiao Shenyang and his wife Shen Chunyang are singing hand in hand.
As the new brand ambassador of Air New Zealand, Cai Kangyong hopes to encourage people who work hard in the city to regain their enthusiasm for their dreams and discover new selves with Air New Zealand.
"Cai Kangyong is the ideal brand ambassador for Air New Zealand in China," said Greg Edmonds, general manager of Air New Zealand North Asia. "He loves New Zealand. The amazing natural scenery and warm and friendly local residents made him fall in love with this beautiful country on his first visit. "
20 12 September, Seoul, South Korea, Morphy, the host of Jiangsu Satellite TV, attended the appointment ceremony of South Korea's tourism ambassador. On the same day, the Korea Tourism Bureau awarded Morphy the title of Ambassador of Korea Tourism Image, hoping to further promote friendly exchanges between China and South Korea through Morphy. It is understood that Jiangsu Satellite TV's large-scale life service program "If You Are the One" also held a special session in South Korea.
On March 201February 1 1 day, actor Chen Hong accepted a new task: to be the tourism image ambassador of his hometown-Yanshan County, Jiangxi Province. Chen Hong's hometown, Qianshan County, Jiangxi Province, is located in the northeast of Jiangxi Province, adjacent to Wuyi Mountain in Fujian Province, and is known as "Northern Wuyi". There are the famous Huanggang Mountain, the first peak in East China, and the Goose Lake Academy, the four major academies in the south of the Yangtze River, as well as natural and cultural attractions such as Gexian Mountain, the four ancient towns in Jiangxi, Hekou Town and Xin Qiji's tomb.
China's "Russian Tourism Year" image ambassador award ceremony was held at the Russian Embassy in China. China actor Lu Yi and singer Li Jian were hired as image ambassadors. Russian Ambassador to China razov pointed out at the opening ceremony: "The important mission of the image ambassador includes telling China friends why, how and where to go according to personal experience."
2012165438+1October 17, the singer Gan Ping served as the tourism image ambassador of Yancheng. Gan Ping's masterpiece A True Story touched many people. The story of Xu Xiujuan, a crane girl, is a household name, and the background of this touching story takes place in Yancheng. It tells the story of Xu Xiujuan, the first girl who tamed cranes in China. She died at the age of 23 while working in Yancheng Red-crowned Crane Nature Reserve.
2016 65438+1On the afternoon of October 4th, Shanghai Tourism Bureau held a ceremony in Shanghai International Convention Center, and appointed the famous Shanghai actress Hugh as the ambassador of Shanghai tourism image. Yang Jinsong, director of the Municipal Tourism Bureau, awarded Hugh the certificate of Shanghai Tourism Image Ambassador. Cheng, deputy director of the Municipal Tourism Bureau, deputy director of the Municipal Bureau of Media, Film and Television, and secretary of the Party Committee of Shanghai Theatre Academy delivered speeches respectively.
Hugh is a native of Shanghai, with a good public image and high reputation. His life experience is full of positive energy, which accords with Shanghai's urban temperament and image. In particular, Hao Yuan, the first hero of the hit drama "Good Times" on 20 15, played a positive tourism professional and became attached to Shanghai's urban tourism.
The cooperation period of hiring Hugh as the ambassador of Shanghai tourism image is two years. During the period, the Shanghai Tourism Bureau will jointly produce a special promotional film entitled "Hugh invites you to enjoy the" Great Time "in Shanghai", a travel atlas featuring Hugh, and various tourism promotional materials and posters featuring Hugh, and will invite Hugh to attend tourism promotion and tourism festivals such as the China-US Tourism Year, the Belt and Road Initiative and the Shanghai Tourism Festival, so as to publicize Shanghai's tourism image and enhance Shanghai's popularity.