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The cost of a hamburger in McDonald's is not low, so what does McDonald's make money by selling?
The joining fee of McDonald's and the supply of ingredients and equipment in the following stores are charged. Are profitable. It is not clear how much the franchise fee was before McDonald's, but with the improvement of brand awareness, the franchise fee has also increased. According to insiders, McDonald's single-store franchise fee ranges from 500,000 to 2 million, depending on your city and region. However, at present, the franchise fee for a single store is generally around 2 million, and a small store like McDonald's is too lazy to let you join.

Mcdonald's also has a way of playing: first manage it yourself, then package it and transfer it to you. The initial fee is 8 million yuan-10/00000 yuan. It is worth noting that franchisees have to pay a management fee of about 6% every year, and stores with an annual income of 6.5438+million have to pay a management fee of 600,000. After joining McDonald's, you need to buy machines and raw materials. Don't underestimate these expenses. Generally speaking, the machine cost of franchisees is between 200,000 and 500,000, and raw materials and other items will be ordered and delivered from McDonald's.

The supply chain is also the main profit point of McDonald's. Due to its large scale, McDonald's has its own professional product lines such as logistics, warehousing, planting and breeding. So we can get the safest food and control the lowest cost from the source. Then they sell these low-cost raw materials to franchisees at higher prices, which is more profitable than buying hamburgers.

But the bigger source of income is the real estate industry. In fact, McDonald's real estate business has two sources of income, one is to buy its own house; The second is to become the main landlord and sublet the store to franchisees. Of course, after buying this store, I hope it can raise prices and make money. However, many people passively raise prices to make money, and McDonald's will also raise the prices of its stores because of its influence.