Only the first one will be remembered. This is the present situation of market competition. In the early stage of market development, enterprises should occupy the dominant position of the market at all costs. The difference between KFC and McDonald's in China illustrates this point.

McDonald's is the first Western-style fast food to enter the China market, but its survey results show that China people are the most stubborn countries, and the breakfast in different regions will be very different: Beijingers should drink red bean paste and eat fried dough sticks in the morning; Shanghainese want to eat rice in the morning; Cantonese people want to drink morning tea; Different places have different tastes, and they will never eat those hamburgers; Foreign fast food was denounced as "junk food" here, and McDonald's left China with regret.

Soon KFC also sent its chief representative to visit China. He is a native of China with a background in Taiwan Province Province. After the inspection, he sent a telegram to his boss, saying that "there is the largest fast food market in the world". At that time, he saw the market gap of hundreds of thousands of floating population in Beijing every day. "I want to build the world's largest KFC store here under my feet."

1987 KFC's first store opened at the front door. And he is the world's largest KFC store, from then on, KFC running all the way.

In this way, in just three years in China, a huge bottomless market was pried open; KFC is the first western-style fast food brand known to China people, and now it naturally becomes the first western-style fast food brand in China.

Now McDonald's has fewer restaurants in China than KFC. You know, KFC only ranks seventh in the United States, while McDonald's ranks first. But in China, KFC is not only the first American fast food chain to enter the mainland, but also has been expanding ahead of McDonald's for more than ten years. McDonald's has been catching up with the annual growth rate of over 10%, but is it possible for McDonald's to catch up with KFC? It's like a race between a turtle and a rabbit, unless the rabbit is asleep, you are opening a shop and others are opening a shop; You can never catch up with others unless they sleep; Will KFC sleep? At present, KFC has not slowed down and developed faster, expanding at the rate of adding 100 stores every year.