new hand
Peter drucker, the master of management.
Peter drucker is recognized as the number one management master. 1909 was born in Vienna, Austria. Drucker, who is in his nineties this year, is still diligent in writing and has been working for 33 years. His new book, Management Challenges in the 2 1 Century, teaches enterprises how to lead change, rather than being led by it.
Drucker published his important book "The Concept of Enterprise" in 1946, which challenged the enterprise structure at that time and thought that "decentralization" was the key to enterprise organization. This book has a delicate and unique analysis of successful large enterprises, and it is still a rare good book. The most important thought put forward by Drucker in management science is management by objectives. In the traditional management concept, there is only one goal, which is to expand profits; However, in the concept of management by objectives, the demand for profit is only one of the goals. As long as all the important goals are successfully completed, profits will follow. At the same time, MBO also has a deeper and broader understanding of corporate responsibility. He also believes that the key to improving the productivity of knowledge workers is to let them concentrate on real work.
Tom peters tom peters, the Father of Postmodern Enterprises
Tom peters (born in 1942) and Robert H. wortmann (Jr.) became famous in 1982 for their book "Pursuing Excellence", and they were promoted to masters. Forbes selected the most influential business books in the 20th century, and Pursuing Excellence ranked first, also known as "the management bible of excellent enterprises". Who can replace Peters as a master of management? This book summarizes eight characteristics of the best operating companies:
1. Quick action: walking management, MBWA) and free communication. Do it first, then modify it, and then try again.
2. Get close to customers: try your best to solve customer problems and learn from customers. Everyone has the responsibility to create the best service or product.
3. Let employees develop their autonomy and entrepreneurial spirit: fully empower employees, encourage them to take risks and support new attempts.
4. Improving productivity through people: Respecting and training employees, regardless of their positions, are the sources of improving quality and productivity.
5. Establish correct values: profit is a by-product of value. Actively implement it to boost morale and make work a pleasure.
6. Concentrate on knitting: Do what you are good at. Excellent companies expand from within, a little at a time, and don't expand too fast at once.
7. Simple organizational form and streamlined personnel: establish three pillars: stability, entrepreneurship and reform.
8. Temper justice with mercy: establish a strict and moderate control system.
The founder of learning organization--peter senge.
Peter M. Senge (born in 1947) is now a senior professor at MIT. It is the founder of "learning organization theory" and is recognized as one of the most influential figures on enterprise strategy in the 20th century. His book The Fifth Discipline: The Art and Practice of Learning Organization was selected as one of the five most influential management books in the last twenty years by Harvard Business Review 1997.
Master of Competitive Strategy-Michael Porter
Michael E. Porter (born in 1947) has been teaching at Harvard Business School since he was 26 years old. He is the youngest permanent professor in the history of the school. Years ago, he was awarded the highest honor as a "university professor" by Harvard University again, becoming the 20th professor in the history of the university to be awarded the honor of a contemporary strategic master, and Porter became the most expensive corporate consultant.
Since1980 < <; Competitive strategy >>, published in1985 < <; Competitive advantage > > (competitive advantage), published in1990 < <; National Competitive Advantage >> (National Competitive Advantage), these two books are collectively called "Competitive Trilogy". No matter from which angle, the "grand theory" constructed by Porter is very obvious and successful. Porter's theory, whether it is "competitive strategy" or "competitive advantage", is based on "competition", hoping to gain a relative competitive position through "concentration", "product differentiation" or "low cost". It is the basic philosophy of Porter's theory that business operators should have a sense of competition anytime and anywhere, and compare with competitors anytime and anywhere.
The Mentor of Human Potential-Stephen Covey Stephen Covey
Stephen Covey's> (Seven Habits of Highly Effective People) is widely known, and his> Weekly is listed as one of the 25 most influential Americans. He taught people to "fish" and helped millions of people experience a colorful life. Moreover, the effectiveness of this individual far exceeds the material abundance, and it is a moral life and a happy life. It can be said that Covey's philosophy has given people great enlightenment. He firmly believes that some principles in traditional intelligence must be adhered to, while some conclusions in scientific view must be surpassed, which is an important cornerstone, so that our paradigm of looking at the world can be changed.
Jim Collins Changqing Foundation
Jim Collins is one of his classic works, and his works are the author's favorite in recent years.
What impressed me the most was the psychological philosophy of leading "the window is bright and clean". Collins observed that when in prosperity and facing success, an outstanding leader looks out the window, he will see the people outside the window, and through the window, he will see the efforts and efforts of many people; However, when adversity comes and failure happens, outstanding leaders see the mirror. When they see themselves in the mirror, they will reflect on their responsibilities and will not blame others for their mistakes.
Master of Enterprise Transformation-michael hammer
Michael hammer, who won> and American & gt as one of the most outstanding management masters. 1993 co-authored with James Champy < < transforming enterprises: the blueprint of regeneration strategy > > ("reengineering enterprises-declaration of business revolution") is also the first time to use the term "reengineering".
They studied the reforms carried out by many excellent American enterprises in the 1980s. These reforms all adopted almost revolutionary transformation projects, so they called them "reengineering projects". In the book, enterprise reengineering is defined as "fundamentally rethinking and completely redesigning the operation process of enterprises to greatly improve the important organizational performance such as cost, quality, service and speed", which has opened up the field of enterprise reengineering and standardized the scope of enterprise management problems in the 1990s.
The Navigator of Marketing —— philip kotler philip kotler
Professor kotler is one of the important authorities of modern marketing in the world. He is currently an honorary professor of international marketing at Kellogg School of Management, Northwest University. He has 20 books, including the most widely used MBA course marketing textbook & gt (Marketing Management: Analysis, Planning, Implementation and Control). kotler's works have been published in 20 editions in 58 countries or regions, and are regarded as classic works of marketing by thousands of young students and business people. & gt A book is> (Financial Times) selected as one of the 50 best corporate textbooks in the world.
Master of Emotional Intelligence —— Daniel Goldman Daniel Gorman
Daniel Gorman (born in 1946), published in 1995.
Japanese Chief Producer-Kenichi Ohmae of Kenichi Ohmae
Kenichi Ohmae, the Japanese chief management master (born in 1943), wrote the book "A World Without Borders" in 1990. Kenichi Ohmae's most famous topic is "globalization", which is indeed the most important trend in the world economy, society and politics in the last decade. But as far as the realistic environment of enterprise management is concerned, Kenichi Ohmae thinks that this is only one of the factors that affect decision-making. The rapid development of digital technology has suddenly become more and more critical windfall, and even intangible assets-brand, image and so on. -are all new aspects of rewriting traditional enterprise competition rules.
The most original master of organizational behavior-Charles Handy
Charles Handy (born in 1932) is the most famous contemporary management master in Britain. It is famous for its new concepts such as "the relationship between organization and individual" and "the future work form". Handy, like Drucker, has not received much professional education and has been rolling around in shopping malls for many years. He is the general manager of an oil company, while Drucker is a banker, who is as interested in politics and society as management, and is a general scholar.
Handy's first book, Understanding the Organization, was published in 1976, and some ideas in the book have now become the Bible of management. The book Unreasonable Times, published by 1989, predicted the drastic changes in industry and economy, and its influence on the 1990s and the early 20th century was comparable to Drucker's Discontinuous Times in 1970s and 1980s. He invented the "1/2x2x3" rule, which is both simple and creative. In his opinion, this will become the living condition of all enterprises: only half of the people have jobs and get two salaries, one for themselves and the other for an unemployed worker, but he has to do three times as much work.
Master of Brand Positioning —— Jake Carter Jack Trout
Current Trout partners (Trout &; Partner) president. The company is a well-known consulting company in the United States, with offices in 12 countries around the world, and its customers include AT & amp； T, IBM, Merrill Lynch, Southwest Airlines and some Fortune 500 companies. Kuyt took the lead in popularizing the concepts of product positioning and consumer mentality, and was considered as one of the most influential marketing guru. Qu has written many important books in the field of marketing, including Positioning, Marketing War and 22 marketing guru Rules of Marketing. The latter has become the "Bible" for marketing practitioners.