One, men's underwear stores
We say that women's money is good, most clothing manufacturers and businesses will be the main focus of the women's market, the male market has been in a state of neglect. Many foreign manufacturers aim at this blind spot in the mainland market, and vigorously seize the market they through the survey, that modern men are under more pressure, coupled with the reasons for the male shopping psychology, they enter the mall with a clear goal, and are not willing to waste a lot of time looking for items they want to buy. Therefore, for men to open up a centralized and convenient specialized places have been adopted by many shopping malls, which can be seen from the special men's lingerie store, such as Hangzhou, "cool" men's lingerie store.
Men's lingerie store investment is not much, mainly pavement, decoration and the first purchase of goods. There are some differences in the price of pavement, but generally 5-10 million yuan to start. Franchise chain stores or open your own store are available.
Opening a men's underwear store to choose the brand is critical. Currently welcomed by the domestic men's men's underwear are mainly two types. One is the daily type, characterized by comfortable, elegant, subtle, mainly cotton fabrics. Another category is the exaggerated shape of the erotic underwear. Britain's Forbidden and Taiwan's Looksee and other brands face a wider range, including home, sports, avant-garde and other series, the price ranges from 50-500 yuan, especially Looksee, there are hundreds of brands. Domestic popular brands such as Yi-Zhuang and Sanjun are also more popular.
Because of the specificity of the target customers, men's underwear store location is very important. The main points of the site selection are: quiet, convenient transportation. Although the "popularity" is very important, not necessarily to choose the main road with particularly high traffic, too "prosperous" location is not conducive to attracting customers into the door, but the traffic must be convenient. It is best to choose the store in a more mature business district, around the relatively large number of young people in the community and apartments. The area is 15-25 square meters, not too large. The address should be able to describe clearly, easy for customers to find, so that there will not be ineffective publicity situation. Some people also choose corners or counters in shopping malls. The overall style of the store is simple and neat.
The main consumers of men's underwear stores are fashion-forward young men, but there are also many middle-aged people. In addition, women also account for a large proportion of the total customer base. Specialty stores such as "NeiKu" have a series of incentives specifically for female buyers, and the results are good. However, it is best to have a male-dominated staff, as male customers will find it easier to communicate with them.
Two, baby souvenir stores
According to the fifth national census released by the statistical bulletin, the Chinese mainland 0-3 years of age of infants and young children *** counted 70 million, of which 10.9 million in the city, each year, about 17.5 million newborns were born. There are also relevant research company data show that the mainland's mother and child market is about 80 billion yuan of market size each year, baby souvenirs as one of the branch market, the market outlook is quite broad.
The family planning policy has made the "6+1" type structure of the family model common, and the "little emperor" has undoubtedly become the center of gravity of family consumption. Some data show that the average consumption level of baby souvenirs in provincial capital cities reaches 300-500 yuan, and some families have far exceeded this standard.
The popular baby souvenirs on the market today include: hair brushes, hair paintings, and hand and foot shows. Placenta painting is a combination of the baby's cute image and the cartoon of the genus, and then its fetal hair after weaving and embroidery made of handicrafts. Hand and foot show is the child's small hands and feet to take prints, with polymer material infused into the body model, with a variety of cartoon graphics and parents' blessings, the picture of the child's fingerprints and palm prints are clearly distinguishable, has a high family memorial significance. The production process of these products is now increasingly mature, depending on the material, the price varies.
If you choose to join the franchising method, this business is more simple to the technical requirements, more suitable for first-time operators. Initial investment funds are also not much, to Wuhan, for example, a store investment standards, 50,000 yuan to open.
These stores are usually located next to large hospitals (especially women's and children's hospitals), with large communities nearby, which makes it easy to focus on market promotion. The publicity method to recruit salespersons, the implementation of the distribution of brochures of one-on-one marketing method is preferred. For example, when the salesman meets the parents holding the child, he will not talk about the production of souvenirs, but can start from the "haircut", such as "the baby is really cute, but the hair is a little long", to draw closer to the psychological distance with the parents; to the hospital to hand out the information at the best time! The best time to distribute information to the hospital is between 6:00 and 7:00 p.m., which is the time when mothers eat and family members visit, so the success rate will be higher, but be sure not to disturb the mothers' rest, so as to avoid attracting people's resentment.
The use of high quality, discounted services, in order to create word of mouth effect. Word of mouth has great power, to win more customers, only first provide more convenience for customers. For example, the established area can provide free door-to-door service; cumulative consumption to a certain extent can provide a certain value of goods and services; can also contact with pediatric experts, for the target customers to provide free baby-sitting consulting ...... These can improve customer trust in the product and loyalty to the business.
In addition, because the general stores do not have the direct processing and production of fetal hair paintings, fetal hair pens direct conditions, the customer is most concerned about whether the fetal hair used will be mixed into something else, or mixed with others. Therefore, must be strict management process, numbering, sealing, archiving can allow customers to participate, while promising the credibility of the product.
Three, "simulation doll doll" stores
Lack of siblings of the child will inevitably feel lonely, a child in accordance with their own likeness of the production of simulation dolls, "simulation doll dolls" launched in Guangzhou in 2005, the market. It has caused the children of Yangcheng sought after. A lot of big city businesses have also seen this business opportunity.
Simulation doll dolls and Barbie dolls are different, it is more personalized, because it is imitation of the "little master" of the appearance of the production, has the following characteristics: a can be education in entertainment; second is a unique idea, can let the children and simulation of dolls with the children's paradise; third is the image of real people, because according to the children themselves Thirdly, the image is realistic and attractive, because it is made according to the appearance of the child himself; fourthly, it follows the trend, and launches the international popular trend of clothing, toys, and accessories every year to enjoy with the children ****. The main consumer object of Twins is children aged 1-14 years old, and the products are mainly divided into two specifications: one is "Baby Twins" for the age group of half to two years old, with the size of 20 inches; the second is "Baby Twins" for the age group of 3-12 years old, with the size of 20 inches; and the second is "Baby Twins" for the age group of 3-12 years old, with the size of 20 inches. Baby Twin", size 23 inches, the retail price of 1,280 yuan and 1,380 yuan, respectively. The high-end positioning of "Baby Twins" determines that its products cannot be operated in the conventional mode of channel wholesaling and terminal retailing, but must be launched in the form of image franchises, so the location of the store is crucial. For example, Guangzhou's "Home of Marjoram" was chosen at the junction of the old and new city districts on Xiaobei Road in Yuexiu District, adjacent to Yuexiu Park and the Children's Activity Center, where many tourists visit, and where senior white-collar workers gather on the one side of the new city where high-level commercial and residential buildings stand; and on the other side of the old city, where the more affluent locals reside. It attracted a large number of target consumers soon after opening, proving the huge impact of location on the speed of information dissemination.
The production of the dolls is not complicated. First of all, the "small customers" facial and physical characteristics with a digital camera to shoot down, and its preferences, personality traits and play orientation, such as registration and filing, and then according to the customer's requirements to design the manufacturing program as well as clothing, jewelry, general merchandise and other accessories combination of the program, handed over to the manufacturing center to do a good job, and then go through the relevant procedures, so that the customer "Adoption" back. "Simulation doll" is specially tailored and system production, can only be sold once. But "simulation doll" is also like his little master, will produce a series of consumption, such as a variety of popular clothing, supplies, small furniture, vehicles, etc., outside the occurrence of damage also need to enter the "simulation doll hospital" by professional technicians on their "Healing" and "convalescence". Each "simulation doll" will generally have more than 10 years to play with the period. Therefore, in order to obtain a steady flow of consumer returns, professional quality and with the color of the affection of the service is essential. For example, regular phone calls; timely provision of some of the physical and mental health and intellectual development of the game program; regularly in the Children's Palace, Children's Park, small schools, kindergartens and other places to organize a variety of game activities to improve children's awareness of toys and interest in playing; the implementation of preferential policies for repeat customers, such as the purchase of children's clothing to send accessories, VIP card and so on.
Four, urban "bobo" boutique
"Bubo" people (bobo) is the hippie (hippise), yuppie (yuppies), after the modern city's most fashionable group. They have high education and high income, and are the elites of the modern new economy and society, but they aspire to the free and free "consumption and enjoyment" in their leisure and spiritual life. Their consumption is characterized by two aspects: they attach great importance to the "quality" of the material; and they believe that "a thousand pieces of gold are scattered, but also come back" within the affordable range.
Some small stores now specialize in doing business with the Bubo people, selling exquisite cups, slippers, wall hangings and other daily necessities. The price of these items is very high, with an ordinary ceramic cup costing tens of dollars, but the Bubo are still happy to buy them.
First of all, the operator must have a "Bubo" vision. Only then can they communicate with customers, understand and guide their needs.
Secondly, Bubo boutique decoration is simple and clear, the location is very critical: 1) the rent can not be too high. Boutique selling is not food and clothing and other necessities, and the market segmentation is also very narrow, so the volume will not be large, so the cost of rent apportioned to each piece of merchandise is relatively high; 2) the location should be lively to quiet. The values of the Bubo people decided that they do not like to "pile up"; 3) the store itself and the surrounding environment should be classy.
Once again, the classification of goods should be fine and tasteful. "Bubo" is actually a way of life, a kind of special taste of consumption covering the field of mass consumption. A single store can not be involved in too many types, you can choose a certain type of market segmentation goods itself must be exquisite, is a first-class goods. For example, cups, generally 100 cups in only 10 or so are fine, you must find the 10. Many store owners are to Hong Kong, Taiwan and other places to choose the source to ensure quality. Finally, the maintenance of customer sources should be refined. Ensure that the shopping atmosphere is free and leisurely, and both hasty sales pitches and loud bargaining should be avoided.
Five, car accessories store
Private car ownership surge has led to car accessories continue to heat up. Many driving a family (especially female car owners) are willing to spend hundreds or even thousands of dollars to decorate their cars. A considerable proportion of car people want to have a beautiful, personalized car. Car accessories store there are many business opportunities to be tapped. Like perfume, dolls, steering wheel cover, cushions and so on have a great market demand.
How to invest in auto jewelry stores? Service is very key, try to create a warm feeling for customers, because today's customers have higher requirements for service.
Investment in the investigation: before investing must carefully analyze the area or the location is suitable for opening a car accessories store, which includes the investigation of whether someone has previously opened a similar store to avoid repeated investment; must take into account the location of the car ownership, the number of cars whether it is possible to allow the opening of a store in this; and then it is the investigation of the consumer spending power of the car people, to analyze the level of the car people and wage level; there is the characteristics of the consumer Wage level; there are consumer characteristics, if many of these people are more conservative consumption, or do not care about consumption, investors should consider again and again, must be in the most certain circumstances before investing. Generally speaking, the car accessories store will generally choose in the convenient transportation, intersections more roads and areas, so that it is more convenient for customers to drive directly to the store to buy, the maximum degree of attraction of the customer's eyeballs. Personalized, fashionable type store in the downtown area, will also attract many love cool family to come to buy. In short, choose carefully and compare carefully.
Investment mode: independent store or choose to join the chain? For those who eat through the market, open a personalized, unfettered store is not a wise move. But for those who just involved in the car accessories store investors, not fully grasp, join a brand store is more sensible, not only to solve the worries of the source of goods, product prices are absolutely cheap, but also exempted from part of the advertising campaign.
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