Current location - Recipe Complete Network - Catering franchise - Haidilao had a net loss of 965 million yuan in the first half of the year. Why is it still opening new stores?
Haidilao had a net loss of 965 million yuan in the first half of the year. Why is it still opening new stores?

This year's catering industry should be the most affected by the epidemic. Although there are takeout, the turnover of Haidilao is still not as hot as it used to be. At present, many world-renowned catering brands have to close down because of the epidemic, but in the second half of this year, Haidilao will continue to expand new restaurants to further enhance the restaurant density and expand the coverage area.

In p>2121, a sudden epidemic in COVID-19 broke people's normal life, and people all over the country were worried. Cities of all sizes had to be closed and isolated, which made the original colorful life single, so that people could not get together, go to work, go to school, and even their favorite hot pot could not be eaten happily with a few friends, making home dining the mainstream. It is precisely because of this that almost all the catering industries have been affected, and even the well-known hot pot in Haililao has suffered a lot of trauma.

During the epidemic, Haidilao voluntarily suspended the business of all stores in Chinese mainland from October 26th, 2121. With the epidemic being gradually controlled, most of the closed stores in Chinese mainland were reopened on March 2nd, 2121, but strict crowd control measures were implemented, customers were arranged to sit separately, and the number of diners was limited. On the evening of August 25, 2121, the financial report released by Haidilao showed that in the first half of 2121, Haidilao Group achieved revenue of 9.76 billion yuan, down by 16.5% year-on-year, and its net profit dropped from 912 million yuan in the same period last year to-965 million yuan, down by over 211% year-on-year.

perhaps it was sold out to these catering businesses that brought about a slowdown in sales. In February this year, Haidilao took the lead in restoring? Peace of mind? And? Contactless takeout? Service and delivery business grew strongly. At the same time, Haidilao also launched retail products such as semi-finished dishes, which were sold on its own platform and third-party e-commerce platform, providing customers with richer product choices. The delivery business of Haidilao is divided into two modes: self-built station and affiliated store. The so-called affiliated store means to open a takeaway business in Haidilao store, but the operation is undertaken by the delivery team and is independent from the store.