1. Private domain traffic
Private domain traffic is a fan accumulated by your own store. Whether it is the on-site traffic of Taobao buyers or the off-site traffic of WeChat groups and fish ponds, private fans have one thing in common, that is, buyers have placed orders in your store and are familiar with the products of your store. For this part of resources, what we need to do is to transfer this part of fans from the purchase habit of search orders to the live room, such as issuing coupon notices in the live room in group chat, which is more attractive to this part of fans.
2. Recommended traffic
This kind of traffic is how many people will be pushed to your live room by the official comprehensive live room weight, which is related to the popularity and conversion rate of the live room. For example, when you introduce the selling point, users will say "things are really not expensive, I am an old fan of your family" in the comment area and so on. When new users enter the live broadcast room and are attracted by these words, the conversion rate of the live broadcast room will increase.
3. Paid traffic
When it comes to paid traffic, many people may first think of live streaming through the train, but in fact, the most effective thing is Taobao's own official activities, such as New Power Week and China Goods Festival. You can clearly feel Taobao's support for the live broadcast section. This double 1 1 can directly enter the live page without going through the details page. At that time, some new live drainage tools will be provided, such as the double eleven live battlefield, which must be made good use of.