Overlord meal, advertising ranking, WeChat official account launch, take turns to go into battle.
But for small restaurants, funds are weak and there is little money available for marketing. So how should small restaurants do marketing? How to spend the least money to get the best publicity effect?
In fact, what you need to do is to grasp the psychology of users. Sometimes, even a small move can make you gain a lot of die-hard fans.
1, a good marketing strategy must be for the sake of customers.
When it comes to thinking about customers, the first thing that everyone thinks of should be Haidilao. From the time customers enter the store to leave, Haidilao's service can be described as: only you can't think of it, I can't do it without you!
If there are pregnant women among the customers, the waiter will give you a soft pillow, and if there are children, they will give you a small gift. Some netizens said: Haidilao actually moved a crib for his son to sleep, which solved every problem for customers.
Some netizens joked that the waiter in Haidilao just paid us.
Although it can't be as intimate as Haidilao, it can make a breakthrough from a small detail.
For example, a restaurant provides steamed eggs, corn soup and other dishes suitable for babies or children's set meals for hot moms who take their babies to dinner, although the price on the menu is 10 yuan -20 yuan. But there is a sentence next to the menu: the baby version is free.
Doing so not only makes hot moms feel that they have got a big bargain, but also successfully solves the baby's diet problem (when taking the baby to eat, they found that there is no food suitable for children. ) I captured a lot of hot moms' hearts by steaming eggs in a small cage.
Moreover, the influence of women in word-of-mouth marketing is considerable, and soon the restaurant attracted countless young ladies with babies.
2. Take advantage of the psychology that most people love to take advantage.
Restaurant management pays attention to a line to catch big fish, not to grab the bait of customers.
However, some restaurants have lost a lot because they value a little immediate interests. For example, I recently went to a store for dinner with my friends.
While waiting for dinner, the waiter prepared tableware and paper towels for us. Under normal circumstances, we will feel that this is free. But when it was time to pay the bill, I found that not only tableware but also paper towels were charged.
Although the paper towel only cost 1 yuan, we didn't ask whether we needed it in advance, nor did we make any special explanation about the charge. This can easily make consumers feel cheated.
On the contrary, many restaurants not only provide free paper towels and tea, but also provide free cold dishes or their own special snacks. The seemingly loss-making practice has just become its own unique business characteristics. It not only reduces the cost of obtaining customers, but also makes money easily. Consumers feel that enjoying value-added services will greatly improve the return rate.
3. Make good use of the desk card to double the publicity effect.
In the course of our meal, what is closest to the customer and can concentrate the customer's attention for the longest time?
Answer: Decca
Therefore, it is much better to design the restaurant information you want to convey on the dining table card than to stick it on the wall or menu. Pizza Hut, for example, is a typical example of using watch cards to the extreme. He doesn't just use the table card as a tool to distinguish the table number and order food conveniently.
Instead, every time a new dish is introduced, his desk card will be replaced with an advertisement for a new product, while on the other hand, the goods will be discounted that day. This not only greatly shortens the ordering time, but also facilitates the waiter to introduce the main course to the customer.
This is much better than the advertisement on the menu or on the wall. So you can also add something to your table card!
4. Use receipts to increase exposure.
In your impression, what is the function of the consumption receipt?
It is nothing more than asking customers to check consumption information. Many customers throw it away after reading it. But smart companies will use small tickets.
For example, if there is such a store, the receipt will be printed with interesting copywriting such as "soup, vegetables, friends bring their own" and "come to this store often in the future, don't look at others, it's you", and the name and logo of the restaurant will be added below. Not only impress customers, but also help brand exposure. Some customers will even take photos and share them online, which will bring secondary communication to the restaurant.
Pay attention to the official WeChat account: you can get more marketing skills by catering to getting rich!