After 40 years, the dream of H?agen-Dazs has become a reality in 45 countries around the world. In the fashionable cities of New York, Paris, and Tokyo, which are at the forefront of the world's trends, H?agen-Dazs crosses the limitations of race and geography, and has become the **same language** for white-collar workers, business celebrities, and the fashionable family of successful people in the city. **The same language.
Today, H?agen-Dazs is one of the world's largest food companies - PinShouLe (General Millo) company under a world-famous brand, annual sales of more than 1.5 billion U.S. dollars, in North America, Europe and Japan are ranked first in the sales list, has become the elegant fashion and the highest quality of life is synonymous with the world's most popular ice cream brand.
Haagen-Dazs' extreme style is unique
As many top quality products are positioned, Haagen-Dazs is not a mass market product, it has to emphasize its own unique style in order to appeal to a specific group of consumers - white-collar urban workers and fashionable young people. So H?agen-Dazs puts its uniqueness in innovative advertising and design, proud quality and, as always, expensive pricing.
The dazzling array of themed ice creams on the H?agen-Dazs menu is perhaps even more enticing than its print advertising.
When you hold in your hands a menu as heavy and beautifully crafted as an opera program, with ice creams whose names are so cute they make your mouth water, can you not give up your money?
☆☆ Representing the sweet love of the ice-cream are intoxicated romance, love crunchy, born to be a couple, give my love, intoxicated romance, Aegean boat dream, the Garden of Eden ......
☆☆ Representing the happy mood of the happy time, the heart of the blossom, the heart of the pleasure, the splendor of the winter to make your mood also open up! ......
☆☆The very romantic Dream Angel, Rose Peak, Bali Flame, Black Forest, Monte Carlo, and Dreaming Xia Fei are the most suitable for people with romantic temperament.
Of course, the novelty of the name can not be in vain, H?agen-Dazs invested heavily in 100% natural raw materials for the production of the best ice cream, is H?agen-Dazs fans ten years as one day as the fervor of the guarantee.
In order to guarantee its premium quality, H?agen-Dazs relentlessly searches for the finest ingredients from all corners of the world. All natural ingredients are used without artificial flavors, preservatives, stabilizers or colors, and only the most original ingredients are used in the production of its ice creams, frozen yogurts, and fruit juice sorbets. The use of fresh cream, skimmed milk, cane sugar and fresh egg yolks under strict quality control is the secret of H?agen-Dazs' impressive flavor. The air content in H?agen-Dazs ice cream is kept to a minimum, and as H?agen-Dazs claims: every bite of H?agen-Dazs ice cream is softer and smoother than the average ice cream that it is instantly recognizable on the palate.
The splendor and beauty of any ice cream is made possible by natural ingredients such as pink strawberries, green vanilla, rich raisins, ripe Indian mango, and refreshing green tea, all of which are used to decorate the snow globe. All ice creams are made locally in the U.S. and shipped at minus 26 degrees Celsius, controlled by a microcomputer.
As the H?agen-Dazs tagline goes, "Rolls-Royce for cars, H?agen-Dazs for ice cream." Sophistication has its price, and romance has its price.
Ice cream "Rolls-Royce" reputation is behind the ordinary people "price" of the price: an ice cream ball 25 yuan, a "Dream Angel" 78 yuan, the theme of the ice cream is more than a hundred dollars.
Unlike the familiar Horozuki and Nestle, H?agen-Dazs has taken the route of "superb catering ice cream", targeting young consumers at the top of the income pyramid who pay attention to taste of life and like to pursue fashion and enjoy life.
Hagen-Dazs' pricing strategy follows two classic theories of marketing: high quality products can be priced disproportionately higher. And with high pricing, consumers will perceive the product as high quality. Just as the pricing strategy of the ultimate chocolate "Kinshasa", the larger the package according to the price of a single count but the higher the same, the use of the consumer's spiral of consumption psychology.
Hagen-Dazs in China - a romantic Chinese complex
Hagen-Dazs is an exotic brand, just like Christmas and Valentine's Day, both of which are imported. But while more and more people put Christmas and Valentine's Day in a more important position than traditional Chinese festivals, H?agen-Dazs brings you ancient and warm blessings on the traditional festivals that really belong to Chinese people, integrating exotic flavors into Chinese sentiment. This is undoubtedly the most successful part of H?agen-Dazs, using the "emotional marketing" approach, the noble quality and local cultural traditions into one, firmly grasp the hearts of consumers.
In the year 2000, H?agen-Dazs is once again presenting its "Winter Fiesta Selection", which includes three winter dishes, H?agen-Dazs Ice Cream Fondue, and the "Millennium Cake", an ice cream cake dedicated to the new millennium." The "Winter Carnival Selection" series is a combination of Haagen-Dazs ice cream and a variety of unique desserts. Once again, H?agen-Dazs is the gift of choice at a time when Chinese hearts yearn for warmth and millennial excitement.
With a deep understanding of the Chinese way of tasting tea, H?agen-Dazs has specially incorporated the "matcha" tea from Kyoto and Nagoya, Japan, which is also from the Orient, into the sweetness of the ice cream, and launched the "Matcha" ice cream in April 2001, which created a "green storm." The "Green Storm" includes Green Envy and Green TeaTemaki. The "Tea Story" is a refreshing matcha ice cream with milk, condensed milk and honey red beans, giving you a refreshing sweetness amidst the rich aroma of matcha. The "Matcha Hand Roll" comes with a matcha milkshake of the same flavor, and it's all about the matcha flavor.
"The flavor of tea, the aroma of tea," said H?agen-Dazs, which has made a name for itself in China by incorporating traditional oriental culture into its ice creams.
When the Mid-Autumn Festival approached in 2001, H?agen-Dazs launched the unique "Mooncake Ice Cream", which was a perfect combination of the ancient traditional culture of the East and the classic romance of the West.
The Mooncake Ice Cream Gift Set contains four different ice cream flavors, two H?agen-Dazs fruit ice creams with strawberries and mangoes, and chocolate and macadamia nut flavors with mango sorbet as the filling and smooth chocolate as the crunchy outer layer, which is smooth and creamy.
When we raise our glasses to enjoy the moon, how can we imagine that an ice cream brand from a foreign country will bring us sweet memories of the past? This is exactly where H?agen-Dazs has made a brilliant move.
Haagen-Dazs store - the present time of petty feelings
Haagen-Dazs flagship store is always located in the city's busiest areas, the flow of people, the advertising effect is also obvious, but Haagen-Dazs accidentally chose not the most prosperous Taojin Road in Guangzhou, I think it is due to the name of the road "Taojin Road" highlights the meaning of an absolute petty feelings, is very consistent with the quality and price of ice cream, and the "quality" and "price" of ice cream. Both the quality and price of H?agen-Dazs are too high. Located on the first floor of the top shopping mall "Friendship Store", the store further emphasizes the noble status of H?agen-Dazs as a "gold rush store".
Guangzhou Taojin Road "gold store" full of "conceptual" design, noble, leisurely, comfortable, very petty atmosphere has attracted many young people to come.
In contrast, Shanghai's "H?agen-Dazs fans" are much more fortunate to have seven Shanghai "H?agen-Dazs flagship stores": Hongqiao, Meilongzhen, Huaihai, Gateway, Pudong Airport, Nandong, Gubei ...... These most prosperous locations have not been able to escape from H?agen-Dazs' "discerning eye".
July 200, "Nanjing East Road store" settled in the bustling China First Street, which is H?agen-Dazs in Shanghai's sixth "baby". At the time of the opening, H?agen-Dazs invited Chinese celebrity Hu Bing to participate in the opening ceremony, and Hu Bing was invited to become the first member of the H?agen-Dazs Star Club. The design of the East Nanjing Road store is centered on the interpretation of a boat, with each component of the boat given a new meaning and designed as part of the store. Transparent high tables symbolize the bright lights of the water, a soft-toned ceiling symbolizes the sails flying in the breeze, and the surrounding scenery is dreamy.......
In November 1999, the second H?agen-Dazs store in Beijing was opened in the Beijing International Trade Center (BITC).
The design of the "China World Trade Center Store" once again surprised people by imitating an underwater water world. As modern people are in the hustle and bustle of the city every day, a quiet, relaxing place to relax has become a necessity for modern people to loosen their nerves, and H?agen-Dazs has seized on this mentality of the people. Push open the round glass door, the left side of the towering mossy copper columns, the right side of the front of the frosted glass panels, waves of scales, silver gray seagrass fence, the dining area and the front of the separation.
Such an elegant dessert house, silver tables and chairs, quiet corners, warm music, soft lighting, and the sweet ice cream you share with her (him) ......
This moment, truly "everything is worth recalling"... ...
"Who's eating H?agen-Dazs?"
Is Haagen-Dazs just ice cream?
☆Hagen-Dazs is at least the chief representative of "high quality of life".
Hagen-Dazs targets customers who spend more than 500 yuan at a time in a H?agen-Dazs store, and they automatically become H?agen-Dazs members, who receive catalogs from H?agen-Dazs in the mail on a regular basis, and participate in H?agen-Dazs fashion parties from time to time, as well as coupons for discounts on specific products in different seasons. These "loyal consumers" publicize the "wonderful H?agen-Dazs discovery" in their own small circles, and a new group of white-collar workers and fashionable young people visit the H?agen-Dazs dessert house again.
☆Hagen-Dazs is also a token of romantic love for "men and women of modest means".
Hagen-Dazs always uses romantic promotions on Valentine's Day, such as special "couple's ice cream" and free photos for couples. But you'll have to pay a lot of RMB for these freebies."