E-commerce seems to be very close to us, and we all shop and spend money online. But we don't know what it is. Many people think that e-commerce is to open online stores. In fact, e-commerce covers a wide range of things. What e-commerce mainly does

e-commerce, which is simple to say, but people in the industry know that this is a big field. You can't make it clear in one or two sentences.

First of all, the development of e-commerce needs a network platform (that is, a website), some directly rely on a third-party e-commerce platform like Taobao, and some build their own business platform, which requires specialized web page artists, editors, network maintainers and website developers.

Simply put, it is to conduct business activities through the Internet. People no longer need to face-to-face and pay for goods on delivery, but complete transactions through online shopping malls, logistics distribution, online bank fund settlement and other processes.

It has huge and obvious advantages over the traditional business model, such as expanding consumer groups, reducing costs, being more efficient, and providing services 24 hours a day.

2 e-commerce now only needs three modes: B2B, B2C and C2C:

B2B: Business to Business, which is an online transaction between enterprises, such as Alibaba.

B2C: Business to Customs is a transaction between enterprises and consumers, such as JD.COM, Dangdang and Tmall.

C2C: that is, Customs to Customs, is a transaction between consumers, such as Taobao. What do you need to do if you want to be an e-commerce?

E-commerce is actually a very broad concept. It is like a net, and the program is just a little bit of thread in this net.

before we talk about e-commerce, let's first understand what commerce is. The core of business is enterprise, peer enterprises constitute industry, and related industries constitute industry. This is also a business process, which can be described by value chain, supply chain and industrial chain.

the value chain means that enterprises create value for customers, which can be simply described as: product design-raw material procurement-factory production-warehouse storage-logistics transportation-marketing promotion-intermediate sales-consumer purchase. In the middle of the sales process, many roles are derived, such as dealers, distributors, distributors, retailers, etc. Such a simple chain has expanded into a complex "small network".

supply chain is to combine related roles into a reasonable network structure in the process of product production and circulation according to a reasonable process. For example: raw material suppliers, manufacturers, distributors, retailers and final consumers. Supply chain is like a team network, from one enterprise to multiple enterprises, and multiple enterprises are combined into a larger collaborative network.

what is the industrial chain? The industrial chain is more macroscopic, belonging to the cluster structure, but the industrial dimension is basically beyond the scope of most small and medium-sized enterprises.

understanding the physical business process makes it easier to understand the business model and product positioning of e-commerce products. The common types of e-commerce are B2C, B2B, B2B2C, C2C, O2O, Fengkou New Retail, C2M, C2B. If cross-border trade has the particularity of customs clearance, cross-border e-commerce is actually a major classification. To put it more simply, today's e-commerce models are generally divided into: business-to-business, business-to-user, business-to-user, user-to-business, etc., and different e-commerce models are selected according to the positioning and users of enterprises.

if you are an e-commerce, do you think it is better to be a Taobao or a Taobao? First of all, you must understand your position and what kind of position you want to put your business in. If you just want to be a B2C, and want to hand over the goods directly to users, the most sensible way is to open a Taobao shop, a fast and safe e-commerce idea.

if you position your enterprise in an industry, it will be a huge goal. You must develop your own independent shopping mall platform, and you can also cooperate with mainstream platforms such as Vipshop. These platforms also have open SDK, which will be of great help to your own shopping mall.

what should an independent e-commerce platform do? It is definitely not a simple order and purchase, but an integrated system composed of commodity center, dispatching center, payment center, WMS and many other plates. Once it is decided to build such a system, the enterprise will be located in a more macro position, not limited to the dimension of a single enterprise. Building a platform and optimizing industry efficiency will always be a bigger cake.

to start an e-commerce business from scratch, we must first understand the cooperation process of business society and understand the operation and cooperation of value chain, supply chain and industrial chain. Then according to their own goals and positioning, find a suitable e-commerce location and start operations. If the next leader asks you if you want to try to be an e-commerce, you can directly ask: What kind of e-commerce do you want to be? Where is the positioning? Daily work of e-commerce operation

1. Statistics and analysis of daily operation data of stores, finding problems and solving them.

second, store details optimization, activity poster optimization,

third, follow-up analysis of competing products in competing stores.

IV. Promotion of through train, drilling exhibition, scouring customers, etc.

V. Follow-up of chatting skills of customer service, training of customer service, and provision of business ability

VI. Event registration planning, predicting the effect of the event, summarizing,

VII. Follow-up of evaluation and store dynamic indicators.

e-commerce operation: how to do a good job in the planning of Taobao store marketing

1. Daily communication with the platform

Communicate with the platform, register and follow up the platform activities in time, pay more attention to the marketing center in the background, see if there are suitable activities in the store, and register more.

2. Daily communication with the brand

Be in line with the brand, and confirm the product, activity page design and copywriting, gifts, coupons and other resource information of the current store activities.

3. Preparation for promotion activities

After the activities and promotion plans are determined, make relevant preparations, including traffic resources, operation activities, personnel arrangement, product information communication and team personnel training.

4. Analysis of competitors

Check competitors' stores every day to learn about their new S activities and new products on the shelves, pay attention to the top five hot-selling products in business, know the details of the traffic sources of competing products, the ranking of the drainage keywords and transaction keywords of competing products, and present some better home page activities and detailed page designs, which can also be used for reference.

5. Traffic analysis

Analyze the traffic of the store yesterday to understand the passenger flow, and refer to the traffic situation of competitors in the same industry to see the shortcomings of the store.

6. Sales volume analysis

Analyze the activities of the store yesterday to find out whether the feedback data of the activities have achieved the desired results.

7. Promotion analysis

Analyze the marketing tools of the store (including through train, drilling exhibition, taobao guest, etc.), understand the input-output ratio of store activities, and track the effect analysis of paid promotion in the store.