1. Leveraging funds in peak season, selling goods
2. Training customers
3. Promoting new products
4. Connecting feelings
Ten elements of a successful order fair-fixing the date and setting the theme
1. Setting the date: peak season and special day
2. Setting the theme: taking gratitude as the theme;
take special days as the theme.
ten elements of a successful order fair-setting goals
setting customer invitation goals is one of the most critical factors in meeting sales
① How to set customer invitation goals? Which customers are invited?
(The key point is the quality of incoming customers)
In order to achieve the goal of inviting customers, how to formulate PK and incentive policies for team inviting customers?
PK commission mechanism for business teams
1. The team must bring their families when it reaches the goal of X million yuan for team prize or invites the team to have a big meal.
2. The team * * * is divided into five groups:
1. The achievement rate of the total number of customers invited by the team PK:
1 group, 2 group, 3 group, 4 group, 5 group, 4 groups of PK511 yuan * * * for each group+1,111 yuan for the company = 3,111 yuan for the team reward.
(Warm reminder that the first place in the team can be allocated in proportion)
What's the goal? Target of the transaction amount of the fair
Formulate corresponding reward and punishment mechanism
Ten elements of a successful fair-formulate promotion policies
Product promotion policies
Store water half a month before the meeting. It is suggested that the promotion policies should be consistent with the usual ones, giving gifts mainly and not reducing prices, so as to make customers feel that other policies are given more, and let customers find the feeling of taking advantage.
Ten elements of a successful order fair-formulating a promotion policy
Design of a lottery policy:
Case:
Policy 1: On-site cash lottery
First prize: 11 refrigerators
Second prize: 31 mountain bikes
Third prize: 51 roasting pots
Fourth prize: storage. A car is worth 79,911 yuan
1) You can enjoy the grand prize draw if you pay more than 11,111 yuan in cash
2) The winner of the grand prize is required to pay 21% of personal income tax
3) For every 11,111 yuan, you will be given 1 grand prizes and 2 for 21,111 yuan. And so on
Ten elements of successful order fair-design invitation letter
Four elements of invitation letter design:
1, highlighting the theme
2, highlighting the gifts and prizes
3, simplifying the text
4, being simple and generous, with good printing quality;
Ten elements of a successful order fair-training salesmen
training salesmen
promoting sales policies
inviting customers' targets, and promoting sales targets
inviting speech training
showing morale training, practicing
taking an oath, signing a letter of responsibility
Ten elements of a successful order fair-building a group to announce performance
building a WeChat group. Reward with red envelopes
Ten elements of a successful order fair-venue layout
Product display and placement, Highlight key items
customer seat classification and table and chair placement
acoustic effect, projector test, power supply inspection, lighting and other layout
cultural highlight, conference theme highlight
catering layout
financial collection layout, training
parking layout
customer reception, welcoming layout
salesman in place layout
Ten elements of successful order meeting.
team presentation will shock customers!
the lottery link, from small prize to big prize, makes use of the lottery link to create an atmosphere to close the big order again;
the boss suddenly came up with a big policy to clinch a big customer;
praise key customers, strategic partners, and (with policies) close key customers again;
Give cash-filled red envelopes RMB 1-31,111 for the target medium-sized customers, and lock the closing order again;
the host constantly publicizes the transaction amount of big customers;
the salesman moves to let the customer add the order according to the rhythm of the host;
Ten elements of a successful order fair-formulation process
Formulation process, with the responsibility of each job from point to person.
ten elements of a successful ordering meeting-after the meeting
? After
the meeting, will you continue to follow the order? NO!
summary after the meeting
① summary what did we do right in this meeting?
(2) Summarize that the goal of this meeting has been achieved;
③PK, cash incentive policy;
④ what can we do better to sum up this meeting?
⑤ what did we learn and gain from this meeting?
⑥ Save the summarized data for next use;