The story of a 21-year-old female CEO who started a successful business

Profile

Chairperson of the Hong Kong Fung Bo International Group

CEO of Shanghai Fung Bo Catering Co Ltd

CEO of China Xikedo Chain of Catering Companies

Master of Business Administration (MBA), The National University of America

Vice President of Wise Women of Asia

Recognized by the Singapore Chinese Chamber of Commerce & Industry as the most promising woman in Asia Pacific in July 2005 MBA

Vice President of Asian Women of Wisdom

Recognized as Asia Pacific's Most Promising Woman Entrepreneur by the Singapore Chinese Chamber of Commerce & Industry (SCCCI) in July 2005

Recognized as China's Youngest Woman Entrepreneur by China's Overseas Barefoot Magazine in November 2006

Recognized as China's Most Promising and Outstanding Woman Entrepreneur by the China Business Times in the Great Hall of the People in January 23rd 2007 China's most promising and outstanding entrepreneur award

Business projects include: real estate, hospitality, health and organic food industry

At the age when she was a young girl, she already had a great ambition to benefit the society, and gradually developed the idea of starting her own business.

She is still a college student, the assets have been more than 100 million.

At the age of 21, she became the chairman of a conglomerate spanning Southeast Asia.

She looks ever so sweet and innocent, but she has been in the business world for several years.

She took the lead in launching the new concept of organic catering in China and advocated a new way of organic life.

She has been hailed by the media as the youngest beauty entrepreneur after 80 years

Before interviewing the youngest female president, although I had heard of her legendary success story, I was still curious to read her resume online, and it turned out that she has won a number of titles and awards for her young age: she was recognized by the Singapore Chamber of Commerce and Industry as the Asia-Pacific's Most Promising Female Entrepreneur, and by the Overseas Chinese Reddish Magazine as the youngest female entrepreneur in China, and she has also won a number of awards and honors.

After meeting Dong Siyang in person, I was stunned that such a beautiful young woman, who is sunny and simple, is the chairwoman of a Southeast Asian conglomerate and the CEO of the country's first organic catering chain?

The next interview, her independent spirit of perseverance, she from time to time shocking views, her sunshine mentality, her courage, her ambition, far beyond the age of the sense of social responsibility, let me y appreciate the beauty of the girl's difference, but also let me firmly a thought, her success does not come from luck or other factors such as background, but from the body of her young! It is from the great energy and determination in her young body.

Successful Aria

1. rewrite the life of the 16-year-old

Dong Siyang heroic words 1: I agree with the famous before it's too late, start a business before it's too late, if you were originally entrepreneurial material, why do you still have to wait for 20 years to the age of 40 and then to start a business, unless you are not entrepreneurial material. If you are entrepreneurial material, then if you are entrepreneurial material, then of course we have to take advantage of the early, because early entrepreneurship even if the failure, that the chances of turning back is also very good.

Dong Siyang, who was born in 1985 on the mainland, has had a unique experience growing up, studying in Taiwan with his parents when he was only seven years old, and studying in Singapore at the age of fifteen. With no relatives and no parents around, she learned to stand on her own two feet early on, and lived a life where she would attend classes in the morning and work in the afternoon to earn pocket money.

From her first job as a temporary florist to her later jobs as a salesperson, insurance agent, and office assistant, she took it all very seriously. When she was selling flowers for a florist, she would set sales targets for herself in order to improve her performance, would buy several big books on sales techniques with the little money she had in her pocket, and would sleep for only six hours a day. The flower market is completely open-air, and the afternoons in Singapore are as hot as the desert. While other university students quit their jobs because they can't stand the scorching sun, Dong Siyang insists on attending classes in the morning, selling flowers in the afternoon, and reading books in the evening. Perhaps the heavens were impressed by her efforts, and her performance soon took off. And she also learned to understand the psychology of customers, learned how to communicate with them, how to stimulate their potential needs.

At this point, Dong Siyang's body can be said to have begun to sprout success factors: independence, hard work, tenacity, learning ability. But the most basic factor had yet to sprout, and that was a clear goal. In her own words, at that time she? was still in the middle of a state of ignorance, that is, she was not yet clear about what she wanted to do, or how? She also like other young girls in flower season, there are many colorful dreams, such as want to be an actress, stewardess and so on.

By the time she was 16, a major turnaround occurred. Once, she rarely had enough leisure time to go to the bookstore, inadvertently got a very thick book "Asian Chinese entrepreneurship history", she picked up the book flipped through, see there are Li Ka-shing, Guo Hernian and other people she very much respected entrepreneurial story, her mind suddenly had the enthusiasm to buy the price of this book not title. After buying it, the book became her favorite treasure, entrepreneurs start from scratch bold, through the storms and bumps still do not shrink the will to let her moved, she will be happy with their success, read to the difficult and touching, she will also be in tears, but also at that time, she set her mind to the future to be a very successful entrepreneurs.

Later, a coincidental encounter let her more firmly this belief, is in a car accident coincidentally met Chen Anzhi's 'disciple, in his repeated patience and persuasion, with a month of hard work to do odd jobs to earn money to go to listen to three days of success class on the benefit of her greatly. At first, she was a bit regretful, but as soon as she stepped into the lecture room, she was attracted by the entrepreneurs who were already in their thirties and forties, but still shouting slogans with confidence. After that class, she was even more determined to become a very good entrepreneur, and then help more people in the world.

2. Digging into the first bucket of gold at the age of 18

Dong Siyang heroic words 2: I love the feeling of self-challenge, love entrepreneurship brings a sense of mission, I believe that Napoleon? Hill said? As long as you can think of, and believe in, will eventually become a reality?

At the age of 17, Dong Siyang took the first step in her entrepreneurial life: setting up a stall. She communicated with the vice president of Nanyang University, where she was at the time, with a cheaper price to rent a small place to sell the girl's trinkets, do this to have had a successful sales experience for her is not a difficult task, she into the goods are also very popular with the girls, the first month began to have a lot of girls in particular, after a period of time, she found that sales were not very good, after analyzing the difference between the price of the store outside the school, she believes that the price is not particularly large, and because the shop is not particularly large. is not particularly large, and because the store is small variety is not as much as others, resulting in competition without advantage.

Dong Siyang's life dictionary seems to have never? The word "give up" is not a word that is used in the dictionary. This word, she tried to find new channels of purchase, after many inquiries, she learned that the motherland Yiwu small commodities sold particularly well, she then brought a big bag to Yiwu Taobao, to Singapore, because the difference is considerable, finally earned money.

Not satisfied with the status quo, Dong Siyang, while taking care of the small store at hand, while actively focusing on and looking for greater opportunities. In Dong Siyang 18 years old, she met a Malaysian landscaper, through the landscaper she learned that in early December when the Lunar New Year is approaching, the Chinese in Singapore in order to get a good luck, almost every family will buy one or two orange trees in the home. But Singapore is located near the equator belongs to the tropical rainforest climate countries, orange trees are very few. Every new year, many orange tree dealers will import a large number of orange trees from neighboring countries to meet the demand of the local market.

A keen sense of the market so that she immediately realized that this is a very rare business opportunity, and then she persuaded the gardening business shipped to her, just started to do when she did not have the advantage, because Singapore's gardening industry is more developed, Singaporeans are accustomed to go to the big city of flowers to buy, which, on the contrary, allowed her to open up a new way of enrichment, is to sell on the Internet. She has the novelty of hanging auspicious ornaments on each orange tree, so that people have a feeling like a Christmas tree.