1. Distinguish the customer acquisition channel from the effect channel, allocate the budget and set the delivery cost.

2. Set up the assessment mechanism, settle the expenses by gradient, and settle the expenses according to the ROI ratio

3. Skilled in data analysis, do a good job in natural flow mixing, and reduce the conversion cost.

4. Continuously optimize services and products to extend the life cycle of users.

(key points) 5. Do a good job in intelligent marketing (big data acquisition)

Innovating, promoting activities, acquiring customers and retaining should be based on data analysis.