Composition materials about the success of thinking transformation 1;
In Germany, a paper-making worker accidentally made a mistake in the formula when producing paper, and produced a batch of unwritten waste paper. As a result, he was fired by his boss.
Just when he was frustrated and sad, one of his friends advised him that everything has two sides. You might as well look at it from another angle, maybe you can find something useful from your mistakes. ? So, he found that the water absorption performance of this batch of paper is quite good, and it can absorb the water on household appliances. Then, he cut the paper into small pieces and named it? Absorbent paper? Take it to the market and sell it. It's very popular. Later, he applied for a patent and made a fortune specializing in the production of absorbent paper.
Composition materials about the success of thinking transformation Part II: Change your hand
Morgan is the richest man in America. When he entered America with his wife when he was young, he was still a poor man. In order to make a living, he opened a small grocery store to sell eggs. When Morgan sells eggs, he finds that customers often complain that his eggs are small. After a period of observation and summary, he asked his wife to sell eggs. As a result, customers not only didn't think the eggs were small, but also greatly changed their attitude and impression of Morgan. The reason is that Morgan's hands are thick and big, which makes the eggs look small. The same egg, placed in a woman's slender hand and a man's stout hand, is not the same egg in the buyer's field of vision. Can sell eggs in the hands of slim women? Rough? With what? How are you? Once upside down, customers will be full and financial resources will be rolling in.
Composition materials on the success of thinking transformation Part III: occupy the highest position and advance.
A new coffee shop in Hamamatsumachi, Tokyo, Japan, put out a banner advertisement in the local media on the opening day: 5000 yen per cup of coffee, which surprised all the listeners. After the surprise, they went to the door to see what had happened, and the customers were like clouds. In fact, there is a saying in a cup of high-priced coffee with a price of 5,000 yen: the cups filled with coffee are world-class products, and each cup costs more than 4,000 yen. After drinking, the cup belongs to the customer. Shopkeepers can not only profit from drinks, but also get commissions from cup marketers, which is unique.
Composition materials on the success of thinking transformation Part IV: Using heat to enter
An American salesman named Pat, after a long period of sales promotion, finally reached a letter of intent with the buyer for a set of air conditioning systems in high-rise office buildings, and the final clearance required the approval of the buyer's board of directors. As soon as Pat appeared, several directors raised a series of cutting-edge questions. Pat used his quick wits to say, it's very hot today. Please allow me to take off my coat. ? The directors seem to be inspired and take off their coats one after another. Some directors even complain: Why is there no air conditioning here? Very boring! ? At this time, Pat began to introduce his air conditioning system, and the business was closed immediately.
Composition materials on the success of thinking transformation Part V: Using silence to enter
Business in a restaurant in the Philippines has been very slow. The owner of this restaurant went to the surrounding restaurants and found that the modern decoration of these restaurants made the atmosphere particularly hot, and many diners came out. So the boss did the opposite and decided to highlight the uniqueness of this restaurant: white columns inside, green plants around the seats, dishes transported by ancient Indian chariots, and wine in Shakespeare's barrels? As soon as this move came out, the catering business immediately defeated all its competitors and quickly became popular.
Composition materials about the success of thinking transformation Part VI: the sales promotion of a gold coin
In a remote alley of a French city, people were packed. I saw a man in his fifties, took out a bottle of super glue and then took out a gold coin. He put a thin layer of glue on the back of the gold coin and stuck it on the wall. Soon, one after another came to try their luck to see who could take off the gold coins worth 5000 francs on the wall.
People came and went in the alley, and finally no one could get the gold coin, which was firmly attached to the wall.
It turns out that the man is a boss. Because of the remote location of his shop and the sluggish business, he came up with a wonderful advertising method: stick a gold coin worth 5000 francs on the wall with the glue he sells, and whoever takes it off will get it.
On that day, no one touched gold coins, but everyone knew a kind of super glue. Since then, the supply of glue in that shop has been in short supply.
Composition materials about the success of thinking transformation 7:
A work ladder was placed in the corner of a company workshop. In order to prevent the ladder from falling and hurting people, the staff specially wrote a banner beside it? Pay attention to safety? . Nobody takes this matter to heart. Several years have passed, and there has not been an incident in which a ladder fell and injured people. Once, a customer came to discuss cooperation. He noticed the banner and stopped for a long time. Finally, he suggested changing it to? Please put the ladder horizontally when not in use. .
Composition material about the success of thinking transformation 8: the value of old newspapers
Old newspapers, if sold to waste collectors, cost about thirty or forty cents a catty.
However, there is an old newspaper library on Wujiang Road in Shanghai, which specializes in People's Daily, Guangming Daily, People's Liberation Army Daily and Wen Wei Po. In the 1960s, ordinary newspapers sold 2 18 yuan, and even in the 1980s, they sold 128 yuan. Ordinary old newspapers that are considered to have no collection value are still selling well.
It turns out that the propaganda played by merchants is like this: sell an old birthday newspaper to yourself or your relatives! Old newspapers that turn yellow in nostalgic packaging have some historical charm. Customers are mainly Shanghai residents in their twenties and thirties. They either buy newspapers on the day they were born to see what happened in the world on the day they were born, or sell them to their elders to remind them of their youth.
The boss's name is Liu Debao, and he is always interested in collecting old newspapers. He positioned the selling point of the old newspaper as a birthday present, which was ingenious, elegant and charming; It can not only satisfy young people's curiosity about the age of birth, but also arouse middle-aged and elderly people's memories of the past years. An old newspaper with 34 cents a catty can be sold to 200 yuan for a high price, which has increased by more than 1000 times, which is extremely high in added value!
Composition materials on the success of thinking transformation 9:
A farmer keeps many sheep, but he is worried about how many. Because his neighbor is Orion, there are many agile hounds in the yard. These hounds often jump over the fence to attack the lambs on the farm.
The farmer can't think of a better way, so he can't bear to look for a judge in the town to judge. After hearing the farmer's complaint, the reasonable judge said? I can punish the hunter, or I can issue a decree to lock up all the hounds, so that you lose a friend and gain an enemy neighbor? Do you want to be neighbors with friends or enemies?
The farmer said without hesitation, of course I want to be neighbors with my friends. ?
? Ok, I'll give you an idea. Do as I say. This will not only ensure that your sheep will not be hurt again, but also win you a friendly neighbor. ? The judge said this and that. The farmer called it repeatedly.
As soon as he got home, the farmer, as the judge said, chose three loveliest lambs and gave them to the three youngest sons of Orion. Seeing the white and docile lamb, the children get a treasure, and go to the yard to play with the lamb every day after school. Fearing that the hounds would hurt their lambs, the hunters made a big iron cage and locked the hounds firmly.
Since then, farmers have never been harassed by Orion hounds.
In order to thank the farmer for his kindness, the Orion began to send him all kinds of game, and the farmer also gave him mutton and cheese from time to time. Gradually, they became good friends.
Composition materials about successful thinking transformation 10;
At that time, Christopher Levi was famous in the international film industry for starring in the American blockbuster Superman. However, a sudden disaster made him a paraplegic and could only be fixed in a wheelchair forever. To distract him, his family pushed him out in a wheelchair. Once, the car was walking on the winding Panshan Highway in the Rocky Mountains. Christopher. Li Wei quietly looked out of the window and found that whenever the car was about to drive to a dead end, a traffic sign would appear on the roadside: "Turn ahead!" "or" attention! The warning words of "sharp turn" are impressive. After turning every corner, there is always a bright future ahead. The mountain road twists and turns. The words "turn ahead" hit his eyes again and again and gradually awakened his heart: it turned out that this was not the end of the road, but a turn. From then on, he took a wheelchair instead of walking and became a director. He also gritted his teeth and began to write hard. As soon as his first book, Still Me, was published, it entered the bestseller list. At the same time, he founded an educational resource center for paralyzed patients and was elected as the chairman of the General Paralysis Association. He also ran around, held lectures, raised funds for the welfare of the disabled, and became a famous social activist.