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What should be paid attention to in catering vi design

1. Unified design

I believe that many people have many varieties in the catering industry, not a single product, no matter the variety, specifications and sizes, even if the products of the same series have different designs, they should be marked with the same product, so that they can know that they are products of the same company. If the colors and icons can be unified, it can also give people a sense of trust.

2. Pay attention to the efficacy design

The catering industry is different from other industries, so there are many problems that need attention in the design process. For example, the moisture-proof measures for meals, as well as measures such as leakage prevention, crushing prevention and extrusion, should be in place, otherwise the quality of meals will be affected. More importantly, it should also be designed to be convenient for users to carry. Some users need to pack and take away. If it is inconvenient to carry, it will be marketed to the user experience.

3. Unified elements

This is very important. No matter the pictures, characters or background of the package, unified elements are needed. There cannot be two different characters or icons in the same package, which will confuse users and distract customers. The details of vi design must be controlled in place, so as to ensure that there are no loopholes in product design.

4. Reflect the image of products

Different enterprises and restaurants have their own characteristics, so it is required to highlight their own corporate characteristics in design. Only products with their own characteristics can make users know, and when they see such icons, they can know that they are your products, so that they can be quickly distinguished from other brand products.