The letter net November 15, four days and three nights across the city tour, one person only less than nine hundred yuan. But after joining the group found that the tour like "business trip", early in the morning every day pulled to report to the shopping store, stay not enough time to let go. Xinwang learned that this type of tour group in the industry is known as the "pit group", the organization "pit group" of the travel agency itself does not charge tourists tour fees as a point of profit, but to lead tourists to the shopping store to earn "head fee "and shopping share. "Travel agencies to launch the line, the third-party marketing company to promote soliciting customers, the line of shopping stores to tourists to promote goods, have formed a profit closed loop." Mr. Jiang, a former tour guide who has been in the business for many years, told Xinhua that by organizing "pit tours", travel agencies can get 30 percent or more of sales from shopping stores, and tour guides can also get a 5-6 percent commission. Mr. Jiang said, "pit group" may seem cheap, but a trip down, tourists often find themselves "impulse spending" a lot, and this result is actually in the tourists to enroll in the group has been doomed.
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Former tour guide reveals travel agency's low-priced tours catnip: rely on "headcount fee" can return to the capital
People's Information
2021-11-16 10:. 40 People's Science and Technology official account
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The letter network on November 15, four days and three nights of cross-city tours, one person only less than nine hundred yuan. But after participating in the group found that the tour like "business trip", early in the morning every day pulled to report to the shopping store, stay not enough time to let go. Xinwang learned that this type of tour group in the industry is known as the "pit group", the organization "pit group" of the travel agency itself does not charge tourists tour fees as a point of profit, but to lead tourists to the shopping store to earn "head fee "and shopping share. "Travel agencies to launch the line, the third-party marketing company to promote soliciting customers, the line of shopping stores to tourists to promote goods, have formed a profit closed loop." Mr. Jiang, a former tour guide who has been in the business for many years, told Xinhua that by organizing "pit tours", travel agencies can get 30 percent or more of sales from shopping stores, and tour guides can also get a 5-6 percent commission. Mr. Jiang said, "pit group" may seem cheap, but a trip down, tourists often find themselves "impulse spending" a lot, and this result is actually in the tourists to enroll in the group has been doomed.
(Source: Party)
Clearly requested not to enter the store results less than seven o'clock in the morning was pulled to the shopping store
In June this year, Ms. Zhou plans to take two elderly people and two children to Qingdao travel. While checking online for tips, she saw an advertisement from Qingdao Kaiyue International Travel Agency: four days and three nights to play around the cities of Qingdao and Weihai for only 880 yuan per person. "Travel agencies are usually more familiar with the local attractions, not only can they plan the best route itinerary, but also arrange hotel accommodations, and round trips between the attractions and hotels will be picked up and dropped off, which is a lot more convenient than self-driving tours." Thinking about this, Ms. Zhou was a bit tempted. However, Ms. Zhou also had doubts about this low-priced tours, so before signing up specifically with customer service to put forward the morning is not too early collection, no shopping stores, hotels to live a little better and other requirements, "I told customer service, if you can not meet these requirements I can choose to one-on-one, the price is a little bit higher than that can also be."
After customer service answered her request, Ms. Zhou paid a deposit of 300 yuan and made up the rest of the tour fee when she arrived in Qingdao. But when the tour officially began, Ms. Zhou all the requirements of the travel agency is a one did not do: "6:50 a.m. on the request of the collection to go to the shopping store, not enough to stay two hours will not be allowed to come out. Shopping store to promote the price of things is very attractive, but the quality really can not say. Originally I wanted to buy a piece of jade, but I did not expect the jewelry on the stone fell off at that time."
Two days in a row, six or seven o'clock in the morning to the shopping store "check in" to Ms. Zhou family exhausted, the trip ended up with a bad experience. Not coincidentally, the public Ms. Liu also has a similar experience: "My family and I reported a Hong Kong and Macao double group, the group fee is only a few hundred dollars, but the trip has a large number of shopping stores, almost every time we go into the store, the shopping store employees will pull down the roller shutter door, blocking the cell phone signal, to stay long enough for a few hours to come out, and in the end, we each bought a few thousand of things, and even someone bought tens of thousands! of bracelets, the results back to an appraisal is not worth the money."
Low-priced group is the "pit group" travel agencies rely on the shopping store "capitation fee" to return to the capital
Low-priced tours to attract tourists by spelling the price of recent years have been repeatedly criticized, the root cause of which is that the tour group has become a shopping group, tour guides, the way to persuade tourists to buy a few thousand dollars. All the way to persuade tourists to buy buy buy, big mattresses, small jewelry, without exception was blown up to the sky, so that tourists "were voluntarily" out of pocket.
Mr. Jiang is a tour guide with thirteen years of experience, and a former tour guide for Ms. Zhou's tour group, Qingdao Hyatt International Travel. Speaking of the reason for his departure, Mr. Jiang bluntly: "It is because the travel agency's 'pit group' is too pitiful."
Mr. Jiang told Xinwang, Ms. Zhou to participate in this low-priced travel figure in the industry are known as "pit group", low price is the killer mace of the travel agency, and even some travel agencies do not charge a tour fee or back money to open the "pit group". "From the tourists search online to the 'pit group' information began to pit people to spend money on the set began."
Mr. Jiang said that most of this "pit group" will use the means of network promotion to recruit tourists, when tourists search for tourist destinations online, there will be a large number of recommended to enroll in a tour of the information, there are guides on the micro-signal and other contact information, which is the travel agency to spend money on advertising.
And throughout the trip, the travel agency will give the "pit group" arrangements for a number of shopping stores, as long as the tourists to the store, the travel agency will be able to get the "capitation fee". If the tourists have a shopping consumption, travel agencies can also take a share, "This is the real point of profit, the general travel agency can get 30% of the share, the guide can get 5% -6%." In this way, whether it is a diversion to bring customers to the network promotion platform, or travel agencies, shopping stores can make a profit, the pit is only the tourists.
Mrs. Zhou came to visit in June this year, which happened to be Qingdao's peak tourist season, and the per capita cost of the tour should be around 1,000 yuan. In Ms. Zhou's itinerary, the travel agency arranged two shopping stores, latex and jade, "in fact, two stores to give the capitation fee can fill the cost. After eleven this group added another shopping store, the travel agency can also net a third shopping store capitation fee, as well as tourists shopping draw." Mr. Zhou analyzed.
In addition to shopping consumption, the "pit group" of self-financed projects is also a travel agency's "cash cow". Ms. Zhou's family's itinerary, for example, there are five self-financed projects, set price of 650 yuan per person. "Said voluntary, but if the guests pay less, the guide will inevitably throw face. Come out to play everyone is trying to be happy, especially with children, no one will look for pain, so basically everyone just buy."
Mr. Jiang provided a copy of Qingdao Hyatt International Travel Agency's internal share of the accounting table to Xinwang, a 13-person low-priced group, the entire shopping consumption of 39,555 yuan, the travel agency share of up to 22,389.35 yuan. Self-financed amount of 6487 yuan, the guide can share 1581 yuan, the travel agency can get 3686 yuan profit.
Tourists "bite the bullet and do not spend money" is not good travel agencies and stores have a set of ways to deal with
In recent years, similar low-priced "pit group" of the real face of the media has been exposed one after another, but in real life there are still some people know that the "Pit group" also want to jump in - "Bite the bullet and do not pay, anyway, the guide can not force me." This is some of the tourists to participate in the "pit group" psychological portrait. These more price-sensitive consumers usually do not take the quality of the trip as the preferred standard, that as long as they can resist the travel agency arrangements for shopping or other self-financed projects, you can achieve the original intention of low-priced travel. But as the industry, Mr. Jiang said these psychological tourists have long been travel agencies to feel through the so-called Taoist high feet, the devil is high, no matter what kind of tourists, and ultimately can not escape the results of spending money to store.
"For example, selling jade store, the boss claimed to have invited lecturers from the south, invited tourists to listen to lectures. They don't force you to buy anything, but you have to listen to enough for two and a half hours. But if you buy something, you can come out early. When you come across such a situation, do you say you shell out money?" Mr. Jiang said, the vast majority of such stores have "child", a lecturer can not sell, another lecturer immediately became the boss, shouting the original price of eight thousand, now sell eight hundred, will make people feel that do not buy is to eat a big loss. This set of "combinations of punches" down, almost no tourists can carry, even after returning home to respond to want a refund, because of the distance, identification is difficult, travel agencies and tour guides and other issues such as shirking responsibilities, most people can only eat dumb losses.
In addition to this, in order to ensure profitability, open the "pit group" travel agency is also very picky customers. Mr. Jiang sent an internal quotation, the travel agency for the group pricing in accordance with the age of several grades, but the age group of 28-68 years old is not marked price, "This is in accordance with the shopping ability to divide, children and too old to consume the ability of the elderly, so to moderate charges, 28-68 years old belongs to the main consumer price is usually 'negative tour fee'."
At the same time, there is another detail in this quotation, that is clearly written "pregnant women, disabled people, jewelry practitioners, gum practitioners, fellow travelers and the media industry does not receive".
Qingdao has released the honesty tourism guide price 30% below the guide price will be red warning
In recent years, the relevant departments of the state for the tourism market has introduced a series of regulations, laws and documents, in 2015, "on the fight against the organization of the" unreasonable low-cost tours "opinions" issued, the formal definition of the Unreasonably low-priced tours are defined as: deviating from the law of value, below operating costs, soliciting tourists with unrealistic prices, inducing consumption with unrealistic publicity, and disrupting the market with unfair competition.
In order to further promote the work of civilized tourism in Qingdao, and resist unreasonable low-priced tours and other illegal acts in the tourism market, this year, the Qingdao Tourism Association, Qingdao Association of Travel Agents, Qingdao Association of Tourist Guides, Qingdao Senior Tourism Association, Qingdao Association of Tourism Practitioners, Qingdao jointly formulated and released Qingdao's key tourist routes product integrity tourism guide price. It is reported that the guide price is Qingdao's five major tourism industry associations in conjunction with the cultural and tourism departments, in the statistics of the tourist bus running prices, hotel room prices, food and beverage, tickets and other normal prices, according to the industry's actual formulation of the biggest highlight is that it can measure the possibility of a tour group whether it has an unreasonably low price.
When a travel agency publishes a product price that is 10% below the "guide price", it will enter the yellow alert, and the relevant associations and cultural and tourism authorities at the municipal and district (city) levels will conduct interviews with it. When the travel agency released the product price is lower than the "guide price" 30%, will enter the red warning, the city, district (city) two levels of culture and tourism authorities will be in accordance with the "Chinese People's *** and the State Tourism Law" and other laws and regulations of the relevant provisions of the law enforcement procedures in due course, and at the same time ordered the relevant products off the shelves.
Qingdao Association of Travel Agents said that the long-term existence of "unreasonable low-priced tours" products, directly suppressing the market share of the regular products of tourism enterprises, harming the interests of tourists, damaging the image of the city, increasing the probability of complaints and disputes, and deteriorating the business environment. From the phenomenon, "unreasonable low-priced tours" trigger disorderly competition, in turn, deepen the degree of disorderly competition. The person in charge also reminded, "unreasonable low price tour" product reporting telephone 12301, 12345, the public should correctly identify the qualifications of travel agencies and sign a contract. Xinwang reporter Wang Qi