KFC: Crisis management is under siege

Why is an internationally renowned restaurant chain brand enterprise so arrogant and arrogant? From the popularity of your own brand? Or the strength of your own brand?

facing? Are McDonald's and KFC suspected of illegal employment? The problem has been confirmed by the investigation of the relevant departments. There is no doubt about the illegal employment of KFC.

Looking back on some crisis management behaviors of KFC, we can easily see that KFC is acting on its own initiative and openly trampling on the laws of China? . Then, in the face of its own wrong behavior, how should KFC get out? Wage gate? Shadow? Here, it is necessary for us to know the background of some brands and events.

historical background of KFC

founder of KFC? Colonel Sanders. Born in 1891, the colonel's life is full of American success stories. When he was young, he worked in all walks of life, including railway firefighters, road maintenance workers, insurers, tire sales and gas station owners, and finally found a career destination in the catering industry. When he runs a gas station in KFC, in order to increase his income, he makes all kinds of snacks for passing tourists. As a result, the business developed slowly and steadily, and his reputation for cooking delicious food attracted tourists in the past. Therefore, the governor of KFC made him a colonel of KFC in 1935 in recognition of his contribution to KFC's state catering. The colonel's most famous specialty is his carefully developed fried chicken.

Colonel KFC went to restaurants in Indian, Ohio and KFC states to sell the recipe and method of fried chicken to interested restaurants. In just five years, the colonel has 411 chain stores in the United States and Canada.

KFC is the largest fried chicken chain restaurant in the world. At present, it has more than 9,611 stores. No matter in the Great Wall of China or the busy downtown of Paris, from the beautiful downtown of Sofia in Bulgaria to the sunny streets of Puerto Rico, Sanders' familiar KFC restaurant with its signature face holes can be seen everywhere.

　? Wage gate? Background? Ignore the high-voltage line of the lowest wage standard

According to relevant media surveys,

McDonald's in Taiyuan pays hourly workers, that is, part-time workers, 6 yuan money per hour and requires them to work at least 4 hours a week. 5 days, working hours are 4? 11 hours. KFC employees, whether part-time or full-time, are paid by the hour, and the hourly wage is 4.5 yuan. The difference between full-time and part-time employees is that enterprises insure full-time employees, while part-time employees have no insurance.

The salary of part-time employees in Zhengzhou McDonald's store is 3.9 yuan per hour, and the working hours are 4? 8 hours, and the salary of KFC part-time employees is 4.3 yuan per hour. The staff of the service hotline 12333 of Zhengzhou Labor and Social Security Bureau said that the minimum hourly wage in Zhengzhou is 7 yuan, so as long as the hourly wage is calculated, it cannot be lower than this standard. If the situation is true, you can report the complaint.

The Guangdong media's report on McDonald's and KFC's alleged illegal employment has attracted great attention from the provincial and municipal labor and social security departments. Zhang Fengqi, deputy director of the Guangdong Provincial Labor and Social Security Department, gave instructions and asked the relevant provincial labor departments to investigate the illegal behavior of the exposed enterprises to the end. A survey conducted by Guangdong Provincial Federation of Trade Unions and Guangdong Social Labor and Social Security Department confirmed that McDonald's, KFC and Pizza Hut have illegal employment practices.

crisis management is besieged on all sides

1. misinterpreting the law is unacceptable by jurisprudence.

Ignoring that with the deepening of China's market economy, employees' legal awareness has been continuously enhanced and the social supervision mechanism has been continuously improved, China's labor law has been misinterpreted unilaterally, and even the employment contract has been publicly commented: this employment contract is not under the jurisdiction of the labor law.

As we all know, only the Supreme Court of the People's Republic of China has the power to interpret the laws of China. How can you, an enterprise, interpret the laws and regulations of China?

The All-China Federation of Trade Unions holds that there is no legal basis for enterprises such as McDonald's and KFC to say that students are not bound by the Labor Law. China's "Labor Law" clearly stipulates that as long as workers work in enterprises and get wages in China, it is a factual labor relationship, so the local minimum wage standard must be implemented according to regulations. The ACFTU said that enterprises that violate the law will be instructed to correct according to law.

2. it's unforgivable to make a mistake.

If there are mistakes, we should correct them. I believe that we can get the understanding of government departments, parties and consumers. This is the principle that the Chinese nation values virtue and carries things. The generous tradition of the Chinese nation is also easy to accept people or organizations who can correct their mistakes. However, in the face of its own wrong behavior, KFC did not take the initiative to face it, but did the opposite? Make mistakes, thinking you can get away with it. As everyone knows, the eyes of the masses are discerning, and the laws in China are just, and you will not be partial because you are a well-known enterprise.

KFC stipulated in the original employment agreement? Both parties signed it according to the Labor Law, existing laws, regulations and relevant provisions? In the new agreement, the entry of? Not within the scope of the adjustment of the Labor Law, but in the adjustment of the General Principles of the Civil Law? .

It is really difficult to get the understanding of government departments, parties and consumers.

3. Brand conscience is gone.

a brand should take social responsibility as its own responsibility, and benefit and repay the society as its brand conscience. Face yourself? Wage gate? The incident, as an internationally renowned catering brand enterprise, KFC should have taken the initiative to face it sincerely. However, at this time, KFC may have been desperate and made a decision to deny it. This is the ignorance of decision makers? Or lack of crisis resilience? Wrong! As a KFC with many years of history, it is by no means the first time to face a public relations crisis. Just because of the lack of brand conscience, KFC people forget profit and righteousness. No? When they were employed, they did not abide by the relevant provisions of China laws and regulations from the beginning, and openly trampled on China laws and workers' labor rights and interests. I don't think Colonel KFC wants to see his franchise chain people do whatever they want.

brand building needs the support of conscience, and brand consolidation and persistence need the maintenance of conscience. Without conscience, it is unacceptable for society to seek its own interests by trampling on the interests of others. ;