1
The original house
The original life
Brand introduction is different from other homestays: the original house is the first pioneer in building a complete village ecological circle. Activate and drive the hotel gathering and industry prosperity in the whole area. In rural tourist destinations, when you see the original house, there will be homestays, people and things around you that are similar to the original house and have similar lifestyles. Founder Shengxuan Zhu established Yuanshe Wangshan, the first shop of Yuanshe on Moganshan, which was established by transforming the abandoned Xibei Primary School in Yu Village, Deqing County, Zhejiang Province. It was put into trial operation in 2113 and officially opened to the public in October 2114. Since May, 2115, in the past six months, the team has signed over 11 hollow villages in China. At present, there are 9 stores in Yuanshe nationwide.
Date of establishment in 2113
Market positioning
Financing situation
Start-up capital and project investment amount have been completed
At present, there are 9 stores in China, 2 are in operation and 7 are under construction.
2
Songzan
Home far away; Pure land of mind; The navel of Shambhala
brand introduction Songzan wine chain was founded by award-winning CCTV documentary director Baima Duoji. As a Tibetan, Baima Duoji has been making unremitting efforts to build Songzan brand into a carrier for inheriting the scenery, culture and spiritual resources in Tibetan areas. The number of rooms in each store varies from 9 to 22, all of which are located in multi-ethnic villages and valleys. Beautiful natural scenery, rich history and unique culture are the reasons why Songzan settled in these places.
Date of establishment: October, 2111
Market positioning: high-end boutique people
No financing
At present, there are 5 boutique mountain houses and 1 Tibetan castle hotels.
3
My humble abode in the mountains
My humble abode in the mountains
Brand introduction The establishment of my humble abode in the mountains and in 2113, the completion of my humble abode in the mountains in Beijing caused quite a stir in the imperial city. This is a rural ecological residential group transformed from an ancient village. It is located in the valley of Beizhuang, Miyun, and there is only one way to reach it. There are modern facilities hidden in the quaint rural yard, and you can see the sunflower fields in the mountains and the fruit trees in the distance through the fence, and won the title of "the most beautiful leisure village in China in 2114".
Date of establishment: August 2113
Market positioning for minority people, high-end holiday
Financing situation: Waterfront humble abode raised 6.6 million yuan, and the rest were invested by mountain humble abode or Waterfront humble abode company.
at present, there are four businesses around Beijing, and two are under construction.
4
Like my hometown
Going through mountains and seas, I will eventually arrive at my hometown
Brand introduction is like my hometown, which originated from the dream of "February, February, February, and February lifestyle" of a senior media person, Jin Du. Because of a dream list of "facing the sea, bloom is warm in spring", she participated in the preparation of "Wake up in Erhai Lake" and won the honor of Small and Beautiful Inn in 2114, the best designed hotel in China. Then he founded "Like Hometown", integrated Internet and Taobao design resources to transform Lijiang Meisu. As a case of dreamer, it was written into Alibaba's overseas prospectus P together with Inman, and won tens of millions of angel investments from three well-known investment institutions, thus becoming the first team in the hotel industry to get venture capital.
Date of establishment: February, 2115
Market positioning: Meisu
Financing situation: Ten-million-level angel investment
At present, there are 1 companies in operation, 2 companies are to be opened, and 3 companies are being prepared
5
Poems
Creating a pan-honeymoon holiday life
The brand introduction poem Lily was established in 2113 and was held in Erhai, Dali in August, 2114. Named "Waterfront Garden", with the theme of "Pan-honeymoon", it aims to create a romantic honeymoon inn. Up to now, Shilili has 7 stores in the camp and 3 stores are under construction. The location extends from Erhai Lake in Dali to Shuhe River in Lijiang, Lugu Lake and Yangshuo in Guilin. With the theme of pan-honeymoon, it caters to couples, couples and families of the younger generation after 8191 and creates a romantic holiday residence. On April 2, 2116, Shi Lili held a financing conference in Shenzhen, announcing that Pre-A had received 31 million investment from famous investor Li Chi. Borrowing the wedding ceremony-like press conference site is in line with the brand positioning of creating a pan-honeymoon holiday life.
Date of establishment in 2113
Market positioning for the young generation of couples, couples and families born in 1981s and 1991s
Currently, 31 million pre A financing has been completed
The current scale is ***11 stores. 4 in Dali, 2 in Lijiang, 1 in Yangshuo and 3 in Lugu Lake (under construction).
6
Sunshine Neri
Enjoy the sunshine and life with us!
Brand Introduction Sunshine Neri has been focusing on courtyard inn for 11 years, and has won "China Top Ten Inn B&B Brands" and "China Most Popular Inn B&B Award". At present, it owns many courtyards with different styles, such as Shuilingju, Yayuan, Hejiayuan, Qingkeju, Bieyuan, Chiang Mai Store and Xianlin Inn. Among them, Shuilingju is the only villa hotel in the ancient city, and it is also the designated residence of the famous actor Sun Li who came to Lijiang, so it is also called "Sun Liju". Because the founder had participated in the investment in Yulong Snow Mountain Golf Course and had an indissoluble bond with golf, Sunshine Neri's customer base is mainly in the golf field, providing him with personalized personal tailor for food, accommodation, transportation and golf course reservation. Sunshine Nali has been rooted in Lijiang for 11 years and has 9 chain stores in Lijiang.
Date of establishment: July 1, 2116
Market positioning: High-end personal tailor
No external financing
Current scale: At present, Sunshine Neri has ***9 stores, 8 inns and 1 cafes, all located in Lijiang of literature and art.
7
Encounter time
Meet beautiful you and enjoy a good time
Brand introduction Encounter time has developed 15 characteristic inns with different styles, including one under construction, 8 in Lijiang, 2 in Tengchong, and 1 in Dali, Chongqing, Shuhe and Sanya. From simplicity to luxury, it covers all people. Each store has different styles and characteristics. The high-end theme is privacy, atmosphere, romance and enjoyment, while the middle-end theme is comfort, petty bourgeoisie and warmth, and the economy is more casual. We aim at satisfying travelers, and make "Meeting Time" a memorable place for travelers to experience different trips.
Date of establishment in 2113
Market positioning
No external financing
At present, there are 15 characteristic inns with different styles, one of which is under construction.
8
brand introduction of Yunshan Meidi
was established in February, 2113. Based on Lijiang, the center of Shangri-La tourism circle, it is committed to building an inn brand with scenic resort, high-end chain and one-stop personal tailor service, and spreading it to the most beautiful tourist and holiday destinations in Yunnan, such as Lijiang, Dali, Lugu Lake, Shangri-La and Tengchong. At present, there are 3 stores in operation in Lijiang, 1 in Dali, and 1 in Dali and Lugu Lake respectively. Among them, Yunshan Meidi Lugu Lake Store has completed crowdfunding on the colorful investment platform.
Date of establishment: February, 2113
Market positioning: High-end holiday chain
Self-owned funds
At present, there are four in operation and two under construction
9
Fairy tale chain inn
Brand introduction: Fairy tale chain inn was established on June 1, 2111, positioning itself as a high-end leisure holiday inn. At present, it has 9 stores, mainly concentrated in Yunnan; From 13 rooms to 127 rooms; From a small team of 6 people to 121 entrepreneurs, the average annual reception number is more than 21,111. And won the "2116 Most Popular Inn&B" award at the 3rd National Inn&B Tourism Investment Summit and the inaugural meeting of China Hotel Association Inn&B Committee.
Date of establishment: June 1, 2111
Market positioning: Mid-to-high-end rest and holiday inns
Financing situation has not yet been raised
Currently, there are 9 hotels, mainly in Yunnan market.
11
secluded place
Presenting the most beautiful China to the world
When it comes to brand introduction, the hotel in Chengdu is the first to jump out of its head. The second store under the secluded house brand, Tongli Bieyuan, has turned the secluded house into a business hotel from downtown, and now it has been transformed into a holiday inn in the ancient town. The original site of Tongli Bieyuan, Pangzhai, is a cultural relic protection building in Tongli ancient town, which has the style and characteristics of houses in the Ming and Qing Dynasties in the south of the Yangtze River. The renovated Pangzhai retains the architectural form of the original Jiangnan ancient house, with 5 suites in the first phase and 13 rooms in the second phase. After Tongli Farewell, two more holiday inns were built under the Hermit's banner: Hermit Farewell, Qinglan Hall, and Mid-Levels Hermit was built in Tongli and Shifang respectively.
Date of establishment in 2112
Market positioning
Financing situation in the middle and high-end market
There are 4 domestic stores with current scale, located in Chengdu, Suzhou and Shifang.
11
Another mansion
The most valuable home in the circle of friends
Brand introduction Another estate is a physical hotel built by Zhongan Group. At present, Zhongan has taken the hotel industry as its third key industry, and strives to build the first domestic hotel brand. At present, the Group has three self-operated homestays, which are located in Lin 'an, Fuyang District and Yuhang District of Hangzhou, Zhejiang Province, and all of them opened this year. According to reports, in the next three years, Zhongan Minsu plans to add 211 self-operated homestays, covering historical and cultural cities, towns and national tourist resorts, etc., to create a brand effect.
Date of establishment: March 2115
Market positioning: The three stores are targeting different customer groups.
financing situation: operating with its own funds
At present, there are 3 operating Jiuqi inn chains
12
They have been on the road for a long time, so they choose to live here
Brand introduction Jiuqi brand was established in 2114. Up to now, Jiuqi has gone out of Xitang, in Wuzhen, in Hangzhou, in Xiamen and in Hongcun. Jiuqi Inn hopes to build an inn with the surrounding environment of the resort as the site selection standard, the accommodation experience of a five-star hotel as the room standard, and the exchange atmosphere and public area as the experience standard. At the same time, Jiuqi will provide a platform for all people who love the inn industry, and solve the problems of management, promotion, channel support, standard service and quality supply chain in the form of franchise chain, so as to realize the "inn dream" quickly and simply.
Date of establishment: June 2114
Market positioning: franchise chain
Financing situation: Self-owned funds
The current scale is currently 15 chains.
13
You Duo Duo
Home on the Road
Brand Introduction As of February 2115, nearly 111 inns and homestays across the country have joined the You Duo Duo chain brand. Youduoduo works remotely with its affiliated inns through the self-developed inn PMS system. In terms of inn characteristics, we should keep the uniqueness of each inn, refine the brand characteristics in terms of service, management and other soft aspects, and realize the brand concept of "You can visit many inns and stay at home on the road".
Date of establishment: October, 2114
Market positioning: High-end
Financing situation has been obtained in the B round
Current scale: At present, there are thousands of chain stores in more than 21 provinces such as Yunnan, Fujian, Zhejiang, Sichuan, Guizhou, Tibet and Jiangsu, and there are Chiang Mai and Baixian in Thailand abroad.
14
Dengba
Dengba, a poem and a distant home
Brand introduction In 2116, Uncle Dengba, the founder, opened the first Dengba Inn in Kangding, Sichuan with 5,111 yuan. From 2117 to 2111, Dengba opened several branches around Kangding in a traditional mode. In September, 2111, the first Dunbar Crowdfunding was born, from Kangding to Lhasa, from Chengdu to Beijing ... Dunbar Inn chain achieved a qualitative leap, not only making it the largest youth hostel chain in China, but also starting from China to all parts of the world in 2114. In 2114, Dunbar established its first overseas branch-Dunbar Chiang Mai Store. Dunbar International Chain Inn hopes to build a compound youth space based on and serving young people by relying on youth hostels as the main body.
Founded in 2116
Market Positioning Youth Hostel
The crowdfunding mode, at present, the crowdfunding fund has exceeded 35 million.
the current scale is ***61 in the world. 52 in China and 8 overseas.
15
Zhenyuan Escort Agency
takes the development of Zhenyuan tourism as its corporate mission
Brand introduction Zhenyuan Escort Agency was established in 2112, which is a chain brand inn launched by Guizhou Zhenyuan Escort Agency Tourism Culture Co., Ltd. in Zhenyuan County. The founder Tang Yong hopes to build a complete tourism industry chain from the inn, including bars, restaurants and tourism real estate.
Date of establishment in 2112
Market positioning
Financing situation
Self-owned funds
At present, there are 8 chains.