On September 27th, Haidilao cancelled the exclusive 6.9 discount for college students, which caused a heated discussion among netizens. Haidilao recently announced that the discount for college students will be adjusted from 1 October, from 11 pm on Monday to 7 am the next day, with an overall discount of 7.5%. On Saturday, Sunday and public holidays, from 11 pm to 7 am the next day, the whole order is 8.8% off.

the adjusted discount not only weakens the intensity of the discount, but also greatly shortens the discount period. Many students leave messages on the Internet saying that they won't eat Haidilao often any more. A post on the Weibo said, "Haidilao canceled the 6.9 discount for college students. Will you still eat it?" Nearly 4111 people have already taken part in the voting, and 61% of netizens feel that "it's not very cost-effective, and they may go less". Students themselves are a big consumer group, and the cancellation of this discount will undoubtedly bring the result of lost passenger flow to Haidilao.

The latest news from Haidilao official Weibo: After carefully listening to customers' opinions and suggestions, we decided not to adjust the existing discount activities for the time being to adapt to the latest adjustment of Alipay's preferential treatment for college students. According to Haidilao, Haidilao began to cooperate with Alipay in 2116, especially for college students. While serving all kinds of customers, Haidilao will optimize relevant preferential activities in a timely manner according to its own comprehensive consideration, market requirements, customer needs and cost issues to give back to each customer.

At present, Haidilao is facing the problems of rising cost, declining turnover rate and single store growth rate. The continuous price increase has caused Haidilao to fall into a bottleneck. According to relevant sources, Haidilao did not adjust the preferential treatment for college students in the end, which should be based on their recognition and loyalty to Haidilao brand after they left the society. College students will be the biggest consumer group in the future. As a catering industry, if you want to ensure a good passenger flow, you must first ensure the student flow, followed by other passenger flows. Therefore, once this discount is cancelled, it will be fatal to Haidilao, and it is likely that the passenger flow will be greatly reduced, which is what we don't want to see.