Advertising is an important part of integrated brand communication, to do a good job in this part, can not be separated from the overall strategic planning

For example, the content of the communication, need to solve the problem of to whom to say, what to say, how to say, only with the overall brand strategy and positioning, in order to do accurate in place, to achieve the effect of the brand communication

Doing an advertisement, the first thing to consider a Question: Who is your advertisement for? The advertisement of Brain Platinum has been accused by countless people as "vulgar" and "disgusting", but it is undeniably successful, and we have remembered it, and more importantly, the main purchasing group of Brain Platinum, i.e. the common people, recognizes it, and regards it as a "good gift".

Advertising, the simplest is often the most effective

From the symptom, from the problem, from the demand, the easiest way to get rid of the problem. Starting from the symptoms, from the problem, from the demand, the easiest to impress consumers, to focus on the consumer's state of life and the psychology of consumption, do not need to create any concepts, play what the mystery

Consumers are very limited to the reception of advertising information, he did not have the time or interest in listening to your long-winded, but if you open the door to tell him what you can help him solve the problem, he will be listening to the ears

A successful advertisement is often A successful advertisement tends to have "three ones": a moving jingle, a simple and powerful plane, and a spot-on CF

Because these are the only things that consumers can see, and if the others are done well, consumers can't see them

In TV commercials, the sound and the vision play an equally important role

Modern society lives at a fast pace, and very few people are aware of the importance of the sound. The fast pace of life in modern society, very few people will sit down and watch the advertisement seriously, people usually accept the advertisement information in passing when they are eating or busy with other things

So a lot of TV advertisements use cheerful advertisement songs, which play a role in attracting attention and generating memory points, and at the end of the advertisement, they use powerful advertisement slogans to highlight the main theme

For the advertisements, you can't be blindly choosing What media, time, location, the strength and frequency of placement of how to arrange, all need to have a strategy to achieve the goal of reasonable cost to obtain the best advertising results