College students to open a farm business plan sample (General 9)

In the current social life, the need to use the business plan more and more occasions, the business plan will not only enhance the entrepreneur's own confidence, but also enhance the confidence of investors and partners of the entrepreneur. Then the relevant business plan in the end how to develop? The following is my compilation of college students to open a farm business plan sample, only for reference, welcome to read.

College students to open a farm business plan Part 1

First, the project

Nongjiale is an emerging form of tourism and leisure, farmers to the urban modernization of the people to provide a return to nature so as to obtain relaxation, physical and mental, pleasant spirit of leisure tourism relaxation.

Generally speaking, the owners of Nongjiale use local agricultural products for processing to meet the needs of guests, the cost is low, so the consumption is not high. And Nongjiale is generally surrounded by beautiful natural or rural scenery, which can soothe the strained thoughts of modern people, and is therefore warmly welcomed by many young people in the city.

China's real sense of rural tourism began in the 1980s, which came into being under the guidance of a special tourism poverty alleviation policy, but due to the late start, it is still in the early stages. At present, China's rural tourism development around the integration of sightseeing, study, learning, participation, recreation, leisure, vacation, entertainment in one of the integrated direction of development, in which domestic tourists to participate in the rate and the highest rate of re-visit the countryside tourism projects are: "live in a farmhouse, eat farm meals, do farm work, enjoy the farm," as the content of the folk customs Tourism; to harvest a variety of agricultural products as the main content of farming picking tourism; to folk traditional festivals as the content of the rural festival tourism.

Nongjiale tourism is a form of rural tourism, which is a combination of traditional agriculture and tourism and a new tourism project. The development of Nongjiale has produced good economic benefits for promoting rural tourism, adjusting industrial structure, building regional economy and accelerating the process of agricultural marketization.

After the development of Nongjiale, it brings not only consumer income, but also product information, project information and market information, which provides an opportunity for the development of local economy. The Nike Air Max 90 is a great way to get the most out of the Nike Air Max 90, and it's a great way to get the most out of the Nike Air Max 90. Tourists from all over the world bring new ideas and concepts to the countryside, so that farmers can learn about the market information in time, and production and operation is in line with the market demand. The farmers who opened the farmhouse often to travelers in the middle of the investigation of market demand, and then targeted production, some built a pollution-free vegetable base, and some do a deep processing of agricultural products business.

2. Project Overview

1. Project Introduction

Farmers rely on local tourism and scenic resources, the use of village houses to develop farming customs and local cultural resources, tailored to the local conditions to operate a unique tourism services, an effective way to become industrious and rich. The "Nongjiale" tourism service model also came into being. Nongjiale tourism project not only according to the local reality, the development of characteristics of farm tourism, but also injected into the modern people rarely involved in the visual travel, so that people Zi ah enjoy the physical travel and mood relaxation at the same time, so that its visual can also get a good enjoyment.

In addition, the development of ecological farms and the following reasons:

1, people's living standards are increasingly improved, the rapid upgrading of the consumption structure, leisure tourism has become a new consumer demand of urban residents and a new way of life. More and more urban residents began to worship nature, return to nature, enjoy nature. Everyone has the desire to go back to the basics, and "Nongjiale" just to meet the people into the nature, return to nature's psychology. In the green mountains and water, eat farmhouse meals, do farmhouse work, view farmhouse scene, before leaving also piggybacked some chicken and other farmhouse characteristics, enjoy the return to the self ease and ease.

2, the current urban-rural dual economic structure is gradually broken, urban-rural integration has been the trend. As a composite industry communicating between the city and the countryside, between citizens and farmers, and between agriculture and leisure travel, Nongjiale not only provides city dwellers with the opportunity to learn about agriculture, get close to farmers, and get to know the countryside, but also enhances the understanding and cognition of rural dwellers of the modern civilization.

3, "three rural" issues are increasingly concerned about today, around the booming "Nongjiale" tourism services for the conversion of rural human resources to open up multiple channels of income generation to open up a new way, has aroused the community's keen interest and government departments eager to pay attention. The government department's keen attention.

Three, market analysis and positioning

1, Nongjiale market analysis

With the development of economic and social, people's living standards improve, the income of urban residents to increase the people living in the city all day long on the nature of the landscape, the countryside, rural rural scenery, and so on. The more and more people like to run to the countryside to "embrace nature". Weekend holidays out of the hustle and bustle of the city, to the closest nature of the countryside to appreciate the natural beauty of the mountains and water, beautiful scenery, colorful farm green food ......

These are undoubtedly to the recent years of depression in the rural economy injected a new wave of vitality. But Nongjiale is in its infancy, and does not yet have a certain scale, specialization and marketization. Most of the family mode of operation, the scale of the self-evident, and most of the agro-industrial products duplication, the same business projects, features are not distinctive, the lack of scientific planning, low consumer level, a single function and so on a series of problems, so there is an urgent need to establish a number of high-level, distinctive features, full-featured, set of recreation and entertainment, rural style in one of the new agro-industrial entertainment manor. Therefore, we should create a large-scale, professional, market-oriented farm entertainment world as soon as possible to meet the current social needs. Our farm will be born in such a background.

2, SWOT analysis

(a) Advantageous analysis:

1) moderate price Nongjiale is inexpensive, located in the environment is very quiet, the air is fresh, it can make people relax physically and psychologically, you can interchange the role of experiencing a different life, Nongjiale's price level has a strong competitive advantage. The price level of Nongjiaolu has a strong competitive advantage.

2) There are certain sources of customers Like high-star hotels and ordinary social inns, Nongjiale also has a relatively fixed number of huge sources of customers.

3) Relatively low management costs Compared to high-star hotels, the management costs of Nongjiale appear to be very low

4) The government attaches great importance to the support of the policy environment

(B) Weaknesses

1) the development of Nongjiale is still in the exploratory stage of a short period of time, and the theoretical research is relatively fragmented, especially the theoretical foundation of Nongjiale, which lacks of a clear understanding of the importance of the development of Nongjiale. The theoretical basis of agricultural music, the lack of in-depth analysis and discussion, in the agricultural music tourism resources assessment, product system, spatial layout, development scale and market development, etc. is also relatively weak. Most of the operators are local farmers, limited by the level of knowledge, marketing concepts are relatively weak, and facilities and equipment are not only perfect.

2) business services are not standardized At present, a considerable amount of private capital into rural tourism, tourism operators lack of professional knowledge and experience, and a lack of professional tourism management personnel. Nongjiale operators "small farm economy" awareness is strong, environmental awareness is not strong, not enough external publicity, packaging awareness is weak, service grade and reception level is not high

(C) Opportunity Analysis

1) China's economy and the rapid development of tourism has become a pillar industry of the national economy, as China's economy and tourism have become the mainstay of the national economy. pillar industry of the national economy, with the development of China's capital market and the deepening of the economic system reform, will certainly establish an open tourism property rights market, to create financing, tourism-related industries to enter the exit and other favorable conditions, which will expand a huge space for the development of Nongjiale leisure tourism.

2) Support from government agencies for the development of Nongjiale

3) Entry of private enterprises

(D) Threat Analysis

With the rise of domestic low and medium-grade hotel brands, it will impact on the existing business pattern, especially in the aspect of management, as the Nongjiale is mainly set up by a farmer as a unit.