The two do not have any substantial connection, not to mention a boss.

Lele Tea and Xicha are both very hot Netflix tea, also sold in the form of soft pouches + tea drinks, in order to store the opening of the location of a considerable part of the overlap, so it is understandable to suspect that it is a boss.

In fact, the Hi-Tea was launched before the Lele Tea, the brand belongs to the Shenzhen Meixixi West Food and Beverage Management Company Limited, the owner is Nie Yunchen; Lele Tea was created later, drawing on some of the Hi-Tea business model, belongs to the Shanghai Chatfield Food and Beverage Management Company Limited, the founder is Wang Jian. It can be clearly seen that the two do not have any substantial connection, not to mention a boss.

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In fact, although there is some overlap between the two sales of products, but more focus on the tea tea drinks, many stores are only selling tea drinks; Lele Tea is adhering to the soft omelette + tea drinks model, more similar to Nai Xue than the unit price will have a significant increase, but also make customers more willing to stop and experience. The customer will be more willing to stop and experience.

Lele Tea and Xicha are both first-tier programs in the industry, so it is a competitor relationship, both take the form of directly-managed stores, the number of stores is not large. LELO tea's main stores are in Shanghai, Xi tea relatively speaking, major cities have stores, scale and visibility will have an advantage.

Both are fond of cross-border cooperation to create co-branded tea drinks, in which LELETEA has gone further by launching its own IP image, Lecha Jun, and spawned a series of peripheral products. On the contrary, Xicha has focused on its main tea drink program, and recently launched the more affordable Xixiaoxiaocha, expanding to areas below the third and fourth tiers, looking for more possibilities.