Why does the company need to do community operations? What's the significance and value? Luo Zhenyu, the founder of Luo Ji Thinking, once said: "The value of community lies in operation. When a group of people get together, they may be a mob or they may achieve great things. The most important thing is what to do. " Similarly, pigs can fly and people can fall to their death. The key to the success of the community depends on what you do. 0 1 community building 1. At the initial stage of community construction, we must first clarify the framework system and ideas. Don't do activities before selling goods. Pre-preparation is necessary. In the whole preparation process, we should try our best to sort out the types, goals and operation strategies of the community. Many people are not clear about their own goals and ways of marching in the process of doing private domain, which can easily lead to various problems and shorten the life cycle of the community. 2. In the process of community building, it is recommended to adopt multi-channel drainage, such as store diversion, which will guide customers to scan the code into the group image when entering the store. In front of the checkout counters of major stores, Luckin Coffee will have a desk card with a QR code printed on it. In addition to customers scanning their own codes into the group, there are also special clerks who will guide customers to add corporate WeChat and then join the group. The advantage of this is that users can see the activity information intuitively, and the clerk can answer any questions at the first time. In addition, this face-to-face communication can more effectively improve the probability of users scanning code into the group. According to the interview data, in July 2020, Ruixing * * * established more than 9,000 user welfare groups around the store, directly contributing 35,000 cups every day! Set welfare rules to encourage customers to spontaneously produce fission. Simply put, it is to create some welfare and communication points and guide them through offline store activities.