Reasons for opening a convenience store business:
1. door to open the right
"Triangle window, occupying two sides, open in the road to more money": convenience store store store door to open in the flow of people to and from the main road, the store door in the right direction, the performance of the performance of at least 30% increase. 30% increase.
The inconspicuous front is easy to "disappear" in the many door signs; convenience store stores open, pedestrians will pay attention and choose to enter the store.
2. The area does not have to seek large
Convenience store store is too large to increase rental costs, it is best not to exceed 100 square meters; convenience store store is too large and difficult to reasonably utilize the merchandise to put a lot of pressure on the inventory, put the lack of store appears to be empty, resulting in a bad impression.
3. The variety of goods in the fine not more
Too much merchandise, if the display is not appropriate, it will affect the aesthetics of the store, so that the entire convenience store looks cluttered, affecting sales and increasing the risk of inventory.
Do not offer too many brands of the same type of goods, because this will cause customers to choose difficult, reduce shopping enthusiasm.
4. Commodities should be applicable to the nearby consumer population
Commodities should be as much as possible to meet the needs of the nearby consumer population, if, you are in the community, then you have to focus on daily necessities, if you are located in commercial neighborhoods, then the FMCG is your core choice.
Not all convenience stores are suitable for selling imported goods, imported goods prices are generally high, such as opened in the community near the convenience store, or around the economic strength of consumers is not high, there is no need to sell such goods.
5. Volume of goods as much as possible to split trafficking
Convenience stores is the core of the thinking is convenient, the form of volume is not suitable for all convenience stores, commodities to try to split the sale. This can meet the emergency needs of customers, at the same time, the price of a single product can also be improved to enhance profitability.
6. Display to save space
Convenience stores do not display a large area of the same type of goods, because, that will not only appear to be not rich in goods, but also a waste of effective space.
7. Choose their own business hours
Convenience stores to meet the needs of the people will extend the business hours, but if the convenience store is located in the general community near the convenience store, and there are no entertainment venues around the office area, then, 24 hours of business will only increase the utility bills and personnel costs. Synchronization of business hours of the consumer groups around the store is wise.
8. Choose targeted value-added services
Convenience stores to provide value-added services (such as recharge, payment, delivery and receipt of courier, etc.) is ultimately intended to enhance customer adhesion, and this dependence into the convenience store sales. Selecting targeted value-added services can maximize the convenience store's range of services without taking up too much of the employees' working time.
9. Consumer positioning should be clear
Convenience store target consumer groups must be clear and unambiguous. Such as community convenience stores for the target group for the neighborhood residents, housewives; office convenience stores for 20-40 year old office workers, etc., the service to meet as much as possible for the target consumer groups, rather than all people.
Special reminder: in the process of convenience store business, we must always remember their own positioning is "small and fine", rather than the traditional superstore "large and comprehensive. Find their convenience store business highlights, improve service quality, through the shelf display for customers to bring a comfortable shopping environment. It is every store owner should master the operational skills.