In order to ensure the success of the activity, it is essential to make an activity plan in advance. The activity plan is a written plan arranged from the aspects of the purpose, requirements, methods, methods and progress of the activity. How should we write the activity plan? The following is my carefully organized planning scheme for the Dragon Boat Festival (selected 6 articles), which is for reference only. Let's have a look. 1

planning scheme of hotel catering Dragon Boat Festival activities. 1. The purpose of the activities

is to drive the sales of zongzi and cherries, create a dining atmosphere for the Dragon Boat Festival and drive the turnover of branches.

second, the theme of the event:

Cuisine and Cuisine Dragon Boat Festival

third, the event time:

June 5th to 9th

fourth, the participating branches:

Guangdong, Fujian and Sichuan

fifth, the event content

Members

Members passed on June 5th.

2. meal voucher consumption restriction:

1) you can spend it all day from June 6 to 9 (except morning tea in Wangxing and Hengyu branches).

2) Only when the minimum consumption reaches 211 yuan can it be used.

Special gift certificate

When you go to the store for consumption on the Dragon Boat Festival, all customers can get a special gift certificate (face value of 51 yuan) for each order, and you can buy zongzi, cherries, etc., and you can use it when you buy it in 211 yuan.

VI. Publicity methods

SMS from members (sent at 11: 11 a.m. on June 5th)

Dear XXX, the meal voucher for 55 yuan Dragon Boat Festival Week has been injected into your membership card. From June 6th to 9th, you can use it when you spend all your money in 211 yuan. The food is still national flavor. Planning scheme of the Dragon Boat Festival in Shandong hometown hotel 2

1. Time:

May 26, June 11

2. Location:

Jinjiang Hotel

3. Activity goal and purpose:

1. Let customers know about Jinjiang Hotel and dispel their worries about consumption grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop the existing site resources and mobilize the business potential in light hours;

4. gather the sales force of the hotel, mobilize the enthusiasm of all staff, and operate in a bundled way.

IV. Public target:

FIT, family, relatives and friends during the Dragon Boat Festival.

5. Positioning:

Happy Dragon Boat Festival Reunion Home Wanxing is unique in the advertising campaign, and its activities are unique and refreshing, creating a warm and warm atmosphere on the festival, under the condition that the consumption level of Qiyang Hotel is increasing to a high level.

VI. Promotion portfolio

1. Housekeeping department adopts the business strategy of sending food and beverage consumption coupons, and opens 1 rooms in cash to send food and beverage consumption coupons to 21 yuan.

2. The Food and Beverage Department has carried out the following promotional activities in the name of Happy Dragon Boat Festival and Happy Reunion.

1), the price of vegetables in the food city is 11 yuan, and Yanjing pure beer is bought for one free.

2) 21% discount on VIP room food. If you spend more than 311 yuan, you will get a coupon to 21 yuan, and you will get a ktv afternoon show (excluding seafood, abalone, soup, tobacco and alcohol).

3), based on the Dragon Boat Festival culture, launch a variety of exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings, and book the group banquets and send them to ktv in the afternoon. And launched several special Dragon Boat Festival dishes.

4) In this series of activities, we must grasp the principle of authentic and original flavor. Family meals and gatherings of friends and relatives are the main tourist sources at this stage. Then the hotel's products should mainly meet the needs of such guests, and the dishes should be light in taste, suitable for all ages, with a large amount of dishes and moderate price, and banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef's level of the hotel and promote the establishment and promotion of the hotel image brand. This is the main purpose of this marketing and the theme project in this activity.

3. ktv

a) Open evening consumption and send food and beverage consumption tickets to 21 yuan.

b) Those who spend more than 311 yuan will be sent to the afternoon venue to pack a room and send a pot of tea.

c) those who spend more than 411 yuan on food and beverage will be given a ktv afternoon box (including a pot of tea).

4. Sauna Center

A full set of 311 yuan

food and beverage coupons sent to 21 yuan.

VII. Analysis of the effect of marketing activities

1. This planning embodies the overall marketing idea of Jinjiang Hotel (that is, to be popular first), so that customers dare to enter the hotel for consumption, so that the hotel's service facilities can gain the recognition of customers, and the preferential treatment for families, relatives and friends during the Dragon Boat Festival can reflect the hotel's sincerity to customers.

1. The sales targets of all operating departments of the hotel are inclined to the catering department, so as to boost the catering popularity through departmental linkage.

2. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of Jinjiang Hotel.

4. Through this marketing plan, the objectives should be achieved: RMB 2,111 per day for guest rooms, RMB 1,111 per day for catering, RMB 3,111 per day for ktv3 and RMB 2,111 per day for leisure centers. A total of 37,111 yuan/day.

VIII. Budget and advertising planning:

1. Fifty banner advertisements on the main roads of Qiyang County. The cost is 3511 yuan. General manager feng is in charge.

2. All mobile phone mantissas in Qiyang County are covered by 6, 8 and 9 users' carpet SMS. It is estimated that 5111 articles will be sent, ***511 yuan. Manager Zhong is in charge.

3. Rent a special publicity vehicle to promote around the city for 11 days. The cost is XX yuan. General manager feng is in charge.

4. Advertisements are posted on all taxis in Qiyang County. The cost is 1111 yuan. Minister Jiang is in charge.

5. Organize employees to go to the streets for training and distribute publicity materials. 311 yuan. Manager Jiang and Yang Jingli are in charge.

6. Make 411 consumption rolls at the expense of 51 yuan. Li Jiaojiao is in charge. Hotel catering Dragon Boat Festival activities planning scheme 3

1. Promotion form

1. xx restaurant has launched three novel healthy zongzi (prices to be determined) since May 18th: (General Manager X is responsible for it)

(1) Green tea salted meat zongzi: clearing throat, benefiting qi and beautifying face.

(2) Red bean paste and alkaline water dumplings: cool and relieve summer heat, promote digestion and strengthen the stomach.

(3) Coix seed mushroom dumplings: clearing away heat and toxic materials, dispelling wind and inducing resuscitation.

2. xx restaurant plans to launch a series of healthy and special dishes at the same time, with obvious physical fitness effect as a selling point to promote catering to diners.

3. xx restaurant plans to launch an activity of "savoring fragrant zongzi, getting rid of diseases and keeping healthy during the Dragon Boat Festival" in combination with traditional customs.

second, the decoration and atmosphere in the store

1. xx restaurant has a display stand at the door to promote and sell exquisite zongzi and wormwood cakes.

2. Decorate the restaurant facade with sachets and wormwood, and decorate the floor with balloons of various colors.

3. Make exquisite leaflets and posters for distribution and posting, so as to expand influence and guide guests to spend.

3. Advertising

1. Publicity leaflet (produced by the artist and completed before 16).

2. newspaper advertisement (the marketing department is responsible for advertising in Nanshan newspaper and Evening News at the end of May and the beginning of June).

3. Poster making (the artist is responsible for designing, making color spray-painted drawings and putting them on the front of the lobby column with KT board, which will be completed before 16).

Fourth, the division of promotion

1. The distribution of leaflets is mainly responsible for Chinese food marketing, with the cooperation of other departments.

2. The Chinese food service desk is responsible for individual booking.

3. The hotel marketing department is responsible for the reservation of frequent customers and agreement customers

4. Manager Zheng Yunfang is fully responsible for the promotion and reservation. Hotel catering Dragon Boat Festival planning scheme 4

1. Promotion theme:

Taste the traditional Dragon Boat Festival and experience colorful life

2. Promotion background:

The annual traditional Dragon Boat Festival is coming, and people will remember the patriotic poet Qu Yuan by eating zongzi and racing dragon boats

3. Promotion purpose:

Use the Dragon Boat Festival to create a festival. Promote sales and reduce inventory; Enhance brand image; Make manufacturers, consumers and supermarkets win; Strike at competitors.

Fourth, promotional products:

Zongzi and products related to making Zongzi (such as glutinous rice, pickled bacon, red dates, red beans, peanuts, etc.); Cooked food; Drinks; Household daily necessities commonly used in summer (such as mosquito repellent, mat, fan, etc.); Some household appliances (such as air conditioners, refrigerators, etc.)

V. Promotion target:

All consumers

VI. Promotion time:

June 22nd to June 24th

VII. Promotion content:

1, Free collection of wormwood with receipt

Activity time: June 22 to June 23, 8: 11 am

Venue: suguo supermarket Gate

Activity content: On the morning of 23rd, at the gate of suguo supermarket, consumers can collect wormwood for free with receipt (unlimited price), and each receipt is limited to two wormwood

2. Zongzi shooting competition

Activity content: June. In front of suguo supermarket, customers who spend more than 111 yuan at one time can take part in the zongzi shooting competition with a small ticket

Activity mode: each person can get 5 darts with a small ticket, and participate in the zongzi shooting activity at the designated place (there is a venue store at the gate of the shopping mall), and the one that hits is marked as "bean paste", that is, one of this kind of zongzi is obtained; The shot is "meat zongzi", that is, one of this kind of zongzi is obtained;

3. On-site promotion

Activity methods: free tasting, giving as much as you buy, special products, discounts, preferential sales, etc.

(1) Some cooked food products such as zongzi can be promoted by free tasting

(2) Some daily necessities such as household use can be sold at special prices and discounts

(3) Some drinks and drinks can be sold in bundles

(4) Some large commodities such as home appliances can be sold at full prices, special prices and discounts.

VIII. Relevant publicity:

1. Before the promotion, distribute the promotion list

2. Post the store poster outside the supermarket

3. In the supermarket, use pop to broadcast publicity

4. Various personnel publicize the planning scheme of the Dragon Boat Festival activities for hotel catering. 1. Marketing purpose:

Use the Dragon Boat Festival holiday period. Improve product sales and market competitiveness, expand the popularity of this farmhouse, stimulate consumption channels, and effectively grasp the customer information of consumers.

Second, the marketing target:

1. Successful consumer groups (usually 4 people in the dormitory, about 51 yuan per person)

2. Everyone is around 31 yuan)

3. Ordinary consumers in the flying academy

4. Social consumers

3. Marketing time:

June 22, 21xx ~ June 24, 21xx (the fourth day of May to the sixth day of May in the lunar calendar) (the promotion interval can be advanced or extended as needed, To ensure that the promotion activities can reach consumers to the maximum extent)

Fourth, marketing and publicity methods

1. Discount publicity: discount and price reduction, use powerful and effective price tools, and adopt multiple preferential combinations for publicity

2. loquat picking publicity: eat well and play well! Loquat is better here!

3. Dragon Boat Festival cultural propaganda: Use the momentum caused by the impact of festival activities to highlight the style of strong brand and strong marketing.

4.VIP membership card promotion: if you spend over RMB or spend a VIP membership card in a group, your consumption will be discounted.

5. SMS group sending platform promotion: send a short message about the activity to all students in the Flying Academy.

6. Telemarketing promotion: call the students' union of the General School of Flying Academy and the presidents of the secondary colleges for group dinner promotion.

7. On the day before and during the activity, in the channel with the most people flow (.

requirements: good image and temperament, neat dress and obvious signs of this farmhouse.

(uniform clothing is recommended)

V. Marketing theme

Inheriting the traditional simple culture, Feel the delicious characteristics of the farm

Subtitle "Orchard New Village Dragon Boat Festival Carnival is looking forward to your participation"

VI. Promotional products:

This farmhouse's characteristic culture and food

VII. Specific marketing activities:

Mode:

1. ① Discounting food products to stimulate consumption ② This activity focuses on zongzi as a promotional product, as well as Sichuan local Dragon Boat Festival food, and sells different foods together.

2. The Dragon Boat Festival reunion dinner is launched, and all consumers in groups (more than 4 people) can enjoy discounts.

3. Greetings to students of Civil Aviation Flight Academy of China. All students of Civil Aviation Flight Academy of China can receive a holiday gift package (Sichuan Dragon Boat Festival special food, Dragon Boat Festival colored rope, etc.) with valid certificates such as student ID card, examination certificate and ID card.

4. Reproduce the traditional Dragon Boat Festival culture, explain it on the spot from the aspects of origin, development, changes, current situation, etc., and include an interactive session of interesting questions, and those who answer correctly will get a holiday gift package.

VIII. Operation of creating cultural atmosphere for activities:

Activities such as hanging calamus, wormwood and sprinkling realgar wine can be carried out at the activity point by inserting mugwort, calamus, willow branches and colored ropes, and colored flags are inserted to attract consumers to stop and watch and set off the theme activity atmosphere; Place the theme background and content description materials in the eye-catching place of the activity site to ensure that the activity area is at least 51 square meters.

In order to enhance the attraction of the event and the atmosphere at the scene, we can hold song and dance performances or special entertainment activities that local people like at the same time.

When engaging in these activities, we must do a good job in preparation, site layout, host selection and entertainment content selection.

IX. Personnel arrangement:

This activity is sponsored by this.