according to the existing research, time-honored enterprises are embedded in social networks in the long-term business process, and have formed a continuous trust and mutual benefit relationship with social network subjects such as customers, suppliers and distributors, thus obtaining high-quality resources and information, which provides an important development foundation for the long-term development of enterprises. In addition, the absorptive capacity directly affects the time-honored brands' use of social network capital to obtain valuable resources and information, which promotes enterprises to create value, and then helps to improve enterprise performance. However, in the highly competitive business environment, some time-honored brands have not been fully and effectively embedded in mature social networks, and absorbed external social network resources and information to improve the quality of products operated by enterprises.