Liu Qiangdong grew up in a poor family, in his childhood due to his parents are busy, Liu Qiangdong has always been his grandma to take care of growing up. His grandma doesn't have much culture, so Liu Qiangdong grew up doing everything on his own. When Liu Qiangdong was young, he was motivated to go out through his own efforts, so he has always studied very hard, and after graduating from high school, he successfully enrolled in the People's University of China, and became the pride of the whole village.

From the moment he went to college, he told himself in his heart that he would work hard to earn money and not spend a penny of his family's money. So from the beginning of college, he did a lot of part-time jobs outside and earned money to support himself through his own efforts. In his sophomore year, he got hooked on learning computer programming. In order to learn this programming, he used to study in the school's computer room until morning before going to class. Later he went out and made a lot of money doing restaurant management systems for many fast food restaurants after he learned programming. When he just graduated from college, he, took the money he earned during his college years and opened a restaurant near his school, at that time he had a dream of a restaurant chain, and his restaurant was doing very successfully, he gave watches to every employee and stipulated that the employees were not allowed to eat the leftovers, and he made sure that his employees were fed every day, but then he had problems with his catering.

Because he didn't manage the restaurant for a long time, there were a lot of chefs secretly making extra money, which finally led to the closure of his restaurant. After the closure of the restaurant, he went to work in a foreign-funded enterprise, in which he also learned how to do business, how to manage logistics, which all laid a very good foundation for his later creation of Jingdong. Later, Liu Xiangdong took his only savings to Zhongguancun, rented a small counter to sell burners and CD-ROMs. After three years of hard work, he had become the largest distributor of optical and magnetic products at the time, opening more than 10 branches across the country, and his personal wealth also had a big breakthrough.

But that year, due to the onslaught of influenza, his business fell apart and he closed all his stores. The stores were not open and he was losing money every day. At this time he heard someone say that it was more profitable to sell things on the Internet, so he asked around to learn and wanted to get involved. Later he put his store on the Internet sales, because he before, selling CD-ROM reputation is particularly good, so there are a lot of people have to come to his store to buy things, Liu Qiangdong is also to see this, he turned off all of his previous stores, put all the business on the Internet business, founded his Jingdong Mall.