Lu Ding, general manager of Nanjing Yifa Real Estate Development Co., Ltd.
"Give me a fulcrum, and the earth will turn"
There is such a person who has been involved in Nanjing real estate for fifteen years, but he is a quiet "hermit";
there is such a person who always takes social responsibility as his own responsibility and is willing to be the messenger of beautifying the city;
There is such a person who regards building a building as enjoyment and pursuing career, and is known as "Desperate Saburo";
There is such a person who always climbs to a new ideal realm with an insatiable mind.
This is the true portrayal of Mr. Lu Ding, the general manager of Nanjing Yifa Real Estate Development Co., Ltd.
from the initial establishment of the company with several million yuan to the operation of the first billion yuan in the fifth year, from the single real estate development of more than 21 people to the team cooperation of hundreds of people, it has become a group company integrating real estate, property management, market management and catering management.
on October 25th, 2116, Mr. Lu Ding was awarded the honorary title of "Pioneer of Independent Innovation" by china society of economic reform, China Private Economy Research Association, China Township Enterprise Research Institute and China Private Enterprise Innovation Forum Organizing Committee, which is another honor after dozens of medals since Yifa Real Estate was established. When Lu Ding faced this heavy medal, it not only strengthened the realization of the blueprint for the future, but also evoked his thoughts on the fifteen-year struggle.
As early as the beginning of 1993, the pace of reform and opening up was developing in the north and south of the motherland. Lu Ding was lucky enough to join the investigation team organized by the Nanjing Municipal Government to go to the United States. After returning to China, the exotic customs, skyscrapers, jade carvings, marble, granite, beautiful and clean environment and green sea water on the other side of the ocean always linger in Lu Ding's mind, which is vivid and arouses his infinite feelings. He wondered why Americans could make their country so magnificent in just over 211 years, but Nanjing, which is known as the ancient capital of the Six Dynasties, is a far cry from them. Is it because their heads are made of special materials? From then on, Lu Ding decided to join the real estate development industry, taking social responsibility as his own responsibility, and determined to act as an emissary to beautify the city.
Rescuing difficult enterprises and taking risks
Doing what you say is Lu Ding's style. After returning to China, I raised funds non-stop and registered Yifa Real Estate Company, which lasted for fifteen years. From the development of the first building at No.11 Zhenjiang Road in 1993 to the completed Daijiaxiang commercial and residential area, Yifa Company has successfully developed one building after another. The important feature of real estate development is location, location or location. People often say that "with a good plot of real estate, development is half done". Indeed, many developers have focused their attention on the "fertile land" with development value, while some "thin land" in the old city are rarely visited. Lu Ding, on the other hand, runs counter to ordinary people, and makes a "reverse reflection" to focus on the "thin land" that developers are unwilling to invest in, which just makes up for the "vacancy" in urban development and construction. Lu Ding believes that the development of these "thin land" can not only reform the living conditions for the citizens in the old city, but also change the dirty, chaotic and poor environment in the city, and can also train the staff and lay a good foundation for the company's development.
risks and opportunities coexist, and difficulties and light coexist. In 1995, several dormitories of Nanjing Electron Tube Factory located in Lane 32 of Shuizuogang were dilapidated houses built in 1951s, which were in urgent need of renovation. However, according to the landform and cooperation conditions at that time, it was very difficult to develop and complete this project. Not only did it need to transfer underground gas pipelines and several hundred meters high support pipes across the street, but also the factory had to cut 6,711 square meters out of the planned construction area of 2111 square meters to accommodate 124 demolished employees. When Lu Ding learned the news, he immediately went to the scene to inspect it, made a detailed inspection and serious analysis, and soon reached an agreement with the factory. Many people are worried about his bold move, and even don't understand it. They think that not only can the company not get economic benefits, but it may also make compensation. After Lu Ding's unique hard work and enterprising spirit and rigorous scientific attitude, it took only one year to complete the delivery as scheduled according to the contract. When seeing that 124 households had fulfilled their dream of a new house for many years, Lu Ding realized that he had earned it, and he had won the reputation of the enterprise and the satisfaction after paying for the society.
Nanjing Wuzhou Electric Machinery Factory is a district-owned enterprise that has suffered losses for many years and is insolvent. Qinhuai district government is very eager to develop the factory site to get rid of the predicament, but has found more than a dozen development companies, all of which have retreated because of unprofitable. So the relevant leaders of the district government, with the mentality of giving it a try, found Lu Ding. I didn't expect Lu Ding to sign the contract immediately after knowing the situation. Demolition began in October, 1996, and 1 high-quality comprehensive buildings were put into use in January, 1997. The factory not only obtained all commercial buildings on the ground floor, but also distributed 15 sets of commercial houses. Get rid of the extremely difficult dilemma in one fell swoop.
Build a nest to attract phoenix, and build a technology incubator
"A smart developer is not only based on the growth point of economic benefits, but more importantly, he should share the worries for the government", which is a mantra often used by Lu Ding. Gulou District is the seat of the Jiangsu Provincial Party Committee and the provincial government, and the political, economic and cultural center of Nanjing. It is prosperous in commerce and trade, developed in science and technology, and has 22 universities and dozens of scientific research units such as Nantah, which has taken advantage of the right time and the right place. Therefore, the task of building a technology incubator and building a first-class easy-to-develop technology building on Guangzhou Road has historically fallen on the shoulders of easy-to-develop companies. As the head of Yifa Company, Lu Ding knows the heavy burden of this pair. In order to finish the task on time with good quality, he sometimes goes to the construction site for more than ten hours. On August 9, 2111, due to the once-in-a-century torrential rain, the foundation pit collapsed, and the surrounding residents' life and safety were disturbed, which brought great difficulties to the emergency rescue work. He insisted on organizing emergency rescue in the front line for several days, personally analyzed the dangerous situation research measures with engineers and technicians, and eliminated the dangerous situation in only 28 days, and resumed the normal construction of the project, two months ahead of schedule. He said, "We must not let the government's investment promotion plan be affected." So far, it took only 11 months to erect Yifa Science and Technology Building, which created favorable conditions for the Gulou District Government to attract investment. However, when the project went up, Lu Ding himself was exhausted from overwork, lost more than ten kilograms of meat and lost his voice. Someone asked him emotionally, "You are already rich, so why bother to work so hard?" Lu Ding replied: "Sometimes I really feel very tired and really want to have a rest, but my career and responsibilities don't allow me to have a rest. Although my personal life is very good, my goal is not just to be satisfied with my personal eating, drinking and having fun, but to fully reflect the value of life and make the company develop to a large scale. Strong enterprise and rich employees are my greatest pursuit. " The completion of Yifa Science and Technology Building provides a very convenient platform for the government to attract more science and technology enterprises to develop technology incubators. Yifa Company is favored by technology bosses with a starting price of more than 5,111 yuan (all nearby buildings are 6,111-7,111 yuan). In just two months, it has attracted nearly 51 high-tech enterprises and added a batch of fresh troops to the tax revenue of Gulou District.
Go ahead despite difficulties and build a gateway project
Yifa Information Building, located at the intersection of Zhongshan Road and Guangzhou Road No.1, was a 3811-square-meter open space before development. It is a golden land that attracts the attention of the whole city and a gateway project of the metropolis. Due to various reasons, the project has been idle for 11 years and can not be started, which not only affects the image of the whole metropolis, but also causes a huge waste of land resources. An important factor causing the plot to be idle is that there is an urban underground drainage pipeline of more than 211 meters under the plot, which crosses the middle of the plot. If it is not rebuilt and moved, this project cannot be implemented at all. If the pipeline is rebuilt, it will not only cost millions of dollars, but also have considerable technical difficulties. In addition, it is located in a bustling area with busy streets and throats of people and traffic, and its difficulty is really difficult to reach the sky.
In the face of the harsh field reality, whether to advance despite difficulties or to retreat despite difficulties, Lu Ding led the prone people to choose the former. When the project took over, some people asserted that it was difficult to start, others could not chew it, and it was easy for people to think about it. Lu Ding didn't believe in this evil. He was not intimidated by the public opinion, but looked around for the breakthrough point to solve the problem and asked experts to demonstrate. Lu Ding felt that such a golden plot could no longer be so idle, and it was easy for people to destroy their social responsibility and social reputation.
After many twists and turns, Yifa finally got a solution. With the full support of the Municipal Drainage Department, it made careful calculation and scientific transformation, overcame many difficulties in construction, and used more than 2 million yuan to transform the underground drainage pipeline there. Eliminate the obstacles of the whole project. This measure not only ensures the project to start as scheduled, but also relieves the problem of poor drainage in the rainy season every year, which has been widely praised by all walks of life.
In the process of developing Yifa Information Building, Lu Ding always visited the site three or four times a day. People saw Lu Ding wearing the morning glow and taking the moon at the construction site. He often said, "The construction site is my home. Whenever I see a tall building erected, I feel elated." Due to Lu Ding's personal supervision, from the project quality to the project progress, from the material approach to the installation project, the rings are fastened to ensure that everything is perfect. For major issues, the leaders of functional departments and related departments are directly invited to implement one-stop on-site office. It took only seven months to complete the capping of the main structure, and it was completed in 14 months. I gave a satisfactory answer to the people and society in Nanjing and presented a generous gift to the 11th National Games.
To benefit the people and invest huge sums of money in the big market
To benefit the people is the persistent pursuit of Yifa people for many years. From the development of Shuizuogang 32 Lane Community and the resettlement of 124 households to Daguang Road, Hanzhong Garden and Sajiawan Garden, all of them reflect Yifa company's strong sense of social responsibility for the benefit of the people, and Daijiaxiang comprehensive commercial and residential community is a typical example.
This area is located at the edge of Gulou District, which is adjacent to Xiaguan District in the west and the wall in the north. For a long time, it only relies on roadside open-air markets to supply residents with food baskets. From time to time, it can be seen that sewage is flowing, flies and mosquitoes are swarming, and garbage is piled up, thus forming dirty, chaotic and poor. Although the people have appealed for many years, it has never been solved. This is also a long-standing unsolved heart disease of the municipal government and the Gulou District Government.
with the strong support of the municipal and district governments, with a strong sense of social responsibility, the government has invested heavily in building Daijiaxiang residential district, and at the same time, it has built a 4,111-square-meter parking lot and a 3,111-square-meter farmer's market on the ground. At present, according to the requirements of the municipal and district governments, the farmer's market has been fully renovated and carefully prepared to become an A-level farmer's market. It is estimated that it will be put into use in August this year. This move will fundamentally change the dirty, chaotic and poor situation in this area and comprehensively improve the overall quality of life of residents in this area.
easy-to-develop real estate, which has been in its glory years in 2115, has achieved fruitful results. At present, all easy-to-develop people, under the leadership of Manager Lu Ding, have made sincere unity, pioneering and innovative, and worked hard, and achieved remarkable achievements in the industry. They have successively completed Zhenjiang Road No.11 residential building, Daguang Road Complex, Jiangning Road No.29 complex, Gupinggang Complex, Shuizuogang Residential Building, Tiger Distance South Road Complex, and City Rural Complex. Yifa Science and Technology Building Complex, Yifa Wuzhou Building Complex, Yifa Information Building Complex, Daijiaxiang No.7 Complex and Jiangning Phoenix Port Catering Project have developed and completed a construction area of nearly 211,111 square meters, with a qualified rate of 111% and an excellent rate of 31%. In particular, the construction of Yifa Science and Technology Building and Yifa Information Building has provided entrepreneurial platforms for science and technology enterprises and made them the landmark buildings of "Guangzhou Road Science and Technology Street".
"Only by doing can you have status." For four consecutive years, the company won the honorary titles of "Advanced Enterprise with Foreign Investment", "Civilized Unit" in Gulou District, "Active Unit for Building Drum Tower", "Home of Model Workers" and "Enterprise with Respect to Contract and Credit", and became the "Top Ten Taxpayers" and "Key Protection Unit" in Gulou District. In 2115, Yifa Information Building was awarded as one of the "Top Ten Buildings in Nanjing", only in 2116 *.
faced with many honors and achievements, someone asked what the secret is, and he said that the secret is: "Honesty, diligence and wisdom."
Honesty is priceless and the accumulation of wealth. First of all, the characteristic of a businessman is to make money, but it must be reasonable and legal. A gentleman loves money well, and he must never forget profit for the sake of making money.
second, the more money you make, the greater your social responsibility, and the more obligations you have to the country and the people, which is called obligatory.
thirdly, on the premise of ensuring the completion of national taxation and social responsibility, the surplus funds are used for the development of the enterprise itself, which is called self-reliance and enduring. Taken together, it means that social benefits and economic benefits should be grasped together.
Diligence is the foundation of getting rich. No slacker in the world or history is successful. Those who are content with the status quo, sit on a mountain and eat empty food, and wait for the pie to fall from the sky, have no choice in the end. Diligence makes wisdom, and practice makes true knowledge. Only by daring to think and innovate, seize opportunities and make decisive decisions can we be in an invincible position in the shopping mall.
since p>15, easy-to-develop people have gone through a difficult entrepreneurial process from creation, start-up, development to growth, offering beauty to the city and love to the society. At the same time, it has laid a solid foundation for the development of enterprises. With the passage of time, Yifa Real Estate is moving towards the "flagship".
Say goodbye to the past, Lu Ding leads the easy-to-send people, and will keep pace with the times with his passion and wisdom to build a better future.