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"Science and Technology Planet" has learned exclusively that Tongjian Technology Group, founded by Lu, is planning a new prefabricated dish project called Tongjian Workshop. According to the official introduction, Tongjian Workshop purchased first-hand fresh raw materials through the country of origin, processed them into semi-finished products, frozen or refrigerated, and transported them to the retail terminal by cold chain. After buying, customers can simply cook with traditional kitchen utensils or new kitchen utensils, which can become a delicious food.

Prefabricated dishes greatly shorten the meal time and the requirements for kitchen equipment, further lowering the threshold of the catering industry. An unconfirmed data is that 70% of the daily take-out orders placed by users come from prefabricated dishes.

According to the data of Everbright Securities, the pre-cooked vegetable industry will grow at a compound annual growth rate of 26% from 20 19, and the scale of the pre-cooked vegetable industry will exceed one trillion by 2025.

According to the survey data of Tianyan, the number of enterprises engaged in pre-cooked dishes in 20 1 1 year was 1796, which exceeded 4,000 for the first time in 20 15, reached 8,000 in 20 18, and was newly registered in 2020/kloc.

Behind the rise of prefabricated dishes is the extreme demand of B-end catering industry for improving efficiency, and the realistic demand that C-end users are getting busier and lazier. According to the data of Boxma Xiansheng, 54% post-90s boxma consumers often buy their own ingredients for cooking. Semi-finished dishes are one of their favorite commodities, and the purchase ratio is twice that of post-90s.

At present, the current situation in China is that most enterprises engaged in pre-cooked dishes tend to "workshop mode", and the registered capital of most related enterprises is mainly below 654.38+00,000.

Capital is the biggest advantage of the tip workshop. Tianyancha search tongjian workshop * * * There are three affiliated companies, namely, Tongjian Workshop (Beijing) Technology Co., Ltd., Tongjian Workshop Food (Hefei) Co., Ltd. and Tongjian Workshop Technology (Chengdu) Co., Ltd., and their legal representatives are,, and they are all veterans who have been following Lu since the automobile joint-stock company, with a registered capital of 5 million yuan. All three companies are controlled by Tongjian Technology (Beijing) Co., Ltd. 100%. ..

According to the official introduction of the tip of the tongue workshop, one of its advantages is that it is cheap-the price of prefabricated ingredients is close to the raw materials purchased directly from the supermarket, and the price of instant cooking is 50%-60% of that of restaurants.

At present, Tongue Tip Workshop intends to expand the market rapidly by joining, with an investment of 30,000 yuan and a storefront of 8 square meters. To sign the contract, you need to pay 65,438 yuan+0,000 yuan.

Because the investment cost is low, many people come to consult. An employee of Tongjian Technology, who is in charge of attracting investment, signed 30 cooperation intentions on the first day of construction on June 4, 65438.

Tech Planet called the tip workshop, and the other party said that there is no official store or business at present, but according to official estimates, the gross profit of the goods is around 50%. 10.9,65438, Tongue Tip Technology will hold a business invitation meeting in Xiamen and hold a tasting meeting on the spot.

Tongue tip workshop is the second catering-related project after Lu left Ruixing. "Science and Technology Planet" previously reported that its founded Tongjian Technology hopes to establish an online food city. Tongjian Technology started a new round of financing last year. The appearance of Tongjian workshop can alleviate the financial pressure to some extent, and can further enter the supply chain.

This industry still has challenges. For example, prefabricated dishes need to keep their freshness, which requires extremely high cold chain transportation. The taste of Chinese food is closely related to the cooking process. The factory produces all the conditioning packages of products and then gives them to customers for processing. When it comes to cooking, taste can only be controlled by personal cooking, and taste recovery is a big problem.

However, the market is still vast. Perhaps, tongue tip technology can set off a storm in the prefabricated vegetable industry.