The business started at 1940, at West 14 Street (located at 34.1255n17.2946w) in San Bernardino, California, at North E Street 1398. The "Speedee Service System" they introduced in 1948 further developed the principles of modern fast food restaurants, which were put into practice by the Hamberg chain store of White Castle more than twenty years ago. The first arch McDonald's opened in Phoenix in March, tel: 1953. The original mascot of McDonald's was a man with a chef's hat on his head. His name was "Speedee". By 1967, when McDonald's first applied for an American trademark for a clown-shaped person, Speedee was finally replaced by Ronald McDonald, who had swollen costume legs.

On May 4th, 196 1, McDonald's first applied for an American trademark for the name "McDonald's", describing it as "drive-in restaurant service", and the trademark will continue until the end of February 2009/kloc-0. On September 13 of the same year, the company applied for a logo trademark on an overlapping double-arched "M" symbol. On September 6th, 1962, the M symbol was temporarily unpopular because someone applied for a trademark for an arch, which was the shape of many early McDonald's restaurants. Although the "Golden Arch" logo appeared in various forms, the current version of the letter "M" did not appear until 1 1 month 18, 1968 when the company applied for the American trademark.

The current company was established in the ninth McDonald's restaurant opened by businessman ray kroc in Des prance, Illinois on April 6th at 5438+05 and 1955. This location was rebuilt several times and was demolished on 1984. Kroc later bought the shares of McDonald's Brothers in the company and led its global expansion. Ten years later, the company was listed on the public stock market. Crocker is also known for his aggressive business practices, which forced the McDonald brothers to leave the fast food industry. Crocker and the MacDonald brothers had a disagreement over the control of enterprises, which is recorded in Crocker's autobiography and MacDonald brothers' autobiography. San Bernardino Restaurant was demolished in 1976 (according to Juan Poirot, it was 65 438+097 1) and the site was sold to Juan Poirot's restaurant chain. This area is now the headquarters of Juan Pollo chain store, and also the location of McDonald's and route 66 Museum. With the expansion of McDonald's in many international markets, the company has become a symbol of globalization and the spread of American lifestyle. Its prominence also makes it a frequent topic of public debate on obesity, corporate ethics and consumer responsibility.