1. What are the yellow pages?

"Yellow Pages" originated in North America. In 1881, the world's first yellow pages telephone directory came out in the United States, with a history of more than 111 years. Yellow Pages is an international directory of industrial and commercial telephones arranged according to the nature of enterprises and product categories, which is equivalent to the household registration book of industrial and commercial enterprises in a city or region. International practice is to print on yellow paper, so it is called Yellow Pages. At present, we often say that the yellow pages refer to the telephone directory. At present, almost every city in the world has a telephone directory (yellow pages) printed on this paper.

2. What are online yellow pages?

3. What are the characteristics of online yellow pages?

3.1 Yellow Pages is an authoritative information base media with high recognition rate

From the nature of media, Yellow Pages is essentially a communication tool and social information base. Besides serving as a communication medium for searching telephone numbers, it is also a social information base, and it also serves as a tool for understanding and studying local political, economic, cultural, life and market information. Because the construction and compilation of information base and tools are extremely scientific and accurate, the information published by them has a high authority and the public has a high degree of trust under the role of "communication contract relationship" formed in long-term communication practice. For example, according to a survey, the recognition rate of American yellow pages advertisements and other directory information is as high as 99%. Such a high recognition rate is unmatched by other types of mass media.

3.2 Yellow Pages is a media with unique advantages in integrated marketing communication.

From the perspective of integrated marketing communication, Yellow Pages, as a think tank media, plays an important role. Compared with other media, it has the following advantages:

3.2.1 has a wide coverage space and a long publishing time.

The coverage rate of enterprises in Yellow Pages is almost 81%. Through business development, Yellow Pages can completely cover all enterprises in the city, community or a certain domain it serves. Yellow pages can be used at any time. Such a high coverage space and such a long continuous release time are difficult for radio, television, newspapers and other media to achieve.

3.2.2 is fast to publish and convenient to update

After the enterprise-related information is submitted, it can be seen on the Internet immediately. Update in time, if there is any change in your registration materials, you can change them immediately without delaying the business development of the enterprise. It can be flexibly used to carry out corporate image promotion, marketing, advertising and promotion, and public relations communication.

3.2.3 As the terminal link of consumer's purchase decision, it has a unique position in the process of promoting purchase behavior.

Yellow Pages is a kind of media that communicates enterprises and consumers by providing the most direct contact information. From its content, the Yellow Pages have a close relationship with citizens' life. It provides the most direct contact telephone number information, and compiles the basic contents of the information needed for the life and consumption of ordinary residential users, including food, clothing, housing, entertainment, sports and fitness, culture and education, medical drugs, transportation and communication, welfare, tourism, shopping, etc. It is close to citizens, close to life, convenient for life and consumption, and plays a guide to public life and consumption. Therefore, unlike most media, which directly present advertising information to the audience, commercial information such as advertisements published in the Yellow Pages completely follow consumers' purchase intentions, and provide relevant information of enterprises in time when consumers look up telephone numbers, thus becoming the terminal link of consumers' purchase decisions and ultimately promoting consumers' purchase behavior. It can be seen that it is often in a very unique position and plays a unique role in the process of consumer purchase decision-making.

3.2.4 At present, China's Yellow Pages still have the exclusive advantage in information dissemination

At present, mass communication has entered the era of focus, newspapers, television, radio and other media are rapidly subdivided, and similar competition is becoming increasingly fierce. For example, at present, TV in many areas of our country can receive more than 31 channels, and next year, with the use of broadband technology facilities, more than 111 channels can be received. There are more than a dozen newspapers that are frequently and widely read, but at present, China's yellow pages are usually only monopolized in its coverage area. There is no need to worry about being covered up by similar media information when publishing business information and advertisements through this communication channel.

3.2.5 Quick and convenient query

In order to facilitate enterprises to find ideal partners from tens of thousands of enterprises and institutions, we have designed various query methods, such as keyword query, fuzzy query, advanced query, etc. You can easily find out a little information of the enterprise, even if it is only a few numbers in the telephone number and approximate geographical location.

3.3 Yellow Pages is a kind of media with low cost and great benefit

According to the survey data, the cost of publishing all kinds of commercial information through Yellow Pages is obviously much lower than that of other online media. From the investigation results of media investment attraction, it can be seen that the yellow pages are the most convenient and direct first choice for old customers to inquire about the media; From the point of view that investment can directly bring commercial benefits, the Yellow Pages can be called cheap and good quality.

3.4 The Yellow Pages also have more practical value-added service contents

Generally, other value-added service contents that meet users' requirements have been launched on the Yellow Pages website, which are all practical columns related to customers. Internet users can post some information in relevant columns according to their own needs. For example, the "Information Express" column was launched in Harbin Yellow Pages, where customers can post information such as discounts, recruitment, enrollment and leasing.

List of domestic and foreign yellow pages websites

---------------------------. Yellow Pages Xuzhou Yellow Pages Beijing Yellow Pages Guangzhou Yellow Pages Henan Yellow Pages Guangdong Yellow Pages Hong Kong Yellow Pages

Anshan Yellow Pages China Yellow Pages Network Zhongshan Yellow Pages Chongqing Yellow Pages Jiangxi Yellow Pages China Yellow Pages Wenzhou Yellow Pages Tianjin Yellow Pages

China Yellow Pages Jiangxi Yellow Pages Online China Shanxi Yellow Pages.