How to write a press release, master the general skills of news writing and refine the news theme is the key to writing the first press release. The title is the eye of the article. If a news release has a novel and unique title, it can attract the attention of editors and readers like a magnet. Second, learn to write a lead. Introduction is the beginning of information and the most valuable part of information. Third, understand and master the basic method of news writing-speaking with facts. Placing facts and speaking with facts are the unique charm of news and the irreplaceable value of news. 1. The structure of a press release A well-structured press release generally consists of title, introduction, background, subject and ending. Its introduction, background description, main content and ending all have their inherent logical relations, which influence, relate, contain and improve each other in a unified relationship, commonly known as 5w, which is the five elements of a press release. 2. How to choose the theme of the press release? To write a good news, we must think about the central idea of the article in advance and express a central idea, whether it is writing news, feature or spreading. This is the theme. For example, when writing a message, what to write must first understand the meaning, which is conception. Ideas are the theme. The theme plays a decisive role in the press release, and it is the soul and outline of the article. It is like a red line that runs through the whole article and becomes the center of this article. Therefore, the theme is the commander-in-chief of the news manuscript, and the structural arrangement, wording and sentence formation of the news manuscript should obey its "deployment", that is, the word formation, structure, language and expression of the article should be based on and bound by the theme. So "the idea comes first", the theme is clear, and you can write at your desk. 3. How to write a live news lead? First, write a good lead. When writing a press release, you often don't write it according to the original development order of things, but put the most attractive point of things in front (this is the lead), so that you can prominently express the theme of the news through the lead first. There is such a jingle that vividly explains the writing and function of the lead: "The lead is like an inverted pyramid, highlighting the essence of the key writing, the image is concrete and attractive, and the text is concise." News flashback is the structural form of "inverted pyramid", and "introduction" is the foundation of "inverted pyramid". 4. Pay attention to the structural characteristics of the background. News background describes the ins and outs of news events, and uses other things to write their historical events, social environment, reasons, scientific knowledge and other objective backgrounds to fully reveal the meaning of things. Writing a vivid news background can play a role in setting off and deepening the news theme. 5. How to write a good news theme As the name implies, the news theme is the flesh and blood of the news manuscript and the main part of the article. To write a good news story, we must first have rich material, "a clever woman can't cook without rice"! To get rich materials, we must go deep into life, work and study to find and absorb them. Of course, the material of the manuscript is not what to write, but what to choose, and those materials that can express the theme of the manuscript will be selected. Those who are related to the theme and can effectively explain and highlight the theme, choose and stay; Those who have nothing to do with the theme and cannot explain the theme are "deducted" and left behind. Grasping the language characteristics of news articles with the help of materials is the most direct means for the author to express his writing theme and show his writing skills, and it is also the key to writing a good news article. News language should be clear, accurate, quickly cut into the substantive content, pay attention to telling the truth, do not over-embellish, and pursue floweriness, but this is by no means giving up the scrutiny of language. Don't go online indefinitely and comment. Give your own conclusions first and leave them to the readers. 6. Write the ending in concise language, pay attention to the collocation and connection with the text, pay attention to the echo with the lead, and it is best to write the ending of the press release neatly in one or two sentences.