Catering business can not be successful, the location factor accounts for half. There are two common misconceptions about the location of the takeaway:

There must be a takeaway market where there is a lot of traffic.

The business district is the most important thing to do takeaway, the location is not important.

Misconception 1: 1, the place with high traffic flow must have a takeaway market.

Everyone generally knows that to do takeaway to crowded places, and repeated coverage of the business district the more the better. But the traditional catering consumer crowd and takeaway consumer crowd is not necessarily a complete overlap. When examining the market, in addition to customer traffic, but also through the Hungry Mou and Meituan takeaway two takeaway platform data statistics of the local takeaway market demand is sufficient.

As an example, each city's train station traffic is huge, and the nearby food and beverage is also very prosperous, do snacks category is suitable, but do takeaway is not so suitable. Because people are rushing to and from the majority, both time is tight at the same time difficult to locate, point takeout is not necessarily on time, takeout workers to the location is also looking for users is also very time-consuming. Objective reasons doomed to this place to do dine-in better than takeout.

Then again, for example, some of the third and fourth tier cities in the commercial center, although the traffic is large, but because the municipal area is small, the pace of work is relaxed, the work meal can walk home to eat. Weekend breaks are also inclined to go to the consumption of the location of the concentration of the shopping district social, residents are accustomed to dine-in consumption, not accustomed to ordering food through the form of takeaway. This is also not suitable for takeaway-based restaurants.

At present, according to statistics, the concentration of takeaway ordering location are: residential areas, schools and surrounding, CBD business circle/office buildings, and some entertainment venues, institutions, hotels, hospitals, stores and so on have a certain proportion of the distribution. Want to do takeaway-oriented businessmen can start by looking at these locations.

Different locations have different consumer scenarios. Some people in the popular business district competition is fierce, some people in the cold area boring rich, correct its root is the category is suitable for the factors. Schools and around the general price of fried chicken burger fast food sells well, while hospitals and institutions are more nutritious and healthy fried or porridge sells well. Office buildings generally have twice as many orders for lunch as for dinner, while residential areas are more evenly split between midday and evening orders. Businesses need to pick the right location for their chosen category.

Myth 2: The business district is the most important place to do takeout, and the location is not important.

In fact, this statement is half wrong, not quite completely wrong. Takeaway restaurant certainly do not need to spend high rents, to fight for the following picture store 1 this kind of close to the flow of people upstream location, but do takeaway stores have another need to consider the details: store address is easy for riders to pick up food.

Street stores are more suitable for takeout than stores in shopping malls.

Before they did takeout, merchants were most worried about not getting orders. But many merchants do takeaway found that there is a situation more people anxious, that is, there is an order, but the good takeaway put there, just no deliveryman to pick up the order to pick up food. Even if you choose the delivery method of delivery, the rider is not eligible to refuse orders, but waiting for the elevator in the shopping mall and the complexity of the store location will still increase the difficulty of picking up the food, which can easily lead to the order timeout.

Two, the choice of takeaway category:

2019 is the fifth year that the takeaway platform began to be popularized nationwide. It can be said that the entire takeout market has been upgraded and transformed differently every year. Nowadays, the gradual segmentation of categories in the takeaway market, focusing on core explosive products and triggering sales, is the main business idea of the current takeaway hot store.

When screening categories, the first to recognize the essence of catering, looking for categories that really meet the long-term market demand, do not be confused by the pseudo-demand created by the net red single product, it is easy to follow the wind and fail.2018 popular jittery bubble noodle canteen, less than half a year time began to close down in bulk. And half a year happens to be a takeaway restaurant gradually recover the cost of the period, so short operating time is bound to end up losing money.

Secondly, the category is easy to standardize, the quality of the product is stable, and it is easy for the staff to master the technology. At present, the main business to do takeaway merchants, because the platform commission and bidding costs are high, will choose to minimize labor costs, some categories itself on the technical requirements of workers is very low, as long as to follow the fixed production process can ensure the quality of meals. Avoid staff fluctuations caused by the decline in dish quality, resulting in poor reviews. Such categories are more suitable for takeaway. For example, the popular skewers, halo people a, Korean fried chicken, etc. are in this category.