1. Overview of CCTV's 315 public opinion in 2116

On March 5th, 2116, the 26th CCTV 315 party kicked off. The theme of this party was "* * * Building a new consumption ecology", which exposed such things as "Hungry, Surprising the Black-hearted Workshop", "Malicious programs that charge phone bills are clearly sold", "Used Car Trading Hidden Scam" and "Cleanliness".

The party lasted for 2 hours. A virtual auditorium was set up at the party site to interact with the off-site audience and netizens in real time. The authoritative release, consumption warning and hot complaints from the scene not only showed the authority of the program, but also improved consumers' ability to distinguish fakes.

2. Analysis of CCTV 315' s public opinion in 2116

1. The number of events exposed decreased compared with previous years, and the exposure of corporate violations increased significantly

According to the statistics of Red Wheat, the number of themed events exposed by CCTV 315 in 2116 decreased significantly compared with previous years, but the number of enterprises exposed by CCTV increased significantly, and the phenomenon of corporate violations was still very common.

it is worth mentioning that this year, Gree, Meituan.com, Taobao.com and other enterprises took the initiative to crack down on counterfeiting in the early 315 period, playing the role of maintaining the market and becoming pioneers in counterfeiting.

2. The exposure of catering companies has increased compared with previous years, ranking first in the industry.

From the perspective of industry distribution, there are 26 enterprises exposed at the 315 party this year, which mainly focus on catering (11), mobile Internet (8), software (3) and health care industries. Among them, online to offline in the fast food industry has long been favored by urban workers, but the problems in the catering industry mainly focus on the safety of fast food.

at the same time, the exposure range has shifted to emerging fields. According to the observation of red wheat public opinion analysts, the exposure scope of CCTV 315 this year has gradually extended from traditional consumption to emerging fields, and online shopping has become a major trend of e-commerce, especially in the aspects of e-commerce platform billing and online evaluation reputation.

3. The voice of consumers needs to be spread through multiple channels

For a long time, consumers have been afraid to defend their rights when buying fake or unqualified products, or they have no way to complain. In addition, consumers often hold the ideology that "their arms can't twist their thighs" and lack the awareness of active rights protection. Therefore, the public opinion analyst of Hongmai suggested that when the rights and interests are damaged, we need to actively seek solutions, and when we encounter unqualified products, we need to take the initiative to complain to the relevant management departments in a timely manner.

in addition, at the scene of the 315 party, there was a good news: food sampling involves oil, meat, fruit, beverages, etc., which has formed a public opinion. In the early warning of consumption, the food and drug supervision department will intensify sampling this year, especially to build a psychological defense line for consumers at the regulatory level.

III. Comments on CCTV 315 in 2116

The CCTV 315 party has been successfully held for 26 years, during which it has experienced storms, leaving many brands of the consumer industry, and also giving countless and measurable rights and interests protection to consumers. This year's evening pays more attention to issues that people always care about, such as food and drug safety.

1. Most enterprises lack the skills of active response

After the exposure of CCTV, the relevant government departments immediately inspected the enterprises involved and sealed up some enterprises. The best response to this public opinion was "Running Cool Every Day"; Followed by Taobao. The lowest score on the public opinion coping index is "Hungry". It is reported that Weibo is certified as "Hungry, Senior Marketing Manager of Online Ordering" @ Hungry-Mr. Da sent Weibo saying: "Sorry, I forgot to renew the fee for CCTV today." Later, Hungry, the company officially responded that "we set up a special group urgently, offline all restaurants involved in violations, and deployed overnight to check the qualifications of restaurants nationwide". The news was positively reprinted and reported by Sina.com, national business daily.com, Netease.com, Yangguang.com, World Wide Web and Phoenix.com, which instantly reversed the direction of public opinion and eased the pressure of public opinion.

According to the statistics of public opinion analysts of Hongmai, after the exposure of enterprises, there is a general lack of crisis public relations awareness, such as Haotao.com, Beijing Daoyoudao Technology and Chongqing Discourse Technology, etc., all the enterprises involved have not made a sound and volunteered to be silent lambs.

It is worth mentioning that with the widespread use of mobile terminals, people enjoy the speed and convenience of the mobile Internet era, but at the same time, it also brings about situations such as enhanced information concealment, which makes consumers feel uneasy and it is difficult for ordinary consumers to perceive that their interests are damaged.

2. There is a "quality crisis" behind e-commerce false billing

With the popularization of computers and the vigorous development of network technology in recent years, various forms of online part-time jobs emerge one after another. Because of their higher knowledge literacy, college students can master modern emerging technologies faster, and it is easier for them to quickly enter the new part-time world. In addition, the number of college students is large, and it is easy to become a potential and royal "legion" of part-time forms such as "e-commerce brushing", "voting, brushing tickets" and "order investigation" that have risen rapidly in recent years. On the other hand, college students can take orders quickly without any effort by using their spare time in dormitory or surfing the Internet on their mobile phones. As long as the so-called "intellectual achievements" such as comments, transaction lists and logistics records meet the requirements of "head of delegation" and "host", they can meet the demands of "customer god" to the greatest extent, and both sides can achieve good long-term cooperation.

At present, apart from college students, a large number of people from all walks of life, such as family nannies, unemployed youths, Internet cafe students, etc., do not need to know too much computer professional skills, but only need to know the common functions such as "typing, copying and pasting" used in online chat, and they can become "private soldiers" in the army of "brushing bills by thousands of people" and "voting by thousands of people", which has unconsciously hidden more good and bad e-commerce world.

3. It's convenient and fashionable to keep up with the trend of the times, and at the same time, it's necessary to protect itself.

The phenomenon of virus hidden in two-dimensional code, secret charging by APP, background manipulation of online transactions, disclosure of private information during convenient consumption, unscrupulous vendors making medical equipment with low-cost materials, and participating in sugar with high prices has once again aroused public concern.

What's more, as the program said, China people's innate idea of "taking advantage of small money" is used to entice consumers to swipe their cards and scan and pay attention to WeChat official account with ultra-low prices or free gifts. As everyone knows, the intelligent scammers in this high-tech era simply don't care about the value and price of gifts, but pay attention to the bank card information in consumers' hands. When consumers think of buying a bucket that is cheaper than the supermarket promotion today, it is "a pie in the sky-a big bargain". Through a specific POS machine and a scanned QR code, the scammers have already recorded the information of the consumer's bank card number on the background machine.

In the face of security loopholes in the Internet age, when we enjoy the bonus, we must first learn to protect ourselves, recognize the authority, and download and install from formal channels; Also keep telling yourself that "there will be no pie in the sky." In real life, people can't forget the essence of "honesty"-being rooted in Miao Hong and sincerely helping the world.