Deputy to the Third and Fourth People's Congress of Jieyang City
Founding President of Xianmei Charity Foundation
Honorary citizen of Kangle County, Gansu Province.
In the 4th Shenzhen Caring Action, it won the award of "Touching Shenzhen Most Caring Person".
a friend summed up his character with "three hearts and one righteousness": the first heart is to do his wine business wholeheartedly, the second is to have "love" and the third is to have "ambition"; One righteousness is to be "affectionate and righteous".
In September, 2112, he set up the Great Aid Fund with RMB 1 million to help more than 1,111 out-of-school orphans and poor students return to school, of which 214 were from Kangle County, Gansu Province. In May 2117, he won the "Most Caring Person" Award of the 4th Shenzhen Caring Action in 2117 with the highest vote (81,111 votes). This person who silently contributes to the society is Cai Wenchuan, the current director of China Young Entrepreneurs Association, the vice president of Guangdong Liquor Association and the chairman of Shenzhen Buda Liquor Group.
As a young entrepreneur, he has not only built three famous brands, namely "Bumper", "No.1 Health" and "Drunk", but also opened children's thirst for knowledge in poor areas with love and painted a blueprint for their future with dedication.
Recently, Cai Wenchuan led a delegation from Shenzhen Chaoshan Chamber of Commerce to visit four cities in Chaoshan. On the afternoon of his arrival in Jieyang, the reporter approached the caring entrepreneur who was born in Xianmei Village, Xinheng Town, Jiedong County, to explore his bumpy but persevering mental journey in business.
Because of his poor family background, Cai Wenchuan had to drop out of school before graduating from junior high school, took on the responsibility of supporting his family, and came to the neighboring Meizhou to start his business career. He started to help people run a small grocery store, which specializes in brand-name products-"Xinheng preserved vegetables" and also runs soft drinks. At that time, Cai Wenchuan told himself: "No matter what you do, you must do better than others!" When others work seven or eight hours a day, he often asks to work 12 hours. He said, "Every night, I think about what to do tomorrow!"
after working for others for a period of time, Cai Wenchuan started his first business with the accumulated 1111 yuan. At that time, he was still a high-spirited teenager. He wholesaled flashlights and ballpoint pens to wholesalers and then sold them to those who had fixed shops. Cai Wenchuan recalled, "At that time, I often had to carry a big bag, and shop after shop asked if I wanted to buy goods. Sometimes I only sold a few flashlights a day." He said: "He never thought about giving up. No matter what he does or what difficulties he encounters, he will see hope as long as he persists!"
Being honest and trustworthy has given Cai Wenchuan an unexpected harvest. In the long and arduous first venture, the wholesaler slowly discovered the sincerity and simplicity of the young Cai Wenchuan. The wholesaler praised him, "This little brother is different from others. He is diligent and keeps his word. We are willing to cooperate with him." Others have to pay a deposit on the spot when they purchase goods, but the supplier gives him preferential treatment: sell them first, and then give money when things are sold. In this way, Cai Wenchuan's business life began to develop, and he also built up sufficient confidence.
In p>1989, Cai Wenchuan was only in his early twenties, but a little love made his first bucket of gold. After a TV news-Meizhou mountain road collapsed due to a flood, and the traffic was seriously damaged, Cai Wenchuan couldn't help feeling in his heart. He was thinking about what to do for the people affected by the disaster from the perspective of a small businessman. Finally, he thought that light and warmth were the most important things for people in the disaster! When the flood destroyed the traffic and led to the power supply crisis, he recognized the situation and immediately rushed to Fujian from Jieyang overnight to buy matches and candles. His arrival also made many wholesalers breathe a sigh of relief. At this time, their backlog of matches and candles could finally be sold, and thousands of boxes of matches and candles were easily ordered. At that time, the power cut off in the disaster area had not been restored, lighting materials were quite short, and the road conditions were quite dangerous. Cai Wenchuan came here with love and career drive, and everywhere he went, he was warmly welcomed. The residents shouted happily, "A Cai sends light to the future
In the extreme shortage of matches and candles in that disaster area, Cai Wenchuan sold them at a price slightly higher than the wholesale price, but he still got them. Doing business is about conscience, which is a principle that Cai Wenchuan has always remembered. After returning to his hometown, he did not hesitate to take out 1.5 million yuan to help build roads in his hometown. At that time, the villagers also understood Cai Wenchuan's family economic situation. Everyone was very grateful and firmly said, "This road must be repaired and cannot live up to Wen Chuan's wishes!"
Pursuit of * * * Win Pursuit of Excellence "If you want to make money, let others make money" and "Whatever you do, you must do better than others". These are two words that Cai Wenchuan repeatedly told himself, which are actually his business experience. They can be summarized in eight words-pursuing * * * Win and pursuing Excellence.
In pursuit of * * * and Excellence, Cai Wenchuan adheres to a trading principle: don't entangle with the other party on price. He believes that insisting on "one price" not only shows respect for the other party, but also makes the other party feel sincere.
In p>1999, at an investment promotion meeting, Cai Wenchuan heard that a winery in Sichuan was going to attract foreign investment. With a keen sense of business, he realized that this was a golden opportunity. He acted boldly and successfully acquired the winery with the consistent style of "one price at a time", taking a solid step on the road of building his own brand. When relatives and friends questioned his "Thousand Miles Acquisition" action, he said: "I am not hot-headed to take risks, but I am fully prepared." It turned out that before this, he had arrived in Sichuan early for a detailed investigation. After his personal efforts, he also paid attention to external factors. "Bashu excellent wine has a long history", which made him more convinced that on the basis of the original winery, expanding the scale and improving the technology will inevitably produce first-class liquor.
under the combination of pursuing excellent quality and modern business philosophy, Cai Wenchuan's "Drunken" liquor series quickly became popular in the national liquor market. However, Cai Wenchuan was not satisfied with the present situation. He stood at the height of the liquor industry. In 2113, he first founded Buma Liquor Co., Ltd. and began to make up the wine for the "Buma" series of emperors, injecting healthy elements into modern fast-paced life. Buma series tonic wine is made from the secret recipe of royal health wine, dozens of Chinese herbal medicines, modern bioengineering technology and high-quality pure grain. Since its launch, this product has won the praise of consumers with its perfect quality and high-grade enjoyment, which not only meets the material needs of modern people, but also inherits the long-standing culture of China health wine. In 2114, Bubu Bujiu was rated as the favorite brand of consumers in Guangdong Province and Shenzhen in 2115. On the occasion of the 11th anniversary of Hong Kong's return to China, Bubu Bujiu was also designated as "designated tonic wine for the 11th anniversary celebration banquet of Hong Kong's return to China". On the premise of wholeheartedly considering consumers, the quality of tonic wine will continue to be excellent, winning health and happiness for modern life. It has been widely praised by consumers in Beijing, Shanghai, Singapore, Macau, Taiwan Province and other places, and has successfully built the first tonic wine brand in China in recent years. "Impeccable" is resounding because of Cai Wenchuan, who is often called "Impeccable" every time he goes on a business trip in other places.
Subsequently, Cai Wenchuan invested in Healthy No.1 Beverage Co., Ltd. in Henan, and launched the "Healthy No.1" apple vinegar beverage series, leading the new fashion of healthy beverages. Cai Wenchuan said that since its listing in April 2117, Healthy No.1 Apple Vinegar has been sought after by consumers for its good taste and good quality. As the slogan of Healthy No.1 Apple Vinegar, "I am jealous because I love you", it has also been deeply remembered by people in society. In just over a year, "Healthy No.1" fruit vinegar has been popular in half of China. In 2117, "Healthy No.1" fruit vinegar was designated as "the designated drink for the celebration banquet of the 11th anniversary of Hong Kong's return to China" and this year it was designated as "the designated special drink for the 58th Miss World Competition". Cai Wenchuan said with great pride that he will continue to carry forward the concept of "pursuing * * * to win, pursuing Excellence" and strive to make "Healthy No.1" the first fruit vinegar brand in China that pursues nature and advocates health in five years.
However, Cai Wenchuan was not satisfied with the existing achievements, and successively carried out real estate development in Shantou, Shenzhen and other places. In 2116, he set up an incomparable real estate development company in Shenzhen. In order to firmly build the brands of "Buma" and "Healthy No.1" and enter the forefront of business more quickly, Cai Wenchuan boldly set up Buma Liquor Group in Shenzhen, including Buma Real Estate Co., Ltd., Buma Liquor Co., Ltd. and Healthy No.1 Beverage Co., Ltd., and introduced the most advanced scientific research technology into production bases in Henan and Sichuan. With the help of Shenzhen's geographical and economic advantages and the business model of the headquarters, he developed real estate development while firmly grasping "Buma".
It is reported that in June this year, Shenzhen Buda Liquor Group successfully acquired Qinghai Geladan Winter Highland Barley (Cordyceps) Liquor Co., Ltd., and the Cordyceps series will be listed at the end of this year, which indicates that Buda Liquor Group has entered a new stage, and it also shows that its products tend to be perfect and its quality is more excellent.
Flying Hope with Love There is always an unforgettable memory behind every successful person. Perhaps childhood poverty has left too deep a memory in Cai Wenchuan's mind. He dropped out of school as a child, and he can best understand the sufferings of poor children who can't afford to read books. Every time he sees their helpless and eager eyes, Cai Wenchuan feels heartfelt, and his love for helping students is followed by generate.
In p>2112, Cai Wenchuan began his love trip to help students. At the beginning of that year, when Cai Wenchuan visited the market in Lanzhou City, Gansu Province, and passed by Kangle County, he was shocked by the scene before him: in an adobe room with an area of less than 11 square meters, three brothers and sisters aged only 15, 13 and 12 were huddled on a low and incomplete table to write with rapt attention. Cai Wenchuan's memory was suddenly pulled back to his childhood memories. Cai Wenchuan couldn't help but go over and ask, "Children, why don't you go to school?" The three children burst into tears and cried, "Mom and Dad are dead, and we have no money to study." Cai Wenchuan's eyes suddenly blurred and he choked and asked them, "Do you want to go to school?" The three children stopped their pens, looked at him with eager eyes and said in unison, "Yes!" Listening to the children's heartfelt words, he panicked at that time, because he didn't know how to make them return to the innocent smile that children had. He immediately took out a pile of money and put it on the table and turned away, silently telling himself that children were innocent and they deserved our help and care.
After that, Cai Wenchuan changed his itinerary. He put down his work inspection and visited the Recreation School in person. He saw 51 children sitting in the dilapidated classroom, half of whom had to stand and listen to the class without desks. Cai Wenchuan's tears welled up, and the memory of the teenager buried in his heart and his love as an elder came to life.
On the night of his return to Lanzhou, Cai Wenchuan was in a restless mood, and the faces of the children who had dropped out of school because of poverty kept appearing in front of him, and the eyes of the simple and kind villagers sparkled with tears of longing. Cai Wenchuan decided to invest 1 million yuan to set up the "Great Aid Fund" to help out-of-school orphans and poor children study and find hope for their future. Cai Wenchuan said that this is also the social responsibility that an ordinary entrepreneur should have. Over the past few years, Cai Wenchuan's career has started to develop by leaps and bounds, and his steps to help orphans who are out of school are also non-stop.
In March, 2112, Cai Wenchuan gave a one-time subsidy of 2211 yuan to 11 children from poor mountain areas in the 4th Hope Project. From 2113 to 2114, he also sponsored more than 211 poor children in eastern Guangdong and 113 poor children in Luoyang, Henan; In 2115, he sponsored more than 211 children in Guizhou Province. In the past five years, Cai Wenchuan has invested millions of yuan to help more than 1,111 orphans go to school. People affectionately call him "the father of 1,111 orphans". In the past five years, Cai Wenchuan's desk has been piled with thick letters, which is a testimony of his emotional exchange with children. "Whenever I am tired from work, I will read the letters from my children. The children's lively and uplifting words and bright hopes for the future are the greatest comfort when I encounter setbacks in my career."
Three years later, in 2115, Cai Wenchuan once again set foot on the land of recreation and visited the children who had received financial aid. As soon as the children reported their academic achievements to him, he also visited their lives at home. During a few days' return visit, applause, laughter and cheers were linked together, and the feelings of joy, gratitude and excitement were intertwined, and tears moved by children and parents could not help flowing. The children affectionately called him "Dad Cai", and his inner love began to surge. He was excited, grateful and happy. He stroked the child's head. Although most children were unfamiliar to him, he built an emotional bridge with them at this moment.
Cai Wenchuan firmly believes that it is meaningful to spend money on children from poor families. He made a rule for his group: every time he sold a bottle of wine, he donated a dollar to the "Great Aid Fund", and all the money was used to help orphans and poor students. "Being able to help others is the greatest happiness in my life. Supporting those poor children is the source of my happiness. There is no size of love, and love is in no particular order. I will continue to do so." Cai Wenchuan said with emotion. In the 4th Shenzhen Caring Action, he was also named as "Top Ten Caring Ambassadors in Shenzhen", and the award speech given to him by Shenzhen Municipal Government was "Let Caring and Morality Achieve Enterprise Capital".
Cai Wenchuan has also set up a "Great Volunteer Team" within the Great Group. Every holiday, he personally takes the volunteer team to the streets to clean up the city "psoriasis". On the eve of the 11th anniversary of Jieyang Economic and Trade Fair and the founding of the city, Cai Wenchuan also took more than 41 volunteers from Shenzhen to Jieyang in more than 11 vehicles to clear the streets of psoriasis. Cai Wenchuan not only used love to release children's dreams, but also worked hard to build a loving team for home construction.
along the way, I visited Lu Ge. Cai Wenchuan wrote a legend in the business world with an outstanding pioneering attitude, and left fragrance all the way with a dedication of love in the society. His simple efforts are recognized and trusted by people. He is not only a member of Shenzhen CPPCC, but also a director of China Young Entrepreneurs Association, vice president of Guangdong Liquor Association, an honorary citizen of Kangle County, Gansu Province, and a representative of Jieyang Municipal People's Congress. All these are the testimony of his love and hard work.
The way to make friends is priceless. Cai Wenchuan's open-mindedness is admirable. The reporter deeply felt: How many people in the shopping mall can believe in their friends as persistently as he does? Cai Wenchuan said, I believe in my friends. I talk about honesty with my friends. I don't do business with him unless I am a friend. Doing business is about people's hearts. "Some friends are not afraid of having no money to earn, and some friends are not afraid of having no food to eat".
In the business world, he is famous for his many friends and wide popularity. Chen Yongdi, member of the Standing Committee of Shenzhen Municipal Political Consultative Conference and president of Guangdong Young Entrepreneurs Association, summed up Cai Wenchuan's personality with "three hearts and one righteousness" at the establishment ceremony of the disastrous real estate company in 2116. Chen Yongdi said