what strategy should be adopted in the enrollment work of educational institutions?

Nowadays, many training institutions are keen on enrollment courses with only one purpose, so as to recruit more students quickly. The popular enrollment courses include family education enrollment, activity enrollment and Internet enrollment. However, many people ignore the strategic marketing strategy, which leads to poor enrollment effect. Some institutions even spend high enrollment costs in exchange for the short-term growth of school students, but they can't solve the fundamental problem after all. Forty marketing strategies have been compiled for your reference today.

pricing strategy

pricing is fixed, low-cost enrollment is not allowed, and discounts are not allowed at will. Win the recognition of parents with cost performance, and impress parents with added value.

product positioning strategy

(1) Three eyes (one more eye found).

(2) faster than customers to find benefits!

understand why customers buy competitors' products? What benefits can your product bring to customers? What resources do you have to use?

the result-oriented strategy

should be result-oriented, and what is important is the result, not the process, but the effect, not the truth. Through the plan to set the annual enrollment and profit targets, layer by layer decomposition, so that all staff have the pressure of sales targets.

the only strategy

find ways to make our products the only one in a certain time and space corner, for example, find ways to make our four core products the only ones in the local area with our words.

brand strategy

We must emphasize that our school is a brand school in our speech, so that parents can know what to do as soon as they mention our school.

Selling point upgrade strategy

Summarize the selling point products of the school, and keep upgrading, we can not only keep raising prices, but also expand sales. Our confusion is other people's business opportunities. We are always confused. We are customers. We jump out to find solutions. We are businesses. What problems customers have after buying are selling points.

Value-added strategy

Learn about the things or courses that parents are most concerned about and give them to parents at low prices or free of charge. Collect customers first, and then rely on core courses to earn money from parents. If the winter vacation class is not easy to recruit students, it will be sent to the winter vacation class when applying for the spring class and the autumn class.

One-degree strategy

Parents who have been trained to 99 degrees in the school bring them here to burn them for one degree, which will facilitate the transaction.

hybrid selling point strategy

understand the selling point of your opponent and give parents the reason why they have to come to our school by one-to-many promotion.

Cross-industry enrollment strategy

Look for other children's industry cooperation related to their own teaching products, and use the platforms of both parties to carry out * * * co-sales.

speed-leading strategy

the strategy should be adjusted quickly, and the resources in different frameworks should be discovered earlier than the competitors, and integrated at the first time. Summer enrollment began in May.

point-of-sale transposition strategy

The point-of-sale of personnel should focus on what benefits we can provide for parents and children (which competitors can't or don't have), and don't just focus on the transaction.

the golden diamond strategy

makes use of activities to create emotion and increase the probability of transaction.

Redefining the meaning strategy

Organizing student activities must be packaged and highlight the meaning of the activities. Continuous activities can achieve a high turnover rate. The same thing, in other words, is more attractive and acceptable.

Blue Ocean Strategy

By adding intangible value-added products to tangible teaching and activities, a unique blue seafood is formed, such as outdoor classroom activities.

Brainstorm strategy

Let all employees sit together to sum up different selling points, form a speech, and all employees will unify their speech.

Strategies for handling key parents

There are always several influential parents in a class or a school. As long as these people are handled, parents in a school can be handled.

momentum marketing strategy

All-round publicity should be adopted during the key sales time to create momentum for new products and let more parents know about the products.

Barking strategy

We will open where our opponents open. Take the strategy of high quality and low price, and give the other party's core to customers. Absorb other customers' resources and even excellent employees.

Cutting marketing strategy

Start at the weakest corner of the opponent's time and space, and use a fist product to intercept all the competitors' customers to your own side.

strategy of cultivating die-hard parents

cultivate die-hard parents, make them your voluntary propagandists, send blessings and gifts at festivals, and invite them to participate in the annual meeting to give awards and distribute gifts.

Take advantage of the big fish pond strategy

Cooperate with a big merchant and fish in his fish pond to find customers.

Reputation bundling strategy

Bundle with well-known educational brands to give customers a sense of trust, such as Chairman Niu.

leverage strategy

find a small fulcrum to incite the big market, such as cooperating with the media for a large-scale event.

selling point proof strategy

parents can prove what they believe to their customers. Parents believe in brands, teachers, children's grades, the length of school, the most expensive, the first to do, the famous teachers, and their own research and development. Improve identity, repair internally and outsource, and gain the trust of others with secondary sexual characteristics.

advertising language design strategy

the title should be fascinating, eye-catching, simple and accurate, so that the other party's subconscious mind is in the receiving state, and the benefits, selling points and uniqueness of the product can be clearly and concisely positioned, and the title will dominate the world.

advertising implantation: advertising is half knowledge and half advertising. He wants to learn and must see advertisements at the same time.

advertising distortion: seven days to practice good writing is actually seven days of courses and seventy days of practice.

advertising channel: choose the media or location that parents can see, and it is best to attract parents to a framework for marketing.

advertising bundling: let people in the media or the region become your salesmen, cooperate with the media or merchants, and use the credibility of the media or merchants.

trust three channels strategy

the channels of trust are vision, hearing and feeling. Parents believe that seeing is believing, and we should display and display our works and achievements. Parents believe what they believe, so let your die-hard parents speak for you. Parents believe in personal experience, so you can let your children experience it, solve practical problems and naturally believe it.

high price strategy

parents believe that the more expensive the better, but there must be inevitable differentiation.

Price-increasing strategy

Price-increasing information should be released every time a fee is charged, and many people will rush to buy at a low price without judgment.

Fool Marketing Strategy

Find out a fool model of the school, and teach teachers that the focus of sales is not on the quality of teaching, teachers and customers, but on how to sell products. Every employee is a salesman.

Win-win strategy (you, me and him)

You must let the people you cooperate with take advantage of it, so the principal should be willing to give up.

immediate reward and salary strategy

99% of people have feelings about the present benefits or what they have lost, but have no feelings about the ten-fold benefits or disadvantages that may exist in the future. The principal should pay employees now in exchange for future employees to create greater profits for the school. Or the school benefits the parents now, in exchange for the huge profits that parents will bring to the school in the future. Whoever has a big framework will win. Prompt incentives for sales staff at present can be exchanged for future motivation and reward. Salespeople should have low basic salary and high performance, otherwise they can only engage in administration and logistics.

emotional marketing strategy

The way to make parents not care about you is to make customers fall in love with you, which is priceless.

Eight-time transaction opportunity strategy

① Make a transaction for the first time when communicating with parents properly.

② When parents approve of you in this class, mobilize him and report to other subjects for a deal.

③ When communicating with parents at ordinary times, the information or time should not be too long or continuous, which can not only keep your appetite alive, but also wait for a deal.

(4) do a good job in mobilization of movable packaging, and you can make a deal once.

⑤ If the registration fails, you can buy materials once.

⑥ if you fail to register, you can follow your parents later, or you can make a deal once.

⑦ If you fail to register, you can also make a deal by mobilizing parents to pay attention to our WeChat platform.

⑧ Do a good job of communication and renewal at ordinary times, and you can make a deal once.

nibbling strategy

First, strive for communication opportunities, build feelings and trust, nibble at parents step by step, then clinch a subject or a registration, and then clinch a number of subsequent courses.

conference marketing strategy

circle parents into a framework, tell them what they want to hear, and then slowly attack them with nibbling strategy.

Risk reversal strategy

Promise parents that if they are not satisfied, they will refund the fee, and I will bear your risk (very few will refund the fee).

story marketing strategy

stories are the easiest to remember and spread. For example, Haier's fluorine-free refrigerator, Dong Mingzhu, Zhu Shijian and others are remembered for their stories rather than themselves. We should be able to summarize and make stories about schools and students, and learn that A can tell stories of C to B.

psychological expectation strategy

a person's satisfaction comes from his own psychological expectation, and a person's sense of loss is caused by himself. For example: the story of college students and beggars.

Don't give parents too good psychological expectations, or we will fall even worse. Don't give rewards to salespeople first, and quit if you give them. Dreams are used to seduce.

Spare tire reserve strategy

Active people have choices, and only when they have choices will they be more active. There are no wrong parents, only employees who have no ability to make money from them. If the customer has no problem, we have no need to exist. Parents and students don't need us, so we are worthless. Teachers must be responsible for the loss of parents.

when we study marketing strategy, we should also study the essence of marketing, and we should not blindly do marketing. Marketing is not about buying a product, but selling it. It doesn't matter whether the product itself is good or not. What matters is that customers believe that the product is good. Marketing solves the problem of making customers believe. As long as the problem of believing is solved, sales will be successful. I hope that the content shared will make the principals gain something. How about the Smart English Project of Wisdom Oak? My friend is a teacher and wants to open an English training class. I don't know how this project works.

First, the characteristic drainage class without labor cost

The traditional drainage class is nothing more than an audition class for a real teacher, and the effect of the audition class mainly depends on the teacher's level. However, many institutions still have the problem of teacher drain, not to mention ensuring the level of teachers. The AI line of Zhi Oak is interesting, interactive, novel and low in marginal cost, which is more conducive to creating a characteristic drainage class.

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Second, the teaching effect no longer depends entirely on the teacher

Practice has proved that not all learning modules are suitable for teachers to teach, and the most obvious one is English. English vocabulary accumulation, listening, speaking and reading are the things that teachers are not good at. Can 45 minutes in class be enough? Can students persist when they get home? Do parents have the energy to supervise? These modules themselves require students to remember, speak, listen and watch more! What students lack is methods! These learning modules are handed over to the intelligent tools of Zhi Oak to accompany students in real-time interaction, and the effect is extremely obvious.

Third, I am not afraid that the teacher will leave and take away the students.

Traditional tutoring is that the teacher teaches the whole class, and even some students recruit themselves. Naturally, they have deeper feelings with the students. Even if the teaching level is general, it is inevitable to meet two or three iron powder parents. Once full-fledged, stressed or dissatisfied with income, job-hopping will follow, and even a new institution will be opened opposite, and colleagues will become peers! With the AI of Wisdom Oak, help the organization to build an iron camp, not afraid of "running soldiers"! Take English as an example, the learning modules of words, listening, speaking and reading no longer need to be taught by teachers, and students' dependence on teachers will be reduced! The problem of sequelae of teacher loss has eased!

Fourth, there is no need to pay class fees for some classes

The biggest cost of traditional tutoring is the cost of teachers, which accounts for about 35% of class fees! The principal feels that he gives more, and the teacher feels that he gets less. No one is wrong. The mistake is that the traditional counseling relies too much on the teacher! However, there is no need for teachers to teach some contents in actual teaching, and it is not effective to expect teachers! In traditional English tutoring, there is "the teacher supervises the students to remember words in some class hours, and the class fee is paid as usual"! Give such content to Zhi Oak, and the teacher will save time!

Fifth, the teacher frees up energy to bring more classes

Some classes are given to Zhi Oak AI, so the teacher can spare more energy to participate in more class teaching! In the past, a teacher could teach four classes at the same time, but now he can teach six to eight classes, and the per capita teaching efficiency has improved! Schools don't always want to recruit people! The teacher's mobility cost has decreased! The stability of daily operation has improved!

VI. Flexible design of winter and summer vacations and classes in spring and autumn

Starting classes in winter and summer vacations is more to pave the way for classes in spring and autumn, with the goal of achieving remarkable results, short class hours and students willing to pay the bill! Spring and autumn classes are the key to a year's income. Either the expansion of students depends on increment for profit, or teachers are controlled to reduce costs to find profits, or course fees are increased to increase profits! If you can't guarantee that the enrollment and drainage are skilled, if you can't guarantee that your own teacher is better than other tutors, and if you can't guarantee that students won't run when the price rises, you can choose the wisdom oak AI magic weapon! The course is flexible, and there can be drainage classes, winter and summer classes, semester classes, school year classes, security classes and so on. You can also increase online learning content directly on the basis of the original traditional classes and increase tuition fees!

Seven, more interactive courses are more likely to stimulate interest

The biggest feature of intelligent education is real-time interactive learning between man and machine. Just like the game of "Happy Landlord Fight", a group of robots will play with you in real time. This kind of man-machine real-time interactive teaching is very interesting, such as word elimination and fun, lianliankan entertaining; Letter recognition and spoken word recognition courses suitable for english introduction students and poor students; The synchronous teaching material of man-machine interaction, oral sentence class, can be recognized immediately by one-click recording; Practice listening and reading in an unlocked way, and there will be a gold coin reward for the success of the entrance, and the gold coin can be exchanged for goods; Teachers release all kinds of competitions and qualifying matches, and students have strong interaction and high participation!

Eight, breaking the' same class at the same level' is more effective.

Traditional tutoring small classes occupy teachers, and large classes are common in the same class! The AI classroom based on the intelligent oak tree has one machine and one space for life, and sits in the same class in different grades; Set up more classes a day, make an appointment to learn, thousands of people learn thousands of articles, and the learning atmosphere goes without saying next to the teacher's supervision station! Break the traditional teaching mode of "the same class at the same level", each student has an account, a computer and a system, and wears headphones to learn interactively. Different students do not affect each other, and different classes do not affect each other! For the first time, the floor efficiency has been improved, and the cost of housing water and electricity has been reduced invisibly!

IX. If the expected return on investment is as high as 911%

Start it at most 51,111 yuan! Open in 31 square meters! 11 students can return to their books! The profit is as high as 511,111! How to design a poster for opening a store to be more attractive?

In the era of mobile Internet, the speed of information dissemination is getting faster and faster, and each person receives dozens of times more information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention.

in the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will GET your theme content, the content of poster promotion in the next second, and there are methods of direct purchase or inquiry.

so how to design it? The following seven points need more attention in the design process.

1. Prominent theme

Many posters, one