There are many restaurants in online celebrity that used to be very popular but now disappear. The following are some examples:

1. Taiwan night market style: Taiwan night market style restaurants that were once popular in mainland China, such as fried chicken chops, stinky tofu and bubble tea. These foods were very popular for a period of time, but due to the over-saturation of the market and intensified competition, many shops were poorly managed and eventually disappeared.

2. The best chicken chops: The best chicken chops shop that was once popular became a super online celebrity for a period of time, attracting a large number of fans and customers. However, because many shops are opened in places with high rents, such as shopping malls, they can't keep the red state for a long time, and many shops are closed or transformed.

3. A Mala Tang: This is a very popular Mala Tang chain store, which was once popular all over the country with its ingenious brand planning and online celebrity effect. However, due to the single sales model, serious homogenization and rapid regional expansion, the popularity of the brand has gradually decreased and the number of stores has decreased.

why are most restaurants in online celebrity short-lived?

1. Trend change: online celebrity catering is usually closely related to the trend, and consumers' demand for fashion and novelty will change with time. The characteristics of catering in online celebrity are usually novel and unique, but these characteristics will gradually lose their appeal over time.

2. Homogeneous competition: Once a certain online celebrity restaurant is successful in the market, a large number of competing brands of the same type often appear quickly. This kind of homogeneous competition will lead to market saturation, increase consumers' choice space, and decrease the popularity of catering in online celebrity.

3. Management problems: After the initial popularity of some online celebrity restaurants, due to poor management and chaotic management, they can't maintain a stable business situation. High rents, personnel costs, raw material costs, etc. will also reduce profitability and eventually disappear.

4. Over-reliance on online communication: Many online celebrity restaurants mainly rely on online communication, such as social media platforms. Once these online channels have problems or consumers' concerns shift, the popularity of online celebrity restaurants will drop rapidly.

to sum up, most restaurants in online celebrity are short-lived, on the one hand, due to the changes of market trends, on the other hand, due to homogenization competition and management problems.