(1) brand advantage: all the "smart" brand products produced by the company have passed the food safety QS certification and quality system certification. The products are recommended by China Consumers Association, China Green Food Development Center and Heilongjiang Provincial Government. They are famous trademarks in Heilongjiang Province, top 50 enterprises in food industry in Heilongjiang Province, leading forestry enterprises in Heilongjiang Province, enterprises that honor contracts and keep promises in Heilongjiang Province, and leading enterprises in Mudanjiang City. Won the National Agricultural Products Processing Gold Award, Mudanjiang Assured Brand and Mudanjiang Famous Brand.
(II) R&D and processing advantages: The R&D center of the company has senior and intermediate titles and undergraduate researchers, forming the backbone of the company's science and technology. It is listed as the key unit of Mudanjiang science and technology project. The company invested a lot of money to build a product research and development center and product testing equipment and instruments, which laid the foundation for improving the scientific and technological content of products. Its ginseng planting farm, deer breeding farm, beekeeping farm, auricularia auricula and mushroom planting base, delicious food processing plant and acanthopanax senticosus processing plant have a processing and breeding area of 6,543.8+0.3 million hectares, and the annual processed products can reach more than 3,000 tons.
(3) Advantages of series products: Smart brand products are divided into Acanthopanax senticosus series, health wine series, edible fungi selected boxed series, auricularia auricula series, mushroom compressed block series, edible fungi nutritious noodles series, edible fungi colorful bag packaging series, ginseng antler series, bee products series, nut king series and health care products series. And through its own strong scientific and technological research and development capabilities, it constantly introduces new products, which can meet the various needs of consumers at different consumption levels. Agents, their franchise chain stores and sales counters can rely on the huge product system of the head office to become stronger and bigger in the local market quickly, and through the promotion of sales, they can continuously improve their profits.
Advantages of management: Through years of market operation, the company has formed a complete market operation system, professional marketing team, after-sales service and efficient logistics center. Through scientific and standardized market management and innovative and efficient marketing methods, agents, franchisees and sales counters can operate smoothly in the face of various market environments and quickly enter the fast lane of development.
(V) Advantages of policy support: Based on the consideration of the company's strategic planning and the concept of "* * * developing together" that the company has been adhering to for many years, the company will gradually implement a large number of preferential policies and incentive policies for agents, their franchise stores and sales counters, so that the investment of agents will be richly rewarded.