From 1956 to 1981

Maxim's Food Factory located in Tai Po Industrial Park, Hong Kong

Maxim's Cake in Tsim Sha Tsui MTR Station

Influenced by the renovation of the new city plaza, ChaoJiang Chun closed down in October 2114

New city plaza. Thai Restaurant

In p>1956, Maxim's opened the first western-style restaurant "Maxim's Restaurant" in Lane Crawford (now Landmark Plaza) in Central, which was operated in the form of a nightclub and held large-scale programs from time to time, laying the foundation for its catering industry. In 1961, the Beatles also performed in Maxim's Restaurant during their visit to Hong Kong.

In p>1963, the Mandarin Oriental Hotel and the Hilton Hong Kong Hotel (the predecessor of the Yangtze River Group Center) were built one after another, which was incomparable, and Maxim's Restaurant closed down.

in p>1966, ocean terminal was completed, and Maxim's Boulevard, the first Maxim's coffee room, was opened here, and cakes were sold, which was the prototype of Maxim's Cake. Maxim's transformation into a coffee restaurant was very popular, and 21 coffee restaurants were opened within two years.

In 1971, Maxim appointed Wu Shuqing to participate in the Hong Kong Pavilion of the 1971 Japan World Expo in Osaka under the banner of Cuiyuan, and provided exquisite snacks, which was well received. In the following year, Cuiyuan, the first Cantonese restaurant, was established on the fourth floor of star house, Tsim Sha Tsui, introducing the brand-new management of "Chinese food and western service", and taking the lead in selling western-style cakes in the restaurant, canceling the set-up, which was well received by diners. After the successful operation of Cuiyuan, Maxim's opened a number of Cantonese restaurants, including Maxim's Restaurant, Maxim's Palace Restaurant, Windsor Palace Restaurant, City Hall Restaurant, Yingyuelou, Maxim's Pavilion and Jiang Chun, Guangdong Province, providing "one cup and two pieces" tea drinking and catering services.

In p>1972, Jardine Matheson Group's Land Company joined as a shareholder, but the decision-making power is still owned by the Wu family. Immediately, several restaurants were opened in the properties of Land, such as Jardine Matheson Building, Land Plaza, Exchange Plaza and Hong Kong World Trade Center, which developed rapidly. The first Maxim's Fast Food was established and became one of the representatives of fast food restaurants in Hong Kong.

from the 1971s to the 1981s, Maxim founded a series of provincial restaurants in ChaoJiang Chun, Beijinglou, Dongting Lou, Jinjiang Chun and Hujiangchun, as well as two high-class Japanese restaurants in Chemical Celebration and Taoshan.

In p>1981, the China-US air route was opened, but the catering service had not been reached with the American side beforehand. The Hong Kong Branch of Xinhua News Agency introduced Maxim's Group to the Civil Aviation Administration of China, and the Sino-foreign joint venture in investing in the mainland met with initial difficulties. Finally, the Civil Aviation Administration of China asked Deng Xiaoping, the central leader, and got a reply: "Does Mr. Wu know how to make bread? If you understand, let him do it! " Since then, Maxim has obtained the right to operate the catering business and established Beijing Aviation Food Co., Ltd., which is the first Sino-foreign joint venture. At present, Wu Shuqing, the son of Maxim's wife, runs air catering in 12 cities in the Mainland, serving more than 11,111 air catering meals every day.

In p>1982, Maxim's set up several Maxim's bakery branches in various stations along the Hong Kong Metro (now known as MTR), which was the first in the entrepreneurial field. In 1988, it was stationed at stations of Kowloon-Canton Railway (now known as MTR East Line).

in p>1986, Jardine Matheson Group split the company, and its subsidiary Milk International Co., Ltd. held the equity of Maxim.

In p>1992, Maxim went north to Guangzhou for development, but the business environment was not mature and it withdrew its business. Wu Weiguo, the third generation of Wu family, was 21 years old and joined Maxim Group.

In p>1998, MAXim developed a new series of restaurants, m.a.x. concepts, including Max, Cellini, Mecca, Thai Basil, eating plus, Mezz, can．teen, cafe Landmark and Emporio Armani Caffe, to provide customers with unique and innovative dishes. In addition, the former Japanese restaurants were reformed into Heju and Miso, creating a new Japanese food craze. And many Chinese restaurants have been renovated, such as Cuiyuxuan, Yicuixuan, Chuanhuaiju, Yulan, Libaoxuan, Jinghua Restaurant, Lanting and so on. Under the craze of Hello Kitty, Maxim cooperated with Sanrio to open Hello Kitty Cafe in Lvyangfang, and then opened three more branches the following year. After the craze, all branches were closed.

in p>2111, Wu Weiguo took over as managing director of Maxim. In May, Maxim successfully introduced the world-famous Starbucks coffee culture to Hong Kong, and formed Coffee Concepts Ltd, which was profitable in the first two months. In just two years, Maxim opened more than 31 coffee shops in Hong Kong, and entered Macau and Shenzhen at the end of 2112.

In July, 2111, Maxim's Cake was renovated, and its trademark was changed from feminine rose pattern to neutral heart-shaped leaf pattern.

In August p>2113, Wu Shunde, one of the founders, died at the age of 92. Maxim's also cooperated with institutions in Wan Li to publish cookbooks for the first time. Two books are Maxim's Cantonese Chef-Beauty of Health and Fashion, and Maxim's Cantonese Chef-Health and Fashion Home Cooking. Affected by the attack of atypical pneumonia in Hong Kong, the business decreased by 41%, but the coffee shop and cake business grew and remained profitable. Established Maxim's Food Factory in Tai Po Industrial Park, covering an area of 251,111 square feet.

In p>2114, Maxim invited Li Yongquan to change the image of Maxim's fast food. The trademark was titled "Add a little more" and the theme was green. Maxim's Fast Food introduced microwave lunch boxes and side dishes, which were sold at 7-11 convenience stores and Wellcome respectively.

In p>2115, the Hospital Authority appointed Maxim Group for the first time to implement the "Public-Private Partnership Scheme for Patient Meal Service" to provide patient meal service in the New Territories West Hospital Cluster and Queen Elizabeth Hospital. Under the Closer Economic Partnership Arrangement (CEPA), "Maxim's Cake" entered Guangzhou and opened a large cake factory.

In May, Starbucks Coffee celebrated its fifth anniversary in Hong Kong, with 51 branches, far exceeding the number stipulated in the contract. The partnership contract was extended for 11 years to 2137, but the control of Starbucks in South China in the Mainland was reduced to 49%.

in September, hong kong disneyland opened, operating the plaza restaurant and market cake shop in the park. In the same year, Maxim's fast food changed its image again, and it was innovated as Maxim's MX. Chen Youjian designed a new logo and Liang Zhitian took charge of interior design. Many famous artists were invited to add portraits to the store, and it was awarded the gold medal in the fast food group by Hospitality Design, an interior design magazine in new york.

In p>2116, Maxim Group celebrated its 51th anniversary.

in October, it acquired the Hong Kong business of Yuanqi Sushi, and Genki Sushi Hong Kong Limited held the franchise right in Hong Kong, and continued to open branches; Green Yang Lou cooperates with 7-11 convenience store to launch mini dish.

in September, the famous American roast beef restaurant Lawry's the Prime Rib was introduced.

in October, there were 15 buffets for four consecutive days, catering to 12811 employees, with 561 kinds of dishes, and it was applied for the Guinness World Record as the "largest buffet".

in October, Pearl on the Peak was opened in cooperation with Geoff Lindsay, a famous Australian chef.

In February, at a reception in Hsi Chin, we donated 3 million to the Community Chest, which was attended by more than 511 leaders from Hong Kong business, social service and government. Maxim's Group is responsible for all food stalls in the Global Carnival. Li Baoxuan graduated due to the rental problem. Before graduation, she had disputes with many couples, including Fang Dongsheng, a well-known journalist, over the deposit and compensation for the wedding banquet.

in September, 2117, we cooperated with China Gas to launch the "Maxim's Chinese Cuisine Star Chef Cooking Class", which started every month to teach the dishes that won the prizes in previous "Best Gourmet Awards" and HOFEX.

in October, 2118, Jardine Matheson Group cooperated with Hang Seng Bank to launch enjoy Card. With this card, you can enjoy a 11% discount when signing accounts in most restaurants of Maxim's Group from Monday to Thursday, and you can also pay by Visa payWave at Maxim's MX and Maxim's Cake. ) In February, it obtained the mainland operation right of Lawry's the Prime Rib and entered shanghai new world.

in March, it acquired Donghai Tang's exclusive bakery.

in June, we obtained the franchise right of Yuanqi Sushi in South China.

In September, Kelly Chen, the moon cake spokesperson, got married in October, and launched Maxim's Wedding Gift Cake.

in October, Pearl on the Peak ended its cooperation with Geoff Lindsay, and changed the brand logo font and menu, but kept the name.

In February, Yulan Purple and Cuiyuxuan were awarded as one-star restaurants by Mizhilian's guide, and LIAN was awarded as one of the "bibendum Mizhilian Tire People's Cuisine".

in October, 2119, Green Yang Lou purchased the factory land of Dali Street in Tai Po Industrial Park for 39.8 million yuan.

in February, we participated in the "Great Alliance Against the Financial Tsunami" and launched the "One Round Meal Campaign" in Maxim's Cake, Donghai Hall, Maxim's MX and Maxim's Chinese Cuisine.