● Consumers' needs can be created not by focus groups or by advertising at a high price, but by carefully designed and constantly adjusted precision engineering. The author Schlewski was named one of the top 50 contemporary business thinkers. He studied the best-selling goods in consumer electronics, Internet, catering, entertainment, public transportation and other industries. And summed up the six secrets of successfully creating the best-selling goods that consumers can't put down. ● Uncover the story behind the hot sale of familiar goods for the first time: describe in detail how the consumer food giant Nestle created the demand for capsule espresso machines and let the French line up on the Champs Elysé es; See how "Teach for America" has moved young people and become a national movement to change American education. A glimpse of the secret design of "Eurostar" connecting Britain and France to attract busy business travelers. The book is full of familiar commodity case stories, which are easy to understand and have reference value. It is a good source of * * * creativity. ◎ The author Schlewski was selected as one of the top 50 business thinkers in The Times of London and the top 6 most influential management thinkers in Industry Weekly. ◎ Harvard Business Review, Forbes magazine, Atlantic magazine, American Enterprise magazine, FastCompany and other media reported enthusiastically. Do you choose Kindle or Sony e-book reader? Do you always stick to Facebook or Google+? Why do consumers disproportionately flock to one of two seemingly similar choices? The key difference is to start consumer demand! Selling goods is never accidental, everything can be traced, and it is a well-designed project. Slaewski, a business thinker, broke the myth of traditional advertising and marketing, exposed six secret formulas and set off big sales step by step! On the bustling Champs Elysé es in France, but in the morning, a group of people have appeared on the corner. Go with the team, everyone will go to Nestle's NESPRESSO coffee shop! On the streets of Paris, which are full of fashionable products, Nestle, which is good at selling people's livelihood consumer goods, how can we make everyone queue up to buy a cup of coffee from Nestle capsule espresso machine? Consumers' needs are not created by focus groups or by spending a lot of money on advertising, but are created, which is a precise project that needs careful design and constant adjustment! Schlewski, the author of this book, studied consumer behavior and was selected as one of the top 50 business thinkers in Britain. He studied the best-selling goods in consumer electronics, Internet, catering, entertainment, public transportation and other industries. And for the first time, it unveiled the story behind the best-selling of Familiar Commodities: see how Teach for America touched young people and became a national movement to change American education; A glimpse of the secret design of "Eurostar" connecting Britain and France, why it can attract busy business travelers; Why the Kindle, which leads the wave of e-book readers, can beat the pioneer Sony's e-reader. Schlewski summed up six secrets of detonating consumer demand: ◇ Why are these products irresistible? ◇ Solve the problem that consumers don't tell you ◇ Seemingly irrelevant environmental factors affect the success or failure of products ◇ Add a little more to help consumers get rid of inertia ◇ Pull out the product improvement curve quickly ◇ Focus on meeting a customer's sincere expectations at one time ◇ Charming and enlightening. Demand for Detonation is a book you didn't know what you wanted, but you will love it after reading it and find that you can't succeed without it. "-Mu Si? Rosabeth Moss Kanter (Professor, Harvard Business School) "In the process of reading this book, I often feel the same way, because these business practices and thinking, even in different industries, are the same and eternal truth! Xu Chongren (Chairman of Business Development Research Institute, legal person of consortium) focuses on understanding customers, with special emphasis on how customers' needs are created. Different from the traditional management books, which put forward the management framework in a deductive way, they summed up six successful methods of creating demand through rich case analysis in easy-to-understand language. These skills seem simple and independent, but they are interrelated and all revolve around a key factor: who is the customer? Why did he pay for your goods? Qiu Yijia (Associate Professor, Institute of Intellectual Property, Business School, Chengchi University) Marketing is, after all, a psychological war, a long-term war between you and consumers. There may be no secret of Wulin in this world, which can make you win in this war, but this book can really give you good guidance and greatly improve your chances of success. Mr. Jamie Lin Chen Zhi (initial venture partner of AppWorks) "This book clearly tells you that you must listen to the inner voice of every consumer, let yourself be in it, and even enjoy it, and the demand will jump to you alive. Coupled with bold attempts and rapid progress, every demand will be a good business. Introduction to Yong Chengshu (founder of Mommy Baby Baby Products Recommendation Website) Adrian J. Slywotzky is a partner of Oliver Wyman, an international management consulting company. He was selected as one of the top 50 business thinkers in The Times of London and one of the six most influential management thinkers in Industry Weekly. " He is expected to achieve what Drucker achieved in the 20th century: a management master regarded as a benchmark by all. Author of the best-selling book "Profit Zone"; ; He was selected as one of the top ten books of Businessweek, such as Value Migration, How to Grow When the Market is Depressed, and Upward Trend. Schlewski's works can also be found in The Wall Street Journal and Harvard Business Review. He was invited to be the keynote speaker in Davos World Economic Forum, Microsoft CEO Summit, ted Creative Conference, Fortune CEO Conference and many other activities. Carl weber is a writer of business and contemporary affairs. He has collaborated with Schlewski on several books, and other partners include Nobel Peace Prize winner Muhammad Yunus and Jonathan Tisch, CEO of Loews Hotels.